Other blog types: photo blog, video blog, audio blog or podcast. The focus on blogs is content.
Google account required for Blogger WordPress has lots of customization options (templates and widgets) Tumblr is the most photo-friendly – also falls under photo-sharing category
Flipboard is based on tweets and designed for mobile devices
An account is not needed to watch videos, only to upload them.
Social media for beginners
Instructor Heather Mellon
Social Media for Beginners
2. Social Media
3. The Fab Four
4. Lab Time
“Web sites and other online means of
communication that are used by large
groups of people to share information and
to develop social and professional
What is social media?
A blog (web log) is an informal way to post
content on the web.
A typical blog post uses text, images, links,
and other media.
Most are topic focused and text based, but
other blog types are also used.
Other deal sites
Location-based networks require a mobile
phone to “check in” the user at their current
Users are rewarded with achievements,
and sometimes retailers offer deals for
Circles are different groups or categories that you
are required to add new connections to
You can choose what each Circle is called
Online video chat through Google+
Simple action, equivalent of Facebook “like”
Linked In has an emphasis on working
Personal profiles with resume-style
information, connecting in professional
groups, company profiles.
FAB FOUR: Linked In
Linked In Homepage
Components of Linked In
You can “follow” a company
For different industries, organizations, or interests
Search job postings
News articles related to your field
Twitter is a microblogging platform where
users can share shorts bursts of information
(or “Tweet”) instantaneously online.
The most connected to real time of all
social media platforms.
FAB FOUR: Twitter
This tab shows you interactions and mentions
This tab shows trending topics
# sign plus a word or phrase, no spaces
@ sign plus a username
Forward another user’s Tweet to your followers
Facebook is the most popular social
network, with over 800 million active users.
Features personal profiles, social groups,
and pages for celebrities and brands.
Also available are a variety of apps and
FAB FOUR: Facebook
Profile vs. Page vs. Place
Profile: personal user account
Page: public way for brands,
businesses, organizations and
public figures to connect with
Place: location of a business or
institution; users can “check in” to a
Other Facebook Keywords
Group: users can connect in groups;
share comments and links with other
members of the group
Administrator: users that operate and
Wall: your recent posts; other users can
post on your wall
News Feed: stream of recent posts by all
your friends and pages you have “liked”
Only sign up for what you will use
Keep track of your privacy settings
Follow the 5 Second Rule when it
comes to posting
Be mindful of who you add as a
friend or connection
Don’t be overwhelmed – have fun!