Social media for beginners


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  • Other blog types: photo blog, video blog, audio blog or podcast.
    The focus on blogs is content.
  • Google account required for Blogger
    WordPress has lots of customization options (templates and widgets)
    Tumblr is the most photo-friendly – also falls under photo-sharing category
  • Flipboard is based on tweets and designed for mobile devices
  • An account is not needed to watch videos, only to upload them.
  • Social media for beginners

    1. 1. SOCIAL MEDIA FOR BEGINNERS Instructor Heather Mellon
    2. 2. Social Media for Beginners 1. Introduction 2. Social Media Overview  Blogging  Bookmarking  Deals  Location-based  Music  Photo sharing  Video 3. The Fab Four  Facebook  Google+  Linked In  Twitter 4. Lab Time
    3. 3. “Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts.” – What is social media?
    4. 4. A blog (web log) is an informal way to post content on the web. A typical blog post uses text, images, links, and other media. Most are topic focused and text based, but other blog types are also used. BLOGGING
    5. 5. Blogs From Tumblr website
    6. 6. Popular blog outlets  Blogger  WordPress  Tumblr
    7. 7. Bookmarking sites allow you to either keep track of articles/blogs online, or share a variety of links based on your interests. BOOKMARKING
    8. 8. Pinterest
    9. 9. Other bookmarking sites  Delicious  Digg  Flipboard (mobile/tablet)  Reddit  StumbleUpon
    10. 10. Deal sites share limited-time discounts or special offers for local businesses. Users can subscribe to get daily deals emailed to them. DEALS
    11. 11. GroupOn
    12. 12. Other deal sites  Amazon  Google Offers  LivingSocial  SlickDeals  Yelp!
    13. 13. Location-based networks require a mobile phone to “check in” the user at their current location. Users are rewarded with achievements, and sometimes retailers offer deals for checking in. Location-based
    14. 14. FourSquare
    15. 15. Other location-based sites  Gowalla  Yelp!  Reviews
    16. 16. Music sites allow subscribers to stream songs online, create their own stations, and follow artists. Users can connect and share what they are listening to with their friends. MUSIC
    17. 17. Spotify
    18. 18. Other music sites  iHeartRadio (live radio)   MySpace  Pandora Radio
    19. 19. Photo sharing sites allow users to upload their photos online. PHOTOS
    20. 20. Instagram From Instagram website
    21. 21. Other photo sites  Flickr (Yahoo!)  Photobucket  Picasa  Pinterest
    22. 22. Users post videos of anything and everything. VIDEO
    23. 23. YouTube & Vimeo
    24. 24. Google+ is one of the newest social networks. Available for personal profiles or brand pages. Requires a Gmail account. FAB FOUR: Google+
    25. 25. Google+ Homepage From
    26. 26. Google+ Profile From
    27. 27. Google+ Keywords  Circles  Circles are different groups or categories that you are required to add new connections to  You can choose what each Circle is called  Hangout  Online video chat through Google+  +1  Simple action, equivalent of Facebook “like” button
    28. 28. Linked In has an emphasis on working professionals. Personal profiles with resume-style information, connecting in professional groups, company profiles. FAB FOUR: Linked In
    29. 29. Linked In Homepage From
    30. 30. Linked In Profile
    31. 31. Components of Linked In  Companies  You can “follow” a company  Groups  For different industries, organizations, or interests  Jobs  Search job postings  News  News articles related to your field
    32. 32. Twitter is a microblogging platform where users can share shorts bursts of information (or “Tweet”) instantaneously online. The most connected to real time of all social media platforms. FAB FOUR: Twitter
    33. 33. Twitter Homepage
    34. 34. Twitter Profile
    35. 35. Twitter Terminology  Connect  This tab shows you interactions and mentions  Discover  This tab shows trending topics  Hashtag  # sign plus a word or phrase, no spaces  Mention  @ sign plus a username  Retweet  Forward another user’s Tweet to your followers
    36. 36. Facebook is the most popular social network, with over 800 million active users. Features personal profiles, social groups, and pages for celebrities and brands. Also available are a variety of apps and games. FAB FOUR: Facebook
    37. 37. Profile vs. Page vs. Place  Profile: personal user account  Page: public way for brands, businesses, organizations and public figures to connect with Facebook users  Place: location of a business or institution; users can “check in” to a place
    38. 38. Other Facebook Keywords  Group: users can connect in groups; share comments and links with other members of the group  Administrator: users that operate and manage pages  Wall: your recent posts; other users can post on your wall  News Feed: stream of recent posts by all your friends and pages you have “liked”
    39. 39. Facebook News Feed From
    40. 40. Facebook Profile From
    41. 41. NEW Profile: Timeline
    42. 42. Final Takeaways  Only sign up for what you will use  Keep track of your privacy settings  Follow the 5 Second Rule when it comes to posting  Be mindful of who you add as a friend or connection  Don’t be overwhelmed – have fun!
    43. 43. Instructor: Heather Mellon Twitter: @heathermayumi THANK YOU!