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Facebook for business

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  • 1. FACEBOOK FORBUSINESS SUCCESSSpeaker: Heather Mellon
  • 2. Facebook Facts•Over 845 million active users•More than 50% of active users log indaily•Average user has 130 friends
  • 3. Why use Facebook  Go where your audience is  Listen to customers  Connect/build a relationship with customers  Viral marketing  Visible to everyone  Including non-Facebook users  Shows up in search  Drive traffic to website
  • 4. How Facebook works•Profile vs. Page•What is “Timeline”?
  • 5. Profile vs. Page  Profile: personal user account  It is how you log in  Real person: first & last name  Page: public way for brands, businesses, organizations and public figures to connect with Facebook users
  • 6. Other Facebook terms  Administrator: users that operate and manage pages  News Feed: stream of recent posts by all pages your page has liked  Timeline: a new page and profile format on Facebook; allows you to fill in past milestones  Alsorefers to your page’s recent posts; users can post on your Timeline
  • 7. Setting up your Page•facebook.com/pages/create.php•How do I get “likes”?
  • 8. Setting up your Page1. Go to www.facebook.com/pages/create.php  Select your classification & category2. Enter basic info  Business name, location, photo, brief bio (in About field), website URL3. Fill in the Page  Open hours, description, email address, photos
  • 9. How do I get “likes”? 1. Cross-promote  Website, business cards, flyers, signage, email, other social media 2. Invite people you know  NOTE: It will take some time to build  May need to purchase an ad to help build your audience
  • 10. What do I post?•Figuring out what to post•How often should I post?
  • 11. What do I post? Ask questions  Connect to the Share info related real world to your business (holidays, etc) Create an event  Contests, deals & Photos offers (check the rules) Behind the scenes  Tools & tips Respond to  Have fun! comments
  • 12. How often should I post?  Minimum: once or twice a week  Maximum: every 3 hours  The key is consistency  Letsyour audience know what to expect  Keep a sustainable pace  Some activity is better than none at all
  • 13. Show me the data!Using Facebook Insights
  • 14. Facebook Insights Page posts  Shows you past posts  Sort by different categories to optimize day, time, content People Talking About  The number of unique users who have interacted with your page (comments, likes, shares) Reach  The number of unique users who have seen any of your page’s content (News Feed, ads, friend posts)
  • 15. How do I know it’s working? Growth in audience  Will be slow, but should be steady  If you plateau, try something new Growth in customers  Shouldhelp build regulars  Eventually lead to increase in sales Note: Loyal customers become brand ambassadors
  • 16. Case Studies
  • 17. Case Studies  Coca-Cola  Starbucks  Dove  Target  Nike  The Today Show
  • 18. BONUS: Scheduling ToolsScheduling tools help you with timemanagement
  • 19. Scheduling Tools Why schedule?  Optimize for time & day  Increases efficiency & time management  Tools provide analytics (data) How do I know what to post?  Editorial calendar will help you stay focused Scheduling Tools (free! Facebook & Twitter!)  Hootsuite  Tweetdeck
  • 20. Thank you!Heather Mellonheather.mellon@gmail.comTwitter: @heathermayumi