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Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
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Facebook for business

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  • 1. FACEBOOK FORBUSINESS SUCCESSSpeaker: Heather Mellon
  • 2. Facebook Facts•Over 845 million active users•More than 50% of active users log indaily•Average user has 130 friends
  • 3. Why use Facebook  Go where your audience is  Listen to customers  Connect/build a relationship with customers  Viral marketing  Visible to everyone  Including non-Facebook users  Shows up in search  Drive traffic to website
  • 4. How Facebook works•Profile vs. Page•What is “Timeline”?
  • 5. Profile vs. Page  Profile: personal user account  It is how you log in  Real person: first & last name  Page: public way for brands, businesses, organizations and public figures to connect with Facebook users
  • 6. Other Facebook terms  Administrator: users that operate and manage pages  News Feed: stream of recent posts by all pages your page has liked  Timeline: a new page and profile format on Facebook; allows you to fill in past milestones  Alsorefers to your page’s recent posts; users can post on your Timeline
  • 7. Setting up your Page•facebook.com/pages/create.php•How do I get “likes”?
  • 8. Setting up your Page1. Go to www.facebook.com/pages/create.php  Select your classification & category2. Enter basic info  Business name, location, photo, brief bio (in About field), website URL3. Fill in the Page  Open hours, description, email address, photos
  • 9. How do I get “likes”? 1. Cross-promote  Website, business cards, flyers, signage, email, other social media 2. Invite people you know  NOTE: It will take some time to build  May need to purchase an ad to help build your audience
  • 10. What do I post?•Figuring out what to post•How often should I post?
  • 11. What do I post? Ask questions  Connect to the Share info related real world to your business (holidays, etc) Create an event  Contests, deals & Photos offers (check the rules) Behind the scenes  Tools & tips Respond to  Have fun! comments
  • 12. How often should I post?  Minimum: once or twice a week  Maximum: every 3 hours  The key is consistency  Letsyour audience know what to expect  Keep a sustainable pace  Some activity is better than none at all
  • 13. Show me the data!Using Facebook Insights
  • 14. Facebook Insights Page posts  Shows you past posts  Sort by different categories to optimize day, time, content People Talking About  The number of unique users who have interacted with your page (comments, likes, shares) Reach  The number of unique users who have seen any of your page’s content (News Feed, ads, friend posts)
  • 15. How do I know it’s working? Growth in audience  Will be slow, but should be steady  If you plateau, try something new Growth in customers  Shouldhelp build regulars  Eventually lead to increase in sales Note: Loyal customers become brand ambassadors
  • 16. Case Studies
  • 17. Case Studies  Coca-Cola  Starbucks  Dove  Target  Nike  The Today Show
  • 18. BONUS: Scheduling ToolsScheduling tools help you with timemanagement
  • 19. Scheduling Tools Why schedule?  Optimize for time & day  Increases efficiency & time management  Tools provide analytics (data) How do I know what to post?  Editorial calendar will help you stay focused Scheduling Tools (free! Facebook & Twitter!)  Hootsuite  Tweetdeck
  • 20. Thank you!Heather Mellonheather.mellon@gmail.comTwitter: @heathermayumi

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