SOCIAL MEDIA:  FREE WEB-BASED TOOLS TO EXPAND YOUR MARKET! Heidi Dusek Youth & Family Coordinator,  Outagamie County UW-Ex...
Resources for this presentation <ul><li>This presentation is available at:   http://www.slideshare.net/hmdusek </li></ul><...
Social Media Revolution Video
All Whites (75%)   All Blacks (59%)   English-Speaking Hispanics (80%)   73%* of the population reports using the internet...
Who is YOUR audience?
Risks and Considerations <ul><li>Who is your audience? Is it appropriate? </li></ul><ul><li>Privacy (settings/expected beh...
Before getting connected….
Social Networking <ul><li>A term to describe how people are connecting with others around the world, using the internet. <...
Ways to Use Social Networking <ul><li>Extend your network- find connections with others -other businesses, clients (learni...
Individual Profile
Fan Page
Whose using Social Networking? <ul><li>73% of 12-17 years old have profile </li></ul><ul><li>86% of 18-29 year olds have p...
Blog and Micro-blogs <ul><li>Short for &quot;Web Log&quot;  </li></ul><ul><li>journal entries posted on a Web page-given a...
How are organizations using blogs? <ul><li>Newsletter updates </li></ul><ul><li>Recognition </li></ul><ul><li>Marketing </...
 
Managing a blog <ul><li>Establish content- long or short </li></ul><ul><li>Updates (at least 2x per month) </li></ul><ul><...
 
What is  Twitter ? <ul><li>Micro-blogging platform </li></ul><ul><ul><li>140 character limit </li></ul></ul><ul><ul><li>In...
Who uses twitter?
Twitter, Tweets, Tweeps <ul><li>Twitter uses </li></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Marketing </li...
Multimedia Tools <ul><li>A picture says a thousand words </li></ul><ul><li>Images, video, audio </li></ul><ul><li>TONS of ...
How are organizations using multimedia? <ul><li>Testimonials </li></ul><ul><li>Recognition </li></ul><ul><li>Marketing - p...
Photo editing and Sharing <ul><li>GIMP/Pixlr- open source for high end photo editing (similar to Photoshop-but free) </li>...
 
Audio- podcasts <ul><li>Gabcast  - Create a podcast using your phone!  </li></ul><ul><li>Kid-Cast  - A podcast hosting sit...
Video Editing and Sharing <ul><li>Teacher tube- video sharing site for teachers.  Bypasses most filters typically blocked ...
Presentation tools <ul><li>Animoto  - Upload images to this site, select your music and it applies all the transitions and...
Overwhelmed? <ul><li>Just know these applications exist to help you </li></ul><ul><li>If they sound exciting, try 1-2 pers...
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Tech aquaculture

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Facebook, twitter, blogs and other social media are availbale for free to be used are tools available for marketing small bsuinesses. This presentation highlights a few uses for these tools and provides information to get started

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  • Source: Social Media Revolution 2, Inspired by Karl Fisch, and modified by Scott McLeod Did You Know video, “Right Here, Right Now” Music by Fat boy Slim 1999; Edits by Evan Kutska
  • PEW recognized that English speaking Hispanics and transient populations are more likely to have cell phones than any other technology. Many of them are web-enable to allow them to use the internet to stay connected to resources and other people. 79% of Wisconsin residents have access to the internet, similarly 78% in NE Wisconsin. In comparison to other technologies 94% have a home phone (NE Region &amp; WI), 70% (NE Region) &amp; 68% (WI) have cell phones. Source: Hill E., (December 2010) Wisconsin Consumer Broadband Study retrieved from http://www.link.wisconsin.gov/lwi/docs/Consumer%20Market%20Research.pdf
  • Source: Zickuhr K., (2010 December 16) Generations Online 2010 . PEW Internet and American LIFE project retrieved from: http://pewinternet.org/Reports/2010/Generations-2010.aspx
  • Handout: Guidelines for Facebook
  • Notes: required to have a personal profile before having a business page (or at least someone who can be responsible for the administration of your page). Highlight- Information section, Wall- information that is shared with friends in network, Photos, events. If possible go live to do mini-tour of the site.
  • Source: Purcell, K. &amp; Lenhart, A. (2010 September 29). Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns. PEW Research Center. Retrieved from http://www.pewinternet.org/Presentations/2010/Sep/ONDCP.aspx
  • Blogs : 2009 data shows a decline in blogging among teens and young adults (28% 2006 to 14% 2009) meanwhile adults 30 and over increased (7% 2006 to 11% 2009) Much of the drop in blogging among younger internet users may be attributable to changes in social network use by teens and young adults. Facebook (most popular social netwrok) does not provide a tool for blogging within the network. Twitter: teens ages 12-17 do not use Twitter in large numbers – just 8% of online teens 12-17 say they ever use Twitter , a percentage similar to the number who use virtual worlds. This puts Twitter far down the list of popular online activities for teens. Source: Lenhart A, Purcell K., Smith A., &amp; Zickur K. (2010 February 3) Social Media and Young Adults . Pew Internet &amp; American Life Project retrieved from http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • Tech aquaculture

    1. 1. SOCIAL MEDIA: FREE WEB-BASED TOOLS TO EXPAND YOUR MARKET! Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension
    2. 2. Resources for this presentation <ul><li>This presentation is available at: http://www.slideshare.net/hmdusek </li></ul><ul><li>An outline of tools referenced is available at: http://bit.ly/heidi-edtech </li></ul><ul><li>Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/ </li></ul><ul><li>Definitions came from: www.techterms.com </li></ul>
    3. 3. Social Media Revolution Video
    4. 4. All Whites (75%) All Blacks (59%) English-Speaking Hispanics (80%) 73%* of the population reports using the internet or email. Here is a breakdown of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College Graduates (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**
    5. 5. Who is YOUR audience?
    6. 6. Risks and Considerations <ul><li>Who is your audience? Is it appropriate? </li></ul><ul><li>Privacy (settings/expected behavior) - Video on setting parent controls in Youtube </li></ul><ul><li>Copyright & Fair Use </li></ul><ul><li>Terms of Service Agreement - liability, who owns the content </li></ul><ul><li>Accountability - how do people find your content </li></ul><ul><li>Life of the Data (permission to post) </li></ul><ul><li>Stability of site/Security </li></ul>
    7. 7. Before getting connected….
    8. 8. Social Networking <ul><li>A term to describe how people are connecting with others around the world, using the internet. </li></ul><ul><li>Example: Facebook, MySpace, LinkedIn </li></ul>
    9. 9. Ways to Use Social Networking <ul><li>Extend your network- find connections with others -other businesses, clients (learning about others helps you better market your business) </li></ul><ul><li>Marketing program/products -maintain contact with new/existing clients -fan pages ( video tutorial ) -event announcements/special offers </li></ul><ul><li>Communicate with others - Public or private - stay informed on upcoming events/news that affect your business </li></ul>
    10. 10. Individual Profile
    11. 11. Fan Page
    12. 12. Whose using Social Networking? <ul><li>73% of 12-17 years old have profile </li></ul><ul><li>86% of 18-29 year olds have profile </li></ul><ul><li>61% of 30-49 year olds have profile </li></ul><ul><li>47% of 50-64 year olds have profile </li></ul><ul><li>26% of adults 65 and older have a profile. </li></ul><ul><li>These rates have quadrupled since 2005 </li></ul>
    13. 13. Blog and Micro-blogs <ul><li>Short for &quot;Web Log&quot; </li></ul><ul><li>journal entries posted on a Web page-given a personalized URL address. </li></ul><ul><li>Allows ANYONE to be an author </li></ul><ul><li>Interactive- Comments </li></ul><ul><li>Free Web presence- little to no tech experience needed </li></ul><ul><li>Examples: Wordpress, Blogger, Twitter </li></ul>
    14. 14. How are organizations using blogs? <ul><li>Newsletter updates </li></ul><ul><li>Recognition </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Programming </li></ul></ul><ul><ul><li>Fundraising </li></ul></ul>
    15. 16. Managing a blog <ul><li>Establish content- long or short </li></ul><ul><li>Updates (at least 2x per month) </li></ul><ul><li>Make others aware of your blog (clients, partners) </li></ul><ul><li>Track Statistics </li></ul><ul><li>Can embed multimedia into blog </li></ul><ul><li>Can embed blog into other networks (Facebook) </li></ul><ul><li>comments-interactive </li></ul>
    16. 18. What is Twitter ? <ul><li>Micro-blogging platform </li></ul><ul><ul><li>140 character limit </li></ul></ul><ul><ul><li>Integrates into other web 2.0 </li></ul></ul><ul><ul><li>Allows web and mobile updates </li></ul></ul><ul><li>Tweet: Twitter posting </li></ul>
    17. 19. Who uses twitter?
    18. 20. Twitter, Tweets, Tweeps <ul><li>Twitter uses </li></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Get feedback from other businesses/clients </li></ul></ul><ul><ul><li>Thought ticklers </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Integrate with Facebook status </li></ul></ul>
    19. 21. Multimedia Tools <ul><li>A picture says a thousand words </li></ul><ul><li>Images, video, audio </li></ul><ul><li>TONS of open source software for editing and sharing </li></ul><ul><li>PLEASE remember to get permission to post. You are required by law to obtain release forms and maintain them for the life of the media. </li></ul>
    20. 22. How are organizations using multimedia? <ul><li>Testimonials </li></ul><ul><li>Recognition </li></ul><ul><li>Marketing - picture is worth a thousand words </li></ul><ul><ul><li>New products </li></ul></ul><ul><ul><li>Make others aware of business </li></ul></ul><ul><li>Evaluation </li></ul><ul><ul><li>Demonstrate impacts of event </li></ul></ul><ul><ul><li>Measuring participant experience </li></ul></ul>
    21. 23. Photo editing and Sharing <ul><li>GIMP/Pixlr- open source for high end photo editing (similar to Photoshop-but free) </li></ul><ul><li>Flickr- create groups for organization to share photos ( classroom display example ) </li></ul><ul><li>Picassa –requires download. Integrated with Google. Also includes Collage and presentation tools </li></ul><ul><li>Cooliris -fast, cinematic way to view pictures in 3-D </li></ul><ul><li>Foto Flexer -easy-to-use photo editing that integrates with the major online photo-sharing sites </li></ul>
    22. 25. Audio- podcasts <ul><li>Gabcast - Create a podcast using your phone! </li></ul><ul><li>Kid-Cast - A podcast hosting site for kids. </li></ul><ul><li>podOmatic - Create, find, and share podcasts at this site! </li></ul>
    23. 26. Video Editing and Sharing <ul><li>Teacher tube- video sharing site for teachers. Bypasses most filters typically blocked by youtube. </li></ul><ul><li>Youtube - free web-based platform to publish videos. Can easily embed into other Web 2.0 </li></ul>
    24. 27. Presentation tools <ul><li>Animoto - Upload images to this site, select your music and it applies all the transitions and creates a customized a video. Easy-to-use, and very high quality! </li></ul><ul><li>Jing - create short (<5 minutes) screen capture videos with audio support. Free download and server space to store and share the videos you have created. </li></ul><ul><li>SlideRocket - With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they're used </li></ul><ul><li>Slideshare - upload PowerPoint presentations to share publicly or privately. LIke YouTube, but for presentations. </li></ul>
    25. 28. Overwhelmed? <ul><li>Just know these applications exist to help you </li></ul><ul><li>If they sound exciting, try 1-2 personally or ask another business member (co-worker, family member) who is using these tools to help you out! </li></ul>

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