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Leveraging Web Directories to to Improve Your Website Rankings
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Leveraging Web Directories to to Improve Your Website Rankings

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Everything about online directories: what they are, how they work, and (most importantly) what benefits they can give you and how to use them most efficiently.

Everything about online directories: what they are, how they work, and (most importantly) what benefits they can give you and how to use them most efficiently.


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  • 1. How to Improve Your Website Rankings By leveraging quality web directories Le ar n ho w to ev al uate web di re ct or ie s an d im prove yo ur se arch engi ne ra nk ing!
  • 2. Why Use a Web Directory? #1: More opportunities for your target audience to find your website #2: Grow one-way inbound backlinks to your site (a very important factor in achieving a higher search engine ranking!)
  • 3. Web Directories Bring You More Visibility A web directory is a lot like a telephone directory - but better! A potential client that finds your listing in a web directory can click right through to your website
  • 4. Web Directories Build Essential Backlinks Backlinks (inbound links from other sites) are one of the major elements relied upon by search engines to determine rankings. The more quality backlinks you have leading to your website, the more value a search engine assigns to your website, which can raise your search engine ranking.
  • 5. But Be Aware... Not All Web Directories Are Created Equally!
  • 6. Under The Hood of Free Directories Free Directories may sound like a good idea - Why pay for a directory listing when there are so many free directories? They appear to provide the same service as a paid web directory... but do they?
  • 7. Under The Hood of Free Directories All too often, free directories make it a practice to accept every submission they receive, and become so backlogged that they can't manage all the links that they receive. They hardly have time to make sure that the links lead to a valid web address, let alone that the information, goods, or services provided by that website are useful. Ultimately, this reduces the quality of the directory in the eyes of visitors and search engines.
  • 8. How Paid Directories Differ Paid directories are typically more selective than free directories. The best web directories are hand edited, with each website specially screened to make sure it is relevant, interesting, and well written. This raises the link value of the directory in the ‘eyes’ of the search engines.
  • 9. Why Link Value Is So Important You’re probably submitting to directories to increase your search engine rankings. But not all web directories have the same effect on search engine rankings! The more selective a web directory is, the more weight the search engines will assign to it. Typically, the free directories are the least selective, and therefore the search engines tend to give them the least rankings consideration.
  • 10. Happy Submitting! This essential guide to directory submissions is brought to you by Goongee Web Directory. Goongee is a a quality web directory designed with Search Engine Optimization in Mind!