Social Media and Museums Part 2

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Participants will learn about listservs, discussion groups, and wikis, including Google groups and Yahoo groups. This session covers the basics of using these resources to stay in touch with your museum's audience, including their differences/strengths/weaknesses. Presented at the Arkansas Museums Association annual meeting 2010.

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Social Media and Museums Part 2

  1. 1. Social Media andMuseums II Presented by Heather Marie Wells Collections Assistant/Technology Coordinator Shiloh Museum of Ozark History Springdale, Arkansas
  2. 2. Introduction What are we talking about Arguments against & for access Choosing Platform Lists, forums, groups, wikis  Features  Shortcomings  Scenarios What to use them for Hands-on  Groups  Wikis
  3. 3. What are we talking about Lists Forums Groups Wikis Oh, MY!
  4. 4. Arguments Against Access Privacy - what if the employees talk about us? Productivity - A 2009 Nucleus Research Inc. showed that companies who allow full access to Facebook suffer a 1.5% loss in productivity. Network Security - We’ll get more bugs, viruses, and hackers.
  5. 5. Arguments For Access You can create a social networking policy to address concerns. University of Melborne study shows 9% increase in productivity for those allowed to use social media for personal use; imagine increase if they were allowed to use it to gather information for their work responsibilities. Security risks are no greater than when email was first developed. Policies, education, and following platform guidelines curtail most attacks.
  6. 6. Choosing a Platform What are your goals? Who are you trying to engage?  Demographics  How big a group Who is going to maintain the project? What do you want to say? How much time do you have? Policies regarding third party services
  7. 7. Listservs Features  Easily accessible (email)  Digest or real-time  Most have searchable archives  Can send attachments but considered bad form  Admins Shortcomings  It’s not threaded (everybody gets everything)  Doesn’t handle attachments well  Requires special software & server
  8. 8. Listserv if... You want to communicate primarily through email You have restrictive web access
  9. 9. Forums Features  Easily accessible (web browser & email notifications)  Lower barrier to entry (lurkers can read)  Allow threading based on topics/interests  Everything remains on forum (no archiving)  Can be private or public  Admins and moderators Shortcomings  Most don’t support media files (photos, videos, documents)  Require more monitoring (flame wars, spam)  Requires server (but there are free ones)
  10. 10. Forums if... You want to organize topics (threads) You want levels of privacy You don’t want to use email You want to keep it simple
  11. 11. Groups Features  Easy to access (web browser & email notifications)  Handles media files (photos, videos, and documents)  Allow threading based on topics/interests  Everything remains on forum (no archiving)  Support for calendars  Admins and moderators Shortcomings  Best with small, semi-private groups  Can’t host internally, but good free options
  12. 12. Groups if... You want to share files You want forum features You want to share calendars You want discussions
  13. 13. Wikis Features  Easy to access (web browser & email notifications)  Handles media files (photos, videos, and documents)  Everything remains on forum (version archiving)  Support for calendars  Privilege levels  Public or private Shortcomings  Don’t handle discussions well  Need maintenance or grow out of control
  14. 14. Wikis if... You want to manage a project You want to share files You want to collaborate on documents
  15. 15. What can you use them for? Communication with professional organizations Internal communication Training for volunteers Outreach Sponsor as a research tool
  16. 16. Groups Google Groups Yahoo Groups Microsoft Live Groups Facebook Groups
  17. 17. Wikis Google Sites PB Works Wetpaint Wikispaces
  18. 18. Thank You for Coming Heather Marie Wells Collections Assistant / Technology Coordinator hmwells@springdalear.gov http://springdalear.gov/shiloh 479-750-8165 Shiloh Museum of Ozark History Springdale, Arkansas

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