Producing Amazing Audio Content In-HouseTitle – Heather Marie Wells Heather Marie Wells Education Technology Coordinator Crystal Bridges Museum of American Art Bentonville, AR http://crystalbridges.org
Heather Marie Wells Heather Marie Wells is the education technology coordinator at Crystal Bridges Museum of American Art in Bentonville, AR, where she started in November of 2010. Before joining the staff at Crystal Bridges she was the collections assistant and technology coordinator at Shiloh Museum of Ozark History where she started many technology initiatives such as podcasting, iTunes U, the museums Twitter feed, FacebookBio – Heather Marie Wells page, and teen website, The Shiloh Loft, as well as developing the museum’s ﬁrst publically curated exhibit. Before that she served as a collections assistant and an education assistant at the University of Arkansas Museum. Heather Marie’s projects have earned awards from the Arkansas Museum Association (AMA) as well as a MUSE award from the Media & Technology Committee. She was also named as the Southeastern Museums Conference (SEMC) Emerging Professional of the Year for 2008. She has presented numerous times at AMA, SEMC, and AAM meetings and written tech articles for the Historic House Museum Afﬁnity Group newsletter and the American Public Gardens Association magazine. She is serving her ﬁrst term on the Arkansas Museum Associations’ board. Heather Marie earned her MA in anthropology from the University of Arkansas.
PRODUCING AMAZING AUDIO CONTENT IN-HOUSE Heather Marie Wells October 24, 2011
Poll: What are you thinking of using audio for? Tours Podcasting Streaming On demand in galleries Presentations Other
Poll: What goals are you trying to achieve with audio? Alternative learning method Means of delivering supplemental information Reaching a global audience Accessibility outside of business hours Other
The Steps to Creating Audio Pre Production Production Post Production
Poll: Which step do you need the most help with? Pre Production Production Post Production
Pre Production - Make a PlanWrite what your goals areHow do you think you want to publish your audio?What tone do you want to have - formal or informal?How to pick voicesWhere to recordGetting equipment
Content Concerns:Think Before You RecordRelease formsLanguageSubject matterCopyright
Copyright - TheirsTypes of materialPerformance rights organizations ASCAP license BMI license SESAC licenseRoyalty free music (podsafe music)Sound eﬀects
Making Recording Fun - Selecting VoicesListen to the voices around youWhat sounds pleasant to youTone, timber, gender, age (of the voice not the talent)Match content to voice styleBalance of knowledge and quality
Making Recording Fun -Quiet place LocationSmall or largeComfortable furniture - stands, ﬂoor mats, chairsNo phones - cell phones should be in airplane modeHang up signs asking for quietPlenty of power outletsConvenient facilitiesGood, but quiet ventilationAvailable for multiple sessions
Making Recording Fun - Talent Set expectations, explain the process, talk about who the audience is Have water available Don’t schedule marathon sessions Allow time for breaks and questions Be patient If they ask for another take, let them Be supportive, but constructive If a mistake is made restart at a logical place
Making Recording Fun - Mic Test“Check one, two. Check one, two.”“Pop goes the weasel ticky-tock, ticky-tock while Suzie sellsseashells by the seashore.”“A steel seal searches childish snakes for chewy chocolates.”“Boldly balancing pickles on punks in poodleskirts.”
Learn from my Beginner MistakesMake a backup of your raw audio and make edits toanother copySave and save oftenSave multiple versionsDo not delete any related ﬁles until you have publishedyour audio
Where to Edit Quiet place Hang up signs Comfortable furniture Plenty of power outlets Controllable light source Good ventilation
As An EditorGive yourself breaksHave waterBig monitors / dual monitorsPad the schedule - it always takes longer than you thinkErgonomic work stationLike writing - do multiple rough cuts and walk away for a bit
Easy as Editing a Word DocumentSelect audio the same way you select textSame keyboard short cuts Use of the delete key To copy - Control c To cut - Control x To Paste - Control vOr there’s always the edit menu
THANK YOU FOR ATTENDING! Heather Marie Wells Education Technology Coordinator HeatherMarie.Wells@CrystalBridges.org Twitter: hmwells http://sites.google.com/site/hmbwells Crystal Bridges Museum of American Art Bentonville, Arkansas Opening 11-11-11
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