Podcasting 101: A Crash Course

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The presentation contains three major points:
1. How to plan a podcast.
2. How to record a podcast.
3. How to post and advertise your podcast.

Presented by Heather Marie Wells at SEMC 2007 and AMA 2008.

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Podcasting 101: A Crash Course

  1. 1. Podcasting 101: A Crash Course Heather Marie Wells Collections Assistant and Podcast Producer Shiloh Museum of Ozark History Springdale, Arkansas
  2. 2. Why Considering Podcasting? P Why are you thinking of podcasting? P What do you hope to achieve?
  3. 3. Benefits to Museums P Age demographics P Global audience P Accessibility outside of business hours P Alternative learning method P Means of supplemental information P Inexpensive publicity P Free from maintenance of audio players
  4. 4. Worldwide Personal Music Player Sales 2005: 128 million 2006: 182 million 2011: 275 million (projected) http://www.marketresearch.com/map/prod/1545550.html
  5. 5. MP3 player ownership Teens: 54% Males: 24% 18-34: 30% Females: 16% 35-54: 13% (over 12 yrs) Average player usage among MP3 player owners: 12 hr/wk Average player usage among teen MP3 player owners: 16 hr/wk http://www.ipsos-na.com/news/pressrelease.cfm?id=3124
  6. 6. Apple Stats 110 million iPods sold so far (source: Apple, 8/5/07) 600 million copies of iTunes Music Store downloaded (source: Apple, 8/5/07) 125,000 podcasts in iTunes (source: Apple 8/5/07) 1 million podcast subscribers in first 2 days in iTunes (source: Apple 6/20/2005)
  7. 7. Demographics Podcast Listener Demographics (Oct 2006): 18-24: 29% 25-34: 14% 35-44: 27% 45-54: 23% 55-64: 5% 65+: 2% http://www.emarketer.com/Article.aspx?id=1004938
  8. 8. Types of Podcasts P Audio P Video P Enhanced
  9. 9. Before You Start P Make a plan P Decide the type of podcasts P Decide what kinds of podcasts P Think about if you want more than one feed P Decide how many episodes you'll do in your first year
  10. 10. Possible Kinds of Podcasts P Tours P Lectures P Newsletters P Highlight collections with limited access P Oral Histories
  11. 11. Content Concerns P Think before you record P Release forms P Language P Subject matter P Copyrights
  12. 12. Copyright - Theirs P Types of material P Performance rights organizations < ASCAP licenses < BMI licenses < SESAC licenses P Podsafe music P Sound effects
  13. 13. Copyright - Yours Shiloh Museum's Terms of Use: You are free to share (copy and/or distribute) these podcasts under the following conditions: 1. You must attribute the work to the Shiloh Museum of Ozark History and provide the podcast name and web page address. 2. You may not use the podcast for commercial purposes. All other rights are reserved by the Shiloh Museum, unless specifically stated otherwise in the episode description.
  14. 14. Copyright - Yours P Terms of use P Creative Commons P Control vs. accessiblity
  15. 15. How to podcast in four easy steps: 1. Record something 2. Edit your recording 3. Upload your recording to your server 4. Get the word out
  16. 16. Record Something P Hardware P Software
  17. 17. Recording Methods P Directly on computer P Portable digital recorders
  18. 18. Directly to Computer P Laptop P Audacity P External soundcard P Or Get a Mac
  19. 19. Audacity and Garageband P Both have time limits P Audacity has recovery tool P Audacity is cross-platform, free, and open source P Garageband does have some built in podcast features.
  20. 20. Telephone Recording P Skype P Recording add-on P Skype to Skype is free P Skype to phones are relatively cheap P Don't use cell phones
  21. 21. Digital Recorders P You get what you pay for P Don't look at anything less than $100.00 P Nice ones start in the range of $400.00 - $600.00 P Pro recorders start at $1,000.00 and go up
  22. 22. Considerations P Battery life & type P Physical size P Inputs P Audio quality P Memory type P Recording format P Accessories
  23. 23. Recording Format P WAV P MP3 P WMA P Some weird proprietary thing
  24. 24. Recorder Accessories P Memory cards P Card readers P Batteries P Carrying case P And the most important accessory of all . . .
  25. 25. Microphones P Audio-Technica < ATR 20 < $20.00 P Shure < PG58 – $40 - $60 < PG185 – $365.00
  26. 26. Microphone Considerations P Type of plug P Condenser P Phantom Power P Direction
  27. 27. Misc. Equipment P Cables P Adapters P Cooling mat P Headphones P Mixer
  28. 28. Mixers P Combine multiple sources P Control input volume independently
  29. 29. On to Editing, the fun part!
  30. 30. Learn from My Mistakes: 1. Make a back up of your raw audio and make edits in another copy. 2. Save and save often. 3. Do not delete any related files until you have downloaded a copy of your episode from your feed.
  31. 31. As Easy as Editing a Word Document P Selecting audio is the same as selecting text P A lot of the same keyboard short cuts < Use of delete key < To copy - Control C < To cut - Control X < To paste - Control V P Or you can use the edit menu
  32. 32. Common Editing Effects P Amplify P Fade P Noise Removal
  33. 33. Uploading and Serving P Storage capacity P Bandwidth
  34. 34. Bandwidth P The amount of data that can be transferred in a given amount of time. P Gigabytes per month (or billing cycle) P Bandwidth needs = size of episode x number of subscribers x episodes per month
  35. 35. Calculate Bandwidth Average episode size: 30 MB Episodes per month: 4 Subscribers: 50 Bandwidth: 30 MB x 4 x 50 = 6000 MB = 6 GB
  36. 36. Service Providers P Internet Archive - free P Our Media - free P Museumpods - free P Liberated Syndication - reasonable
  37. 37. Get the Word Out P RSS Feed P Directories
  38. 38. Creating and Managing Feeds P Blogging tools P Feedburner
  39. 39. Directories P iTunes P Podcast Alley P Podcast Pickle P Museumpods P Educational Podcast Network
  40. 40. Now what? P Public expectations P Technical issues P Get help
  41. 41. Thank You for Coming! Heather Marie Wells Collections Assistant and Podcast Producer Hmwells@springdalear.gov http://www.springdalear.gov/shiloh/ 479-750-8165 Shiloh Museum of Ozark History Springdale, Arkansas

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