C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y CSR

“ Consumers expect corporations to be engaged in their communities in ways that go beyond just making financial contributions.” Source: Rethinking Corporate Social Responsibility A Fleishman-Hillard/National Consumers League Study / 2007

We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens - support good works and charities and bear our fair share of taxes, We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. JNJ’s CREDO Robert Wood Johnson - 1943.

We are responsible to the communities in which we live and work and to the world community as well.

We must be good citizens - support good works and charities and bear our fair share of taxes, We must encourage civic improvements and better health and education.

We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

“ Consumers are going online not only to gather CSR information from what they perceive as credible sources but also to disseminate CSR information.”

Long-term Commitment/Talent Retention > $ Personnel Satisfaction > $ Enhance brand image and reputation > $ Increase sales & customer loyalty > $ Great use of Digital Technologies > < > < > < > < > <

Long-term Commitment/Talent Retention > $

Personnel Satisfaction > $

Enhance brand image and reputation > $

Increase sales & customer loyalty > $

Great use of Digital Technologies

What Should Corporations Do? Monitor consumer perceptions on the Internet and in other arenas and become GENUINELY involved with their community. NOT expect that consumers will be getting their information ONLY from company-generated sources alone. A great number of consumers will be SKEPTICAL and will check up on any claims.

Monitor consumer perceptions on the Internet and in other arenas and become GENUINELY involved with their community.

NOT expect that consumers will be getting their information ONLY from company-generated sources alone.

A great number of consumers will be SKEPTICAL and will check up on any claims.

JNJ’s CSR in Digital World Web Sites http://www.babycenter.com.au/ http://www.access2wellness.com/ http:// www.discovernursing.com / Blogging http://www.jnjbtw.com/ http://www.kilmerhouse.com/ (History) Social Networking http://www.facebook.com/ADHDMoms http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id =1003788871 Applications http://www.facebook.com/applications/Acuminder%E2%84%A2/27415190831 Online Video http://au.youtube.com/user/JNJhealth Wikipedia http:// en.wikipedia.org/wiki/Social_responsibility

Web Sites

http://www.babycenter.com.au/

http://www.access2wellness.com/

http:// www.discovernursing.com /

Blogging

http://www.jnjbtw.com/

http://www.kilmerhouse.com/ (History)

Social Networking

http://www.facebook.com/ADHDMoms

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id =1003788871

Applications

http://www.facebook.com/applications/Acuminder%E2%84%A2/27415190831

Online Video

http://au.youtube.com/user/JNJhealth

Wikipedia

http:// en.wikipedia.org/wiki/Social_responsibility