Johnson and Johnson's Social Responsibility translated to Digital World

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    Johnson and Johnson's Social Responsibility translated to Digital World - Presentation Transcript

    1. C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y CSR
    2. “ Consumers expect corporations to be engaged in their communities in ways that go beyond just making financial contributions.” Source: Rethinking Corporate Social Responsibility A Fleishman-Hillard/National Consumers League Study / 2007
      • We are responsible to the communities in which we live and work and to the world community as well.
      • We must be good citizens - support good works and charities and bear our fair share of taxes, We must encourage civic improvements and better health and education.
      • We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.
      JNJ’s CREDO Robert Wood Johnson - 1943.
    3. “ Consumers are going online not only to gather CSR information from what they perceive as credible sources but also to disseminate CSR information.”
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      • Long-term Commitment/Talent Retention > $
      • Personnel Satisfaction > $
      • Enhance brand image and reputation > $
      • Increase sales & customer loyalty > $
      • Great use of Digital Technologies
      > < > < > < > < > <
    15. What Should Corporations Do?
      • Monitor consumer perceptions on the Internet and in other arenas and become GENUINELY involved with their community.
      • NOT expect that consumers will be getting their information ONLY from company-generated sources alone.
      • A great number of consumers will be SKEPTICAL and will check up on any claims.
    16. JNJ’s CSR in Digital World
      • Web Sites
      • http://www.babycenter.com.au/
      • http://www.access2wellness.com/
      • http:// www.discovernursing.com /
      • Blogging
      • http://www.jnjbtw.com/
      • http://www.kilmerhouse.com/ (History)
      • Social Networking
      • http://www.facebook.com/ADHDMoms
      • http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id =1003788871
      • Applications
      • http://www.facebook.com/applications/Acuminder%E2%84%A2/27415190831
      • Online Video
      • http://au.youtube.com/user/JNJhealth
      • Wikipedia
      • http:// en.wikipedia.org/wiki/Social_responsibility

    + Henrique MarassiHenrique Marassi, 11 months ago

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