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FOLK ROCKTARGET AUDIENCE RESEARCH
What would you prefer to be the key element in a folk/folk rock video?             Performance         Narrative     Conce...
Where do you go to watch folk music             videos?            MTV    YouTube         GoogleVideo       Other         ...
What do you usually see on folk artists album covers?           Details: Nature, animals, the artist/band                 ...
OPEN QUESTIONANSWERS HAVE BEENTRANSCRIBED IN THEFOLLOWING SLIDES
What words spring to mind when youthink of folk videos?   Slow music, slow calm music, love, emotions, beards and tartan ...
What locations do you usually see artistsperform in a folk video?   Big parks, forest, park, quiet location, theatre    h...
What is your favourite part about albumcovers?   Songs list, photos, designs, contents so you can find your favourite son...
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Ta pie charts3

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Transcript of "Ta pie charts3"

  1. 1. FOLK ROCKTARGET AUDIENCE RESEARCH
  2. 2. What would you prefer to be the key element in a folk/folk rock video? Performance Narrative Concept 13% 27% 60% Where do you find out about new folk artists/bands?Billboards Magazines TV Radio Friends/Family Festivals 0% 17% 8% 25% 29% 21%
  3. 3. Where do you go to watch folk music videos? MTV YouTube GoogleVideo Other 0% 0% 0% 100% How common is seeing the band perform in a folk video? 1 Always 2 Usually 3 Sometimes 4 Rarely 5 Never 0% 0% 20% 27% 53%
  4. 4. What do you usually see on folk artists album covers? Details: Nature, animals, the artist/band Art Photograph Both Other 0% 33% 67% 0%
  5. 5. OPEN QUESTIONANSWERS HAVE BEENTRANSCRIBED IN THEFOLLOWING SLIDES
  6. 6. What words spring to mind when youthink of folk videos? Slow music, slow calm music, love, emotions, beards and tartan shirts, vests, the artist and nature, guitars, men with beards, performance, Irish campsite things, the instruments, very calm, focused, unique, guitar, nature, political, motivating, middle aged men, guitar playing and similar fashion sense to indie
  7. 7. What locations do you usually see artistsperform in a folk video? Big parks, forest, park, quiet location, theatre hall, fields, room, stage, chair, somewhere natural or on stage, empty rooms, on stage, dark spaces, usually very focused on the artist and the guitar, sometimes livelier – She & Him have very upbeat, colourful videos, on stage, or in ‘nature’ e.g. fields etc, outdoors, fields or suburb areas
  8. 8. What is your favourite part about albumcovers? Songs list, photos, designs, contents so you can find your favourite song, the picture, colours, interesting pictures, unusual, the art, the artwork, pictures, pretty designs, usually quite vintage, old-looking, seeing who the band is and which album, the art involved, the title, artwork and lyrics
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