2. About our Digipak A Digipak is a book-style fold out paperboard or card outer binding used to hold CDs on the inside, the first alternative to jewel case packaging. It’s much less likely to crack then jewel cases and allows the manufacturer more creativity with the graphics and overall design. The panels can range from from 4, to 6, to 8 etc. For our chosen track we must create a Digipak to market the band – this will be done using skills of editing, software e.g. Photoshop, photography and design skills. In researching digipaks however it was difficult to find recent examples as folk rock is a genre that was explored much more by artists a couple of decades ago than the present day and full digipaks are relatively new and more common in the more popular genres e.g. pop, hip hop, RnB etc. Even though album covers front covers are easily found, the inside and back covers are not always available. To the best of my ability I have researched five different bands’ albums front and back covers and analysed them in the following slides. The bands and artists I have used are: Cat Stevens, Laura Marling, Bon Iver, Mumford & Sons, and Simon & Garfunkel.
3. The font colour used is orange-red The entire background of the which matches the myriad of colours album cover is not a of the things drawn around the photograph which is morebackground. matches the background. common for digipaks of other Her name is printed within a flower. mainstream genres but hand The background consists of drawn which is a common butterflies, snake on a plant, smiley feature of folk rock album artface sun, mushroom, a crocodile, bug that is often painted or drawn. and overall wildlife amongst flowers and plants all painted in Of the album covers I blue, red, yellow and orange. This researched in thismakes for a very bright, colorful album presentation and the ones on cover which draws attention. my homepage and research, the majority (Laura Marling: The actual font type is very curly at Alas I Cannot Swim, Bobthe ends and matches the curly inside Dylan: Blood On The Tracks)strands of the flower – it looks like her have hand drawn or painted name has grown into the flower, her art on the cover – the few identity is tied up within it and nature. photos they do have are eitherThis is is consistent with the theme of mixed with art (Cat Stevens: folk genre which usually markets the Catch Bull at Four), or tend artist as being a part of nature (see show the artist in a nature cover Iron & Wine: Our Endless setting (Simon & Garfunkel: Numbered Days). Sounds of Silence). This markets the artist as having natural talent to use in their art instead of technology. This is in keeping with the folk rock theme of staying in touch with nature, along with the very simple setting of the artist lying on the grassy ground and nothing else.
4. The back cover matches the front cover as it is also hand drawn with an extended version of the wildlife amongst plants drawn on the right half. As Laura Marling’s name was tied within the nature on the front cover, this is now associated with her so the large block of art stands in as a symbol of her – her name does not need to be printed in large. The track list is kept simple, bold and black on a light background and its simplicity is also in keeping with the general track listing style of folk music genres. The art was so ornamental that nothing further is needed to make a statement about the genre and what it means. The record label’s logo, website and address are present next to the barcode to sell the labelthemselves and associate themselves with the artist as well as give credit.
5. The font colour used is yellow like The entire background of the album the shade of sunlight, and matches IMPROVEMENTS: Examples, link to cover is not a photograph which is more the background. This is in keeping common for digipaks of otherwith the the most dominant theme of marketing, what audiences match, use target audience mainstream genres but hand drawnfolk rock which is being in touch with which is a common feature of folk rock nature. research, look at marketing of folk rock or other genres, the album art that is often painted or drawn.The actual font looks like cursive and selling, the genre the audience Of the album covers I researched in this joined up it looks like it has been presentation and the ones on myhandwritten as opposed to type. This homepage and research, the majority is important to the persona of folk (Laura Marling: Alas I Cannot Swim, genre which is about truth and Bob Dylan: Blood On The Tracks) have personal talent over technology, so hand drawn or painted art on the coverreminds the listener that this music is – the few photos they do have are eitherwhat the artist has written himself and mixed with art (Cat Stevens: Catch Bull is not subject to the producer of the at Four), or tend show the artist in a record label’s demands. nature setting (Simon & Garfunkel: Sounds of Silence).This also links back to how the artist has been marketed similarly in his This markets the artist as havingvideos where genre characteristics natural talent to use in their art insteadmatch album cover characteristics in of technology. This is in keeping with the their connotations of nature with a folk rock theme of staying in touch with lack of technology (Bon Iver: nature, along with the very simpleCalgary), relying on artist’s musical setting of the artist lying on the grassytalents and his reality (Iron & Wine: ground and nothing else. Boy With A Coin). The artist has been depicted similar to his real life self. Here he has a large beard with an open necked shirt, and appears to be sleeping. He fits quite neatly into the grass around him, and with his eyes closed looks very at peace – this markets the artist as being a part of nature, a peaceful person at heart. Not looking at the camera or even out at all shows he is focused on his music, and is an introspective person. His long beard although natural is almost a part of a costume or dress code as across artists in the folk rock genre most men keep beards to emphasize their maturity and life experience, and the long beard has connotations of wisdom, spirituality. This sells the artist as a wise, mature, peaceful man at one with nature and in the business for the music and not the money.
6. The background matches the front cover as it is also hand drawn with a grass ground background, the font type andcolour remain the same. Although curiously, the artist here iscompletely absent – but his imprint is left behind on the grass so when looking at the back the viewer stills thinks of the artist, who has actually been made conspicuous by his absence. The record label’s logo, website and address are present next to the barcode to sell the label themselves and associate themselves with the artist as well as give credit.
7. The font type is in capitals and a very simple font, A photograph has been which looks quite classic used for the front cover looking. which looks like a typical The font colour used is a street, and the focus is on simple black on white, which the shop on the middle is in keeping with the which looks like an old simplicity of the folk rock charity shop, a boutique or a genre. Simplicity shows no shop that sells vintage need for showing off or clothing – not any shop that glamour, indicates humility would be found on the high which leads to introspection street and does not need to which the artists are sold as. be flashy with lights and big displays to advertise itself. Although this cover does not reference nature, the vintage impression is consistent with folk rock music being presented in a way as having links with history and past culture, and The band have been depicted wearing the typical dress of the music style which is closely fashion/dress is a large partrelated to how indie artists dress. They are wearing hats, waistcoats, baggy jeans tucked into of culture – this genre boots, long coats and instruments in hand. They look like mannequins in the shop window, characteristic is also seenwhich as mentioned in the analysis of the front cover on the right looks like from another time within the music video iron & period – they are the band in the shop window, they have become the product and you can Wine: Boy With A Coin buy them. Their instruments being forefront even before them shows the music is the most where the dancers are all important part. Under their hats they all have long floppy hair and stubble. Although not the dressed in a very classic typical long beard of many other male artists in the folk rock genre, there is still stubble style of dress with even theirindicating their maturity and the facial hair symbolizes their masculinity and maturity, perhaps make up and in a traditional indicating they will grow it into a beard – they’re young and new artists but their experience seeming dance. and music is growing along with themselves as person. Again this sells the artist as looking into the deeper meanings of life, and very much about the music although this impression is slightly juxtaposed by their becoming the product in the window the aesthete of what the customer wants to be.
8. The background is even simpler than the front and focuses on one window, which matches the shop window on the front cover, on a blank white wall. The colour scheme is all white and glass, very simplistic once again and the band are absent from the back cover – but the window has been left slightly open, and with thetrack titles printed underneath shows that by listening to this album you have been let into the band’s collective mind. This references the genre which is there forintrospection and usually has descriptive lyrics of significant events as opposed to a clubber tune with three words being repeated to a repetitive tune. The record label’s logo, website and address are present to sell the label themselves and associate themselves with the artist, as well as give credit to them for helping produce the album.
9. The font colour used is yellow like the shade of sunlight, on white for the album title and the artist name on a rocky textured background. This is in keeping with the the most dominant theme of folk rock which is being in touch with nature. The font type is in capitals and a very simple font, which looks quite classic looking. Simplicity shows no need for showing off or glamour, indicates humility which leads to introspection which the artists are sold as.The entire background of the album cover is not a photograph which is more common for digipaks of other mainstream genres but hand drawn which is a common feature of folk rock album art that is often painted or drawn. E.g. Laura Marling: Alas I Cannot Swim, Bob Dylan: Blood On The Tracks)The art also tends to be of nature or animals and wildlife: here within a yellow circle there is a little boy who looks like a monk holding the snout of a bull. The bull signifies rage and for a little boy so young to have achieved the status of a monk’s inner peacefulness and enlightenment to the extent that he has by himself calmed a wild animal speaks volumes about his capacity for peace. The boy could be taken to represent the artist and the bull the artist’s inner demons which appear to have been defeated. The boy could be taken to represent the artist and the bull the artist’s inner demons which appear to have been defeated. Like the Mumford & Sons:Sigh No More album, once again the customer is presented with a window. We are on the outside looking into the artist’s mind, they offer us a glimpse of their soul and this markets the artist as being peaceful, moral, reflective and introspective which artists are usually sold as within the folk rock genre.
10. The background matches the front cover as it is also fairly The record label’s logo, printed name and address plain with black print on a white background apart from the are present to sell the label themselves andartist shown on the right. Interestingly although the band/artist associate themselves with the artist as well as give if shown is usually on the front if not both sides, here they credit for producing the album.have chosen to show him only on the back cover – this shows Even the track titles usually have something to dothat the music and his personal connection and feelings in the with spirituality, love or nature: ‘moon’, ‘star’, ‘angels’, songs take precedence over the glamour of him as an artist, ‘sea’, ‘sunlight’, ‘sweet scarlet’ and ‘ruins’ which or a rock star. reminds us of the ruins of history civilizations and places, all of which are popular topics for the folk rock music genre.. The artist has been depicted typical of folk rock artists. Here he has a fair sized beard with a deep open necked shirt, and has a cigarette in one hand. He’s staring straight at the camera and consequently straight at us, looking happy with a smile and fairlyrelaxed in a casual stance with long curly hair under his hat. He looks peaceful, marketing the artist as a peaceful person at heart.His beard like other folk rock artists emphasizes his maturity and life experience. This sells the artist as a mature, peaceful man also indicated by the pleasant smile on his face.
11. The font type is in capitals and a very simple font, which looks quite classic looking. Its simplicity does A photograph has been not distract from the nature used for the front cover around him. which is on a dirt road with The font colour used is the two singers walking on it white for the artists’ name, and glancing back at the indicating their purity of mind viewer of the cover. These and music, truth and types of roads are introspection a key theme of natural, relating to the folk rock music. The album convention of nature within name is blue, connotations the folk rock genre, and also of peace which fits the at the same time much more ‘silence’ part of the name. timeless than roads made with modern machinery or materials today. The artists walking on the road made of dirt show that they are making their own way through life, and looking back works as symbolically The band have been depicted wearing the typical dress of the music style which is closely looking back on their life – itrelated to how indie artists dress, a mix of how Samuel Beam in his Iron & Wine - Boy With A means they learn from their Coin video and Mumford & Sons - Little Lion Man video were dressed. Smart clothing, fitted past. This sells the artists as jeans/trousers and woolen black coats, one holding something made of tartan fabric in his wise and experienced in hand – with connotations of the country and nature. Their smart clothing indicates that they life, a common persona for are mature, and serious about their music, and the lack of any jewellery or obviously the folk rock band or artist. luxurious materials that would be seen in e.g. an RnB cover with the artist covered in bling,further shows their humility and lack of concern for materialistic things. This sells the artist as humble and more interested in the abstract, in ideals, into the integrity of the music.
12. The background is simple and matches the front cover in colour theme. Thecolours are canary yellow, coral and lavender and white, spring colours reminiscentof florals and new beginnings. New beginnings indicate starting over after reflectingon a life that could have been better, and so again links back to how folk artists are sold as introspective and wise. The font type is also classically cut and simple, very minimalist which ties in with humbleness without excessive luxury – the artist is marketed as living a simple modest lifestyle. The record label’s logo and address are present to sell the label themselves and associate themselves with the artist, as well as give credit to them for helping produce the album.