About our Digipak A Digipak is a book-style fold out paperboard or card outer binding used to hold CDs on the inside, the first alternative to jewel case packaging. It’s much less likely to crack then jewel cases and allows the manufacturer more creativity with the graphics and overall design. The panels can range from from 4, to 6, to 8 etc. For our chosen track we must create a Digipak to market the band – this will be done using skills of editing, software e.g. Photoshop, photography and design skills. In researching digipaks however it was difficult to find recent examples as folk rock is a genre that was explored much more by artists a couple of decades ago than the present day and full digipaks are relatively new and more common in the more popular genres e.g. pop, hip hop, RnB etc. Even though album covers front covers are easily found, the inside and back covers are not always available. To the best of my ability I have researched five different bands’ albums front and back covers and analysed them in the following slides. The bands and artists I have used are: Cat Stevens, Laura Marling, Bon Iver, Mumford & Sons, and Simon & Garfunkel.
The fontcolour used isorange-red album cover is not a which matches the myriad of colours photograph which is more of the things drawn around the common for digipaks of otherbackground. matches the background. mainstream genres but hand Her name is printed within a flower. drawn which is a common The background consists of feature of folk rock album butterflies, snake on a plant, smiley artthatis often painted orface sun, mushroom, a crocodile, bug drawn. and overall wildlife amongst flowers and plants all painted in Of the album covers I blue, red, yellow and orange. This researched in thismakes for a very bright, colorful album presentation and the ones on cover which draws attention. my homepage and research, the majority (Laura The actual font type is very curly at Marling: Alas I Cannotthe ends and matches the curly inside Swim, Bob Dylan: Blood Onstrands of the flower – it looks like her The Tracks) have hand drawn name has grown into the flower, her or painted art on the cover – identity is tied up within it and the few photos they do have nature.This is is consistent with the are either mixed with art (Cat theme of folk genre which usually Stevens: Catch Bull at markets the artist as being a part of Four), or tend show the artist nature (see cover Iron & Wine: Our in a nature setting (Simon & Endless Numbered Days). Garfunkel: Sounds of Silence). This markets the artistas having natural talent to use in their art instead of technology. Thisis in keeping with the folk rock theme of staying in touch with nature, along with the very simple setting of the artist lying on the grassy ground and nothing else.
The back cover matches the front cover as it is also hand drawn with an extended version of the wildlife amongst plants drawn on the right half. As Laura Marling’s name was tied within the nature on the front cover, this is now associated with her so the large block of art stands in as a symbol of her – her name does not need to be printed in large. The track list is kept simple, bold and black on a light background and its simplicity is also in keeping with the general track listing style of folk music genres. The art was so ornamental that nothing further is needed to make a statement about the genre and what it means. The record label’s logo, website and address are present next to the barcode to sell the labelthemselves and associate themselves with the artist as well as give credit.
The fontcolour used is yellow like the The entire background of the album shade of sunlight, and matches the IMPROVEMENTS: cover is not a photograph which is more background. This is in keeping with Examples, link to common for digipaks of other the the most dominant theme of folk marketing, what audiences mainstream genres but hand drawn rock which is being in touch with match, use target audience which is a common feature of folk rock nature. research, look at marketing of album artthatis often painted or drawn. folk rock or other genres, theThe actual font looks like cursive and selling, the genre the audience Of the album covers I researched in this joined up it looks like it has been presentation and the ones on myhandwritten as opposed to type. This homepage and research, the majority is important to the persona of folk (Laura Marling: Alas I Cannot genre which is about truth and Swim, Bob Dylan: Blood On The personal talent over technology, so Tracks) have hand drawn or painted artreminds the listener that this music is on the cover – the few photos they dowhat the artist has written himself and have are either mixed with art (Cat is not subject to the producer of the Stevens: Catch Bull at Four), or tend record label’s demands. show the artist in a nature setting (Simon & Garfunkel: Sounds ofThis also links back to how the artist Silence). has been marketed similarly in hisvideos where genre characteristics This markets the artistas havingmatch album cover characteristics in natural talent to use in their art instead their connotations of nature with a of technology. Thisis in keeping with the lack of technology (Bon Iver: folk rock theme of staying in touch withCalgary), relying on artist’s musical nature, along with the very simpletalents and his reality (Iron & Wine: setting of the artist lying on the grassy Boy With A Coin). ground and nothing else. The artist has been depicted similar to his real life self. Here he has a large beard with an open necked shirt, and appears to be sleeping. He fits quite neatly into the grass around him, and with his eyes closed looks very at peace –this markets the artist as being a part of nature, a peaceful person at heart. Not looking at the camera or even out at all shows he is focused on his music, and is an introspective person. His long beard although natural is almost a part of a costume or dress code as across artists in the folk rock genre most men keep beards to emphasize their maturity and life experience, and the long beard has connotations of wisdom, spirituality. This sells the artist as a wise, mature, peaceful man at one with nature and in the business for the music and not the money.
The background matches the front cover as it is also hand drawn with a grass ground background, the font type andcolour remain the same. Although curiously, the artist here iscompletely absent – but his imprint is left behind on the grass so when looking at the back the viewer stills thinks of the artist, who has actually been made conspicuous by his absence. The record label’s logo, website and address are present next to the barcode to sell the label themselves and associate themselves with the artist as well as give credit.
The font type is in capitals and a very simple A photograph has been font, which looks quite used for the front cover classic looking. which looks like a typical The fontcolour used is a street, and the focus is on simple black on white, which the shop on the middle is in keeping with the which looks like an old simplicity of the folk rock charity shop, a boutique or a genre. Simplicity shows no shop that sells vintage need for showing off or clothing – not any shop that glamour, indicates humility would be found on the high which leads to introspection street and does not need to which the artists are sold as. be flashy with lights and big displays to advertise itself. Although this cover does not reference nature, the vintage impression is consistent with folk rock music being presented in a way as having links with history and past culture, and Thebandhave been depicted wearing the typical dress of the music style. Here he has a fashion/dress is a large partlarge beard with an open necked shirt, and appears to be sleeping. He fits quite neatly into of culture – this genre the grass around him, and with his eyes closed looks very at peace –this markets the characteristic is also seen artist as being a part of nature, a peaceful person at heart. Not looking at the camera or within the music video iron & even out at all shows he is focused on his music, and is an introspective person. His long Wine: Boy With A Coin beard although natural is almost a part of a costume or dress code as across artists in the where the dancers are all folk rock genre most men keep beards to emphasize their maturity and life dressed in a very classic experience, and the long beard has connotations of wisdom, spirituality. This sells the style of dress with even theirartist as a wise, mature, peaceful man at one with nature and in the business for the music make up and in a traditional and not the money. seeming dance.