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Google Confidential and Proprietary 1
Google Confidential and Proprietary
Acceleration of Everything
2
Google Confidential and Proprietary
Digital Revolution in Context
3
Information
“Read”
Distribution & Commerce
“Buy”
Commu...
Google Confidential and Proprietary
The Connected World
> 2bn
people
> 35bn
devices
4
Source: “Learn from Google” Atlanta ...
Google Confidential and Proprietary
600M daily views
on YouTube via
Mobile
10B+ downloads
from the Android
Market
950K And...
Google Confidential and Proprietary
0
5
10
15
20
25
30
35
40
45
50
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21...
Google Confidential and Proprietary
2005 Papal Inauguration – Pope Benedict XVI
7
Google Confidential and Proprietary
2013 Papal Inauguration – Pope Francis
8
Google Confidential and Proprietary
• People look at their phones
150 times per day
• 41% of Super Bowl searches
came from...
Google Confidential and ProprietaryGoogle Confidential and Proprietary
Ad Spend is Following Consumers Online
10Source: eM...
Google Confidential and Proprietary
Healthy Y/Y grow in searches for “Local”
verticals
Source: Google Internal Data, YoY i...
Google Confidential and Proprietary
Advertising in 2013
The online ads landscape is more complicated than ever
Google Conf...
Google Confidential and Proprietary
Be Found
13
Addressing the Local Opportunity
Google Confidential and Proprietary
Be Found
14
Google Confidential and Proprietary
query
paid
results
organic
results
Be Found – Search
Google Confidential and Proprietary
Your Customers Are Already Online
Shopping starts
online
Customers rely on
online sour...
Google Confidential and Proprietary
People are constantly looking for new information online
There are billions of searche...
Google Confidential and Proprietary
Paid Search Gets You Noticed
Consumers are looking.
100%
50%
Source: Eye Tracking Stud...
Google Confidential and Proprietary
Digital Position Matters
Source: comScore, US, CPG study, October 2007. Jupiter Resear...
Google Confidential and ProprietaryeMarketer: Data is from a December 2011 study from DAC Group conducted by Kantar Media....
Google Confidential and Proprietary
Being Online Matters
[Source: Initiative: IPG Group, Consumer Survey Aug. 2011.]
of co...
Google Confidential and Proprietary
Search Increases the Efficiency of TV, Print & Radio
TV Radio Print
Efficiency (Effect...
Google Confidential and Proprietary
Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spe...
Google Confidential and Proprietary
Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2011
Google Confidential and Proprietary
Consumers Are Ever More Discerning
Since the recession began,
54% of consumers are
spe...
Google Confidential and Proprietary
West Palm Beach – Retail
26
April July October
Google Confidential and Proprietary
West Palm Beach – Home Improvement
27
April July October
Google Confidential and Proprietary
West Palm Beach – Medical
28
April July October
Google Confidential and Proprietary
West Palm Beach – Medical
29
April July October
Google Confidential and Proprietary
Be Relevant
30
>
Google Confidential and Proprietary
The Cost of Mobile
31
57%won’t recommend
business with poorly
designed mobile site
40%...
Google Confidential and Proprietary
Be Engaging
Google Confidential and Proprietary
YouTube is the Home For Online Video
33
Source: YouTube Statistics (public)
Over 6 bil...
Google Confidential and Proprietary
*
Source: Nielsen NetView for YouTube, May 2011 and Reach and Frequency Report for Cab...
Google Confidential and Proprietary
Engage your best, most hard-to-reach segments
75%
of Multi-culturals
18-34
79%
of Mill...
Google Confidential and Proprietary
Four screens are better than one
INCREASED AWARENESS (Aided Recall)
Ad Exposure:
TV On...
Google Confidential and Proprietary 37
Google Confidential and Proprietary 38
Customer
support
Campaign
management &
reporting
In-depth
AdWords &
industry
expert...
Google Confidential and Proprietary
THANK YOU!
39
Circle on G+: Ty Schlegel
Follow on Twitter: tschleg
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Google seminar presentation hosted by The Palm Beach Post

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October 3rd Google Seminar for Local Businesses hosted by The Palm Beach Post

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Transcript of "Google seminar presentation hosted by The Palm Beach Post"

  1. 1. Google Confidential and Proprietary 1
  2. 2. Google Confidential and Proprietary Acceleration of Everything 2
  3. 3. Google Confidential and Proprietary Digital Revolution in Context 3 Information “Read” Distribution & Commerce “Buy” Communication “Interact” 1994 20121998 2000 2003 2006 2.0+BInternet Users: 77M 400M 500M 1B
  4. 4. Google Confidential and Proprietary The Connected World > 2bn people > 35bn devices 4 Source: “Learn from Google” Atlanta Event, 2011
  5. 5. Google Confidential and Proprietary 600M daily views on YouTube via Mobile 10B+ downloads from the Android Market 950K Android + iPhone devices activated daily $4.5M in donations for Japan made via text message eBay sold $2B via Mobile in 2010 125 Years of Angry Birds played every day
  6. 6. Google Confidential and Proprietary 0 5 10 15 20 25 30 35 40 45 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 #ofusers(millions) years RadioTV Internet iPhone Source: hannemyr.com/essay/diff.html 2000, macworld.com, 2010 tablets Device Proliferation – Unprecedented Adoption Rates
  7. 7. Google Confidential and Proprietary 2005 Papal Inauguration – Pope Benedict XVI 7
  8. 8. Google Confidential and Proprietary 2013 Papal Inauguration – Pope Francis 8
  9. 9. Google Confidential and Proprietary • People look at their phones 150 times per day • 41% of Super Bowl searches came from mobile • Only 1 in 4 people are able to recall TV ads unassisted
  10. 10. Google Confidential and ProprietaryGoogle Confidential and Proprietary Ad Spend is Following Consumers Online 10Source: eMarketer, March 2013; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2013 25% Digital 44% Digital Gap between ad investments and media consumption Untapped Audience Consumers’ Media Consumption Advertising Investments
  11. 11. Google Confidential and Proprietary Healthy Y/Y grow in searches for “Local” verticals Source: Google Internal Data, YoY is last 90 days, US Data 11 IndexedQueryGrowth +24% +30% +42% +35%
  12. 12. Google Confidential and Proprietary Advertising in 2013 The online ads landscape is more complicated than ever Google Confidential and Proprietary 12 Advertisers: Dozens of major brands | 100+ unique formats | 1000+ product features
  13. 13. Google Confidential and Proprietary Be Found 13 Addressing the Local Opportunity
  14. 14. Google Confidential and Proprietary Be Found 14
  15. 15. Google Confidential and Proprietary query paid results organic results Be Found – Search
  16. 16. Google Confidential and Proprietary Your Customers Are Already Online Shopping starts online Customers rely on online sources for local information Online shopping continues in store 94% of consumers research products online before buying 75% search before or during a shopping trip Sources: 2010 Compete Online Shopper Intelligence Study, March 2010 BIA/Kelsey consumer tracking study, 2010 Deloitte LLP Survey 97% use online media when researching products or services locally
  17. 17. Google Confidential and Proprietary People are constantly looking for new information online There are billions of searches each day on Google. 16% of the searches we see are new.
  18. 18. Google Confidential and Proprietary Paid Search Gets You Noticed Consumers are looking. 100% 50% Source: Eye Tracking Study, Enquiro, Did-it and Eyetools, 2007
  19. 19. Google Confidential and Proprietary Digital Position Matters Source: comScore, US, CPG study, October 2007. Jupiter Research / Ipsos Insight Consumer Survey, n=2.103 (Search Engine users US only), Jan 2008
  20. 20. Google Confidential and ProprietaryeMarketer: Data is from a December 2011 study from DAC Group conducted by Kantar Media. 3,000 US internet users and 2,000 internet users in Canada were surveyed online in October 2011. Search Influences buying decisions 71% of Consumers in 2011 relied on Search Engines for information regarding a purchase decision.
  21. 21. Google Confidential and Proprietary Being Online Matters [Source: Initiative: IPG Group, Consumer Survey Aug. 2011.] of consumers say they will not buy a brand if they can’t find the right info about it online. 40%
  22. 22. Google Confidential and Proprietary Search Increases the Efficiency of TV, Print & Radio TV Radio Print Efficiency (Effectiveness/Budget) Without Search With Search +9% +3% +10% Source: Flora Xmos Unilever Study (MetrixLab, March 2009) Adding search to other media increases all media efficiency in impacting brand values.
  23. 23. Google Confidential and Proprietary Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007. **Source: Google 1 in 5 desktop searches are related to location.** 1 in 3 mobile searches are related to location.** 97% online consumers use the web to research for products.* Big opportunity – especially in Local search
  24. 24. Google Confidential and Proprietary Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2011
  25. 25. Google Confidential and Proprietary Consumers Are Ever More Discerning Since the recession began, 54% of consumers are spending more time researching products online before they buy them in a store. And 83% are relying on trusted places like user ratings or product review sites.
  26. 26. Google Confidential and Proprietary West Palm Beach – Retail 26 April July October
  27. 27. Google Confidential and Proprietary West Palm Beach – Home Improvement 27 April July October
  28. 28. Google Confidential and Proprietary West Palm Beach – Medical 28 April July October
  29. 29. Google Confidential and Proprietary West Palm Beach – Medical 29 April July October
  30. 30. Google Confidential and Proprietary Be Relevant 30 >
  31. 31. Google Confidential and Proprietary The Cost of Mobile 31 57%won’t recommend business with poorly designed mobile site 40%have turned to a competitor’s site after a bad mobile experience
  32. 32. Google Confidential and Proprietary Be Engaging
  33. 33. Google Confidential and Proprietary YouTube is the Home For Online Video 33 Source: YouTube Statistics (public) Over 6 billion hours watched every month 1 Billion unique global visitors each month Mobile makes up over 25% of global traffic 100 hours uploaded every minute
  34. 34. Google Confidential and Proprietary * Source: Nielsen NetView for YouTube, May 2011 and Reach and Frequency Report for Cable Networks (P2-99) May 2011 With YouTube, you achieve nearly half the reach of buying across all cable networks
  35. 35. Google Confidential and Proprietary Engage your best, most hard-to-reach segments 75% of Multi-culturals 18-34 79% of Millennials 18-34 83% of Men 18-34 80% of Moms 18-34 Source: comScore, October 2012, % reach of web population
  36. 36. Google Confidential and Proprietary Four screens are better than one INCREASED AWARENESS (Aided Recall) Ad Exposure: TV Only Ad Exposure: TV + PC + Phone + Tablet 50% 74% % indicating aided recall of volvo ad DEVICES USED WHILE WATCHING TV
  37. 37. Google Confidential and Proprietary 37
  38. 38. Google Confidential and Proprietary 38 Customer support Campaign management & reporting In-depth AdWords & industry expertise Tap into Google’s network of experts
  39. 39. Google Confidential and Proprietary THANK YOU! 39 Circle on G+: Ty Schlegel Follow on Twitter: tschleg
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