Google seminar presentation hosted by The Palm Beach Post

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October 3rd Google Seminar for Local Businesses hosted by The Palm Beach Post

October 3rd Google Seminar for Local Businesses hosted by The Palm Beach Post

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  • 1. Google Confidential and Proprietary 1
  • 2. Google Confidential and Proprietary Acceleration of Everything 2
  • 3. Google Confidential and Proprietary Digital Revolution in Context 3 Information “Read” Distribution & Commerce “Buy” Communication “Interact” 1994 20121998 2000 2003 2006 2.0+BInternet Users: 77M 400M 500M 1B
  • 4. Google Confidential and Proprietary The Connected World > 2bn people > 35bn devices 4 Source: “Learn from Google” Atlanta Event, 2011
  • 5. Google Confidential and Proprietary 600M daily views on YouTube via Mobile 10B+ downloads from the Android Market 950K Android + iPhone devices activated daily $4.5M in donations for Japan made via text message eBay sold $2B via Mobile in 2010 125 Years of Angry Birds played every day
  • 6. Google Confidential and Proprietary 0 5 10 15 20 25 30 35 40 45 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 #ofusers(millions) years RadioTV Internet iPhone Source: hannemyr.com/essay/diff.html 2000, macworld.com, 2010 tablets Device Proliferation – Unprecedented Adoption Rates
  • 7. Google Confidential and Proprietary 2005 Papal Inauguration – Pope Benedict XVI 7
  • 8. Google Confidential and Proprietary 2013 Papal Inauguration – Pope Francis 8
  • 9. Google Confidential and Proprietary • People look at their phones 150 times per day • 41% of Super Bowl searches came from mobile • Only 1 in 4 people are able to recall TV ads unassisted
  • 10. Google Confidential and ProprietaryGoogle Confidential and Proprietary Ad Spend is Following Consumers Online 10Source: eMarketer, March 2013; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2013 25% Digital 44% Digital Gap between ad investments and media consumption Untapped Audience Consumers’ Media Consumption Advertising Investments
  • 11. Google Confidential and Proprietary Healthy Y/Y grow in searches for “Local” verticals Source: Google Internal Data, YoY is last 90 days, US Data 11 IndexedQueryGrowth +24% +30% +42% +35%
  • 12. Google Confidential and Proprietary Advertising in 2013 The online ads landscape is more complicated than ever Google Confidential and Proprietary 12 Advertisers: Dozens of major brands | 100+ unique formats | 1000+ product features
  • 13. Google Confidential and Proprietary Be Found 13 Addressing the Local Opportunity
  • 14. Google Confidential and Proprietary Be Found 14
  • 15. Google Confidential and Proprietary query paid results organic results Be Found – Search
  • 16. Google Confidential and Proprietary Your Customers Are Already Online Shopping starts online Customers rely on online sources for local information Online shopping continues in store 94% of consumers research products online before buying 75% search before or during a shopping trip Sources: 2010 Compete Online Shopper Intelligence Study, March 2010 BIA/Kelsey consumer tracking study, 2010 Deloitte LLP Survey 97% use online media when researching products or services locally
  • 17. Google Confidential and Proprietary People are constantly looking for new information online There are billions of searches each day on Google. 16% of the searches we see are new.
  • 18. Google Confidential and Proprietary Paid Search Gets You Noticed Consumers are looking. 100% 50% Source: Eye Tracking Study, Enquiro, Did-it and Eyetools, 2007
  • 19. Google Confidential and Proprietary Digital Position Matters Source: comScore, US, CPG study, October 2007. Jupiter Research / Ipsos Insight Consumer Survey, n=2.103 (Search Engine users US only), Jan 2008
  • 20. Google Confidential and ProprietaryeMarketer: Data is from a December 2011 study from DAC Group conducted by Kantar Media. 3,000 US internet users and 2,000 internet users in Canada were surveyed online in October 2011. Search Influences buying decisions 71% of Consumers in 2011 relied on Search Engines for information regarding a purchase decision.
  • 21. Google Confidential and Proprietary Being Online Matters [Source: Initiative: IPG Group, Consumer Survey Aug. 2011.] of consumers say they will not buy a brand if they can’t find the right info about it online. 40%
  • 22. Google Confidential and Proprietary Search Increases the Efficiency of TV, Print & Radio TV Radio Print Efficiency (Effectiveness/Budget) Without Search With Search +9% +3% +10% Source: Flora Xmos Unilever Study (MetrixLab, March 2009) Adding search to other media increases all media efficiency in impacting brand values.
  • 23. Google Confidential and Proprietary Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007. **Source: Google 1 in 5 desktop searches are related to location.** 1 in 3 mobile searches are related to location.** 97% online consumers use the web to research for products.* Big opportunity – especially in Local search
  • 24. Google Confidential and Proprietary Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2011
  • 25. Google Confidential and Proprietary Consumers Are Ever More Discerning Since the recession began, 54% of consumers are spending more time researching products online before they buy them in a store. And 83% are relying on trusted places like user ratings or product review sites.
  • 26. Google Confidential and Proprietary West Palm Beach – Retail 26 April July October
  • 27. Google Confidential and Proprietary West Palm Beach – Home Improvement 27 April July October
  • 28. Google Confidential and Proprietary West Palm Beach – Medical 28 April July October
  • 29. Google Confidential and Proprietary West Palm Beach – Medical 29 April July October
  • 30. Google Confidential and Proprietary Be Relevant 30 >
  • 31. Google Confidential and Proprietary The Cost of Mobile 31 57%won’t recommend business with poorly designed mobile site 40%have turned to a competitor’s site after a bad mobile experience
  • 32. Google Confidential and Proprietary Be Engaging
  • 33. Google Confidential and Proprietary YouTube is the Home For Online Video 33 Source: YouTube Statistics (public) Over 6 billion hours watched every month 1 Billion unique global visitors each month Mobile makes up over 25% of global traffic 100 hours uploaded every minute
  • 34. Google Confidential and Proprietary * Source: Nielsen NetView for YouTube, May 2011 and Reach and Frequency Report for Cable Networks (P2-99) May 2011 With YouTube, you achieve nearly half the reach of buying across all cable networks
  • 35. Google Confidential and Proprietary Engage your best, most hard-to-reach segments 75% of Multi-culturals 18-34 79% of Millennials 18-34 83% of Men 18-34 80% of Moms 18-34 Source: comScore, October 2012, % reach of web population
  • 36. Google Confidential and Proprietary Four screens are better than one INCREASED AWARENESS (Aided Recall) Ad Exposure: TV Only Ad Exposure: TV + PC + Phone + Tablet 50% 74% % indicating aided recall of volvo ad DEVICES USED WHILE WATCHING TV
  • 37. Google Confidential and Proprietary 37
  • 38. Google Confidential and Proprietary 38 Customer support Campaign management & reporting In-depth AdWords & industry expertise Tap into Google’s network of experts
  • 39. Google Confidential and Proprietary THANK YOU! 39 Circle on G+: Ty Schlegel Follow on Twitter: tschleg