Company Presentation
 Case for Senior Care Mobile Communications
Reseller/Wireless Operator inquiries welcomed
           ...
35 YEARS OF CONSUMER ELECTRONICS

from challenger
       to leader
Enormous market already today
people around the world are 65 or older!


518 000 000
It all began in                  New Volvo




         1974
… when Claes Bühler challenged
the Swedish telecom monopoly  ...
Today Doro
is the leader
in Telecom Care Electronics
The early years
We have a history of being early
to the market with new products...



answer machine

caller ID display

...
The skyrocket years
•  In 1985 the Swedish telecom monopoly
   began to break up


•  We were ready for it and immediately...
!
A tough turn
of the century

•  Consumer telecom begins taking big
   hits from mobile telephony
    –  market drops 10 ...
Smart decisions
in tough times

•  Doro decides to become niche player in telecom market



•  Adopts new ‘outside in’ con...
Care becomes Core
•  Research shows major rise in global senior population
   over next 50 years



•  Large percentage of...
Care becomes Core
•  Doro introduces world’s easiest mobile phones



•  Begin expanding into new markets,
•  including US...
Growing success                                 +   +       +
•  Care from 7% of Doro’s total sales in 2006
   to 60% in 2...
The proof is in the praise
Doro Telecom Care Electronics
wins international praise:

•  Janus Award 2008
•  IDEA® Award 20...
Our mission

We help the growing worldwide senior population
to participate actively in modern society, for a happier,
saf...
Our vision


        To become
the worldwide captain
    for the new category
          of
Telecom Care Electronics
Doro
brand and company values

•  Trust
    –  We are ethical and we care about users, customers and employees.
    –  We ...
Our strategy
Focused and niche oriented


                   Telecom
                  Target 65+
                  Easy/P...
The best partners
          since non of us are as good as all of us

The best specialists in
different fields


Ergonomid...
Business structure




       Care Electronics          Home & Business Electronics




•  Telecom devices for seniors   •...
Home & Business continues
to innovate and deliver outstanding products

•    Corded, Cordless (Dect), Headset, Walkie Talk...
Focus for Care growth

%                           38
      93   84   60   38
                          We focus on
      ...
Who we target
             •  Seniors with mild to severe impairments and/
                or feelings of insecurity

    ...
Dramatic changes
In size of senior population

World Wide population 65+ in 20091 518 millions
i.e. 7,7 % of total populat...
A very diverse group
•  “Stop putting us between 60 and
   107 in the same basket, thinking
   that we are all alike. We a...
In the minds of seniors to be
•  When do we begin to see ourselves as seniors?

    –  when we approach retirement

    – ...
Understanding seniors
from their perspective
•  Through crucial research we find out what is important to seniors
•  We al...
Understanding seniors
from their perspective

•  How to communicate
•  What language to use and not use
•  When is a perso...
Focusing on benefits
Attitudes towards new technical products
and services




Synovate Feb. 2010
Voice and SMS
         •  Current usage of different mobile services/
            have used during the last 2 weeks
      ...
Key values and aspirations
for seniors

•  This group is very safety and stability oriented.

•  The home and the family i...
Key values and aspirations
for seniors

•  They are basically suspicious towards the market and they willingly
   listen t...
What ‘DESIGN BY DORO OF
SWEDEN’ really means


User-adapted    Smart form    Total experience
   design      and function ...
User-
                                       adapted
                                        design




User-adapted desig...
Smart
                               form and
                                function




Smart form and function
Bringin...
Total
                   experience
                    of quality




Total experience
of quality
Sales & Marketing
More sales
for mobile operators

•  New customers – finally a handset for me



•  Increased traffic with existing custome...
Beyond ARPU/CLV:
Revenue In Social Entities

An adapted senior handset
+ an adapted calling plan
+ rebates for friends and...
Doro by the numbers
at the end of 2009

•  Turnover of SEK 493 million in 2009



•  60 employees around the world

•  Sal...
Fourth quarter in summary
•    Order intake up 47 percent
•    Net sales increased by 55 percent
•    The operating result...
Strong increase in sales
Total sales, SEK                Trend 12 month, %
30 markets and
more than10 000
   outlets worldwide
Strong customer portfolio
Telecom operators   Consumer Electronic    Hypermarkets      Telecom specialists
               ...
– and counting…
The strongest range
- of “easy-to-use” mobile phones on the
market




   341gsm      345gsm      409gsm        410gsm



...
All are “easy-to-use”
That’s why we call them “Easy”

•  Easy products are;

•  designed for people with mild or no impair...
Easy + Need = Plus
That’s why we call them “Plus”

•  Plus products are;

•  designed for people with severe impairments

...
For Product Evaluation and Reseller
opportunities in your Market

                      Hector Lopez C.
        Business D...
Upcoming SlideShare
Loading in …5
×

Doro 810 Case For Resale

945 views
856 views

Published on

Doro company presentation and case for senior mobile telecomunications

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
945
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Doro 810 Case For Resale

  1. 1. Company Presentation Case for Senior Care Mobile Communications Reseller/Wireless Operator inquiries welcomed August, 2010
  2. 2. 35 YEARS OF CONSUMER ELECTRONICS from challenger to leader
  3. 3. Enormous market already today people around the world are 65 or older! 518 000 000
  4. 4. It all began in New Volvo 1974 … when Claes Bühler challenged the Swedish telecom monopoly DORO answer machine with an answer machine named “DORO”
 ABBA wins Eurovision song contest - Waterloo
  5. 5. Today Doro is the leader in Telecom Care Electronics
  6. 6. The early years We have a history of being early to the market with new products... answer machine caller ID display pager skype phone big-button phone
  7. 7. The skyrocket years •  In 1985 the Swedish telecom monopoly began to break up •  We were ready for it and immediately began our climb to the top •  Large success led to listing on Stockholm OMX in 1993 •  By late 90’s we had acquired companies in 8 countries including Australia
  8. 8. ! A tough turn of the century •  Consumer telecom begins taking big hits from mobile telephony –  market drops 10 % –  prices fall 20 % –  yearly! •  Severe changes are necessary to survive
  9. 9. Smart decisions in tough times •  Doro decides to become niche player in telecom market •  Adopts new ‘outside in’ consumer-oriented approach •  Transforms from distribution company to product design company with focus on –  quality –  attractive and functional design –  brand building •  Invests heavily in developing products from the user’s perspective
  10. 10. Care becomes Core •  Research shows major rise in global senior population over next 50 years •  Large percentage of seniors will be affected by reduced hearing, vision, dexterity, sense of security, etc •  Early success with big-button phone leads Doro to develop all-new Telecom Care Electronics •  New partner strategy for ergonomic and scientific product design and development
  11. 11. Care becomes Core •  Doro introduces world’s easiest mobile phones •  Begin expanding into new markets, •  including US, thanks to this category •  In 2009 Telecom Care Electronics becomes Doro’s new core business for the future
  12. 12. Growing success + + + •  Care from 7% of Doro’s total sales in 2006 to 60% in 2009 + + + •  Expansion in Europe through Orange and Carphone Warehouse Group •  Expansion into US through Consumer Cellular + + + •  Beginning of expansion into South America and Asia •  Up to 2 % share of mobile phone market + in our best markets + + + +
  13. 13. The proof is in the praise Doro Telecom Care Electronics wins international praise: •  Janus Award 2008 •  IDEA® Award 2008 •  Bio 21 Honourable Mention 2008 •  Wonder Vision Award 2009 •  iF Gold Award 2009 •  Red Dot 2010 Wonder vision award from Stevie Wonder
  14. 14. Our mission We help the growing worldwide senior population to participate actively in modern society, for a happier, safer and easier everyday living, by developing products especially adapted to their specific needs
  15. 15. Our vision To become the worldwide captain for the new category of Telecom Care Electronics
  16. 16. Doro brand and company values •  Trust –  We are ethical and we care about users, customers and employees. –  We deliver high quality products that you can rely on •  Humanity –  We emphasize good working relationships, professionalism and accountability. –  We focus on improved safety for our users •  Easy –  We are easy to work with and do business with. –  We innovate and make products that are easy to use.
  17. 17. Our strategy Focused and niche oriented Telecom Target 65+ Easy/Plus Brand identity Innovation and improved ease of use Category leadership Worldwide presence Financially affordable goals
  18. 18. The best partners since non of us are as good as all of us The best specialists in different fields Ergonomidesign, Synovate, Charity & Senior organizations, Academic and research partners
  19. 19. Business structure Care Electronics Home & Business Electronics •  Telecom devices for seniors •  Telecom devices for Home •  GSM, fixed line telephony, & Business remote for TV •  Fixed line telephony •  Retail, Telco, Specialized •  Nordics, UK, France & NZ channels •  Europe, US, AP
  20. 20. Home & Business continues to innovate and deliver outstanding products •  Corded, Cordless (Dect), Headset, Walkie Talkie and Baby Monitors •  The largest supplier in the Nordic market •  A major player in the Business market in UK •  Among the top players in the French market
  21. 21. Focus for Care growth % 38 93 84 60 38 We focus on the growth in Care Electronics. We are still present in the Home fixed line telephony. 7 16 40 62
  22. 22. Who we target •  Seniors with mild to severe impairments and/ or feelings of insecurity •  Common impairments* –  82 % have vision related problems –  29 % with hearing loss –  42 % have problems gripping or handling –  46 % feel insecure * European figures
  23. 23. Dramatic changes In size of senior population World Wide population 65+ in 20091 518 millions i.e. 7,7 % of total population –  Asia 281 millions i.e. 6,9 % –  Europe 119 millions i.e.16,3 % –  EU statistics2 - +65 is today 17% of population compared to 15% 10 years ago –  EU statistics - Old age dependency ratio is today 25% will increase to 45% in 2040 –  North America 56 millions i.e. 10,6 % –  Africa 32 millions i.e. 3,3 % –  South America 26 millions i.e. 6,8 % –  Oceania 4 millions i.e. 10,9 % 1) U.S Census Bureau. International Data Base 2010. www.census.gov 2) This indicator is defined as the projected number of persons aged 65 and over expressed as a percentage of the projected number of persons aged between 15 and 64. EU statistics 2008.
  24. 24. A very diverse group •  “Stop putting us between 60 and 107 in the same basket, thinking that we are all alike. We are all unique.” Tullia von Sydow, senior member of the Swedish Parliament •  We developed a range of easy to use mobile phones to meet the true needs of senior customers
  25. 25. In the minds of seniors to be •  When do we begin to see ourselves as seniors? –  when we approach retirement –  when we become grandparents –  when we admit to ourselves that we need assistive aids, e.g. hearing aids
  26. 26. Understanding seniors from their perspective •  Through crucial research we find out what is important to seniors •  We also consider the factors that separate seniors when developing products for bringing them ‘more of life’ –  Values –  Physical needs –  Social & cultural situations
  27. 27. Understanding seniors from their perspective •  How to communicate •  What language to use and not use •  When is a person prepared to admit that he/she has a special need?
  28. 28. Focusing on benefits Attitudes towards new technical products and services Synovate Feb. 2010
  29. 29. Voice and SMS •  Current usage of different mobile services/ have used during the last 2 weeks •  Voice and SMS usage is dominating Synovate Feb. 2010
  30. 30. Key values and aspirations for seniors •  This group is very safety and stability oriented. •  The home and the family is very important to them. •  They are basically uninterested and uncertain about new technology and often can find reasons for not using it. •  They hold strong values of equality and fairness where they believe that everybody should be treated fair and alike.
  31. 31. Key values and aspirations for seniors •  They are basically suspicious towards the market and they willingly listen to experts (Government consumer agencies, different institutes, magazines, etc). •  They basically hold a very rational attitude towards Telecom and may be attracted by simple, transparent products and services that can improve their daily lives. •  They are loyal as consumers and do not often change supplier.
  32. 32. What ‘DESIGN BY DORO OF SWEDEN’ really means User-adapted Smart form Total experience design and function of quality
  33. 33. User- adapted design User-adapted design Different models for different needs
  34. 34. Smart form and function Smart form and function Bringing users one or more of these key benefits easier to read easier to understand and use better adapted to the user easier to hear helpful for remembering easier to handle improving the user’s safety
  35. 35. Total experience of quality Total experience of quality
  36. 36. Sales & Marketing
  37. 37. More sales for mobile operators •  New customers – finally a handset for me •  Increased traffic with existing customers •  Increased ARPU –  an adapted handset is more often on –  more incoming calls increases revenues with other users and reduces termination cost –  more outgoing calls •  Seniors are loyal customers = high CLV –  stay for a long time –  low cost to retain –  no winback cost •  *Average Revenue per User •  *Customer Lifetime Value
  38. 38. Beyond ARPU/CLV: Revenue In Social Entities An adapted senior handset + an adapted calling plan + rebates for friends and family = stable important customer that will benefit from the fact that his/hers near and dear have the same operator, generating: •  more customers in the senior’s social & family network •  less churn and win back cost among the seniors friends and families •  1 senior = 10 loyal customers!
  39. 39. Doro by the numbers at the end of 2009 •  Turnover of SEK 493 million in 2009 •  60 employees around the world •  Sales for first three quarters up 26.5% compared to same period last year •  Offices in Sweden, the UK, France, Norway and Hong Kong
  40. 40. Fourth quarter in summary •  Order intake up 47 percent •  Net sales increased by 55 percent •  The operating result (EBIT) increased by 285 percent •  Pre-tax result increased by 315 percent •  Strong cash flow, amounted to SEK 51.3 m (neg: 2.5)
  41. 41. Strong increase in sales Total sales, SEK Trend 12 month, %
  42. 42. 30 markets and more than10 000 outlets worldwide
  43. 43. Strong customer portfolio Telecom operators Consumer Electronic Hypermarkets Telecom specialists retailers Telecom distributors Care specialist channels
  44. 44. – and counting…
  45. 45. The strongest range - of “easy-to-use” mobile phones on the market 341gsm 345gsm 409gsm 410gsm HandlePlus HandlePlus HandlePlus 338gsm 334gsm 334gsm IUP 326i gsm
  46. 46. All are “easy-to-use” That’s why we call them “Easy” •  Easy products are; •  designed for people with mild or no impairments •  less specialised than our Plus products 341gsm 345gsm 409gsm 410gsm
  47. 47. Easy + Need = Plus That’s why we call them “Plus” •  Plus products are; •  designed for people with severe impairments •  more specialised than our Easy products HandlePlus HandlePlus HandlePlus 338gsm 334gsm 334gsm IUP 326i gsm
  48. 48. For Product Evaluation and Reseller opportunities in your Market Hector Lopez C. Business Development and Sales Director Cellular Operator and Specialized Channels hlopez@thedelozgroup.com (USA) 858 – 779-9522

×