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So you’ve heard the term “Content Marketing,” but don’t know much about it. That’s okay, you are not alone. Formally defined, Content Marketing refers to the technique of creating and distributing relevant and valuable content to attract, acquire and engage clearly defined target audiences, with the objective of driving profitable customer action. In other words, content, such as blogs, press releases, news stories, etc., are distributed across multiple channels to garner a specific reaction from your target audience. Here are a few tips, and tricks that can help in your content marketing endeavors.