Website Design & Marketing Tips Seminar Mountain Home AR


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Short promotional slideshow for upcoming Website Design and Marketing workshop in Mountain Home, AR Tuesday, September 18th 1-4 pm at the Baxter County Library in Mountain Home, AR. Led by the Arkansas State University Small Business and Technology Development Center and Pleth, LLC.

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Website Design & Marketing Tips Seminar Mountain Home AR

  1. 1. Website Marketing and Design Seminar in Mountain Home 9 Tips to Keep Website Visitors ENGAGED Tuesday, September 18th 1- 4:00 pm Baxter County Library in Mountain Home
  2. 2. Website Design and Marketing TipsYour website should be your STRONGEST marketingtool…NOT your biggest liability!Here are just a FEW Tips to get more visitorengagement and more referrals to your business.Tips to Keep visitorsON SITE!
  3. 3. TIP 1 – 3 CLICK RULECan visitors FIND the Information they needat your site in 3 clicks or less?
  4. 4. TIP 2 30 SecondsThe average visitor will give you 30 seconds to GRABtheir attention or they are History! Visitors are in a HURRY! Catch their attention FAST or they may end up at Your Competitors SITE!
  5. 5. TIP 3 Minimize Scrolling80.3% viewing by visitors occurs above thefold.. Make sure important stuff is at the top!
  6. 6. TIP 4 Video 0r Text?90% of visitors would ratherWatch a video than read 5Paragraphs of TEXT! Make it EASY to Engage them!
  7. 7. TIP 5 Video Less is MOREBut…Keep Your Intro Video SHORT! Completion Rate 100% 89.6% 90% 80.4% 80% 70% 66.2% 60% 50% 46.4% 40% 30% 23.7% 20% 16.6% 9.4% 10% 0% > 10 seconds > 20 > 30 > 1 minute >2 minutes >3 minutes 5 minutes or seconds seconds more
  8. 8. TIP 6 PHONE NUMBERS!Include your Telephone Number and MAKE ITEASY TO FIND!
  9. 9. TIP 7 No Self-Starting Video or Music Avoid SELF-STARTING Videos or Music…Allow visitor to CLICK to Watch or hear! You never know who else May be Listening!
  10. 10. TIP 8 Reduce the BOUNCEThe Back Space is your Number 1 enemy! Useyour Analytics to learn how many visitorsland on your Home Page and NEVER go anyfurther!
  11. 11. TIP 9 OPTIMIZE FOR MOBILEVisitors to your website are coming frommore than their PC or laptop. They arrive ontheir smart phones and tablets…Are youOptimized for them?
  12. 12. Website Design and MarketingLearn how to get more out of your existing website, orGet the facts about good web design before you startJoin the ASU Small Business and TechnologyDevelopment CenterTuesday, September 18th at the BaxterCounty Library and Start SMART!
  13. 13. Join us Tuesday September 18th and Learn:Strategies, techniques & Best Practices for effectivebusiness websites in today’s Online world,Key fundamentals for websites to effectively engagevisitors,Basic terminology and tips to working with a webdesigner,How to include social media into your websitemarketingOptimizing your website for Mobile visitors!Much Much More!
  14. 14. Website Design in BatesvilleSPEAKER: Steven Trotter with Pleth LLCWHERE: Baxter County Library 300 Library HillRoad in Mountain Home, ARWHEN: 1-4:00 pm Tuesday, September 18thCOST: $35 per person ($25 Mountain Home &Norfork Lake Chamber Members, $20 ASU-MHfaculty, staff & students)REGISTER: ASU SBTDC (870) 972-3517 or
  15. 15. What Other Small Business Owners Have Said about Our Website Design and Marketing Workshop! Steven Trotter was an “Excellent communicator, very knowledgeable…worth a trip from Mountain Home!” John R. Personnel staffing firm “Very competent, an actual designer and expert…need a full day! Loved Steven’s sharing real-life case studies and applications…Good & Bad” Susie C. non-profit “He knows a lot about websites! How to optimize and analyze for results…Best part was learning about Google Search and Google Analytics as well as how to approach design (Smart)” Cindy G. Medical Support
  16. 16. Thanks to our Co-Sponsors