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1 hour introductory webinar by the Arkansas Small Business and Technology Development Center presented Tuesday, Aug 24th to an audience of Akansas mliitary veterans or family members who are small ...

1 hour introductory webinar by the Arkansas Small Business and Technology Development Center presented Tuesday, Aug 24th to an audience of Akansas mliitary veterans or family members who are small business owners
Intro to what social media is and how to get started.

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Vet intro social media presentation Vet intro social media presentation Presentation Transcript

  • JOIN THE REVOLUTION
    Introduction to Social Media Marketing
    HAVE QUESTIONS? ON TWITTER: USE #ARVet We WILL GET your Questions Answered
  • Getting our HEADS Around Internet Marketing
  • Market Segmentation
    Target Markets
    Information Channels
    Target Needs/Wants
    Crafting Compelling Msg
    Analyzing Results
    Time Management
    Effective Marketing
    Fundamentals of Effective Marketing Have NOT Changed
    Population of Users
    Target Group(s)
  • The Elephant
    Cash Register
    Web Site
    Outbound Marketing
    Inbound Marketing
    Print Advertising
    Mail Marketing
    Trade Shows
    E-Mail Marketing
    Radio/Cable/ TV
    Blogs
    SEO
    SMO
    Permission E-Mail
    Local Search
  • Facebook
    Twitter
    LinkedIn
    Slideshare
    Flickr
    Photobucket
    Friendfeed
    Digg
    Google Buzz
    YouTube
  • Customer Involvement has changed
    Potential Customers NOW Find You (maybe)
    Population of Users
    CHANGE: Customers have made critical decisions BEFORE they actually contact you
    Customers now begin search for information on line Includes B2B
    Review Websites
    Read Blogs
    Read Comments
    Poll Friends on line
    Conduct LOCAL Search
    Target Group(s)
    http://www.google.com/
  • NEW CONSUMER INTERNET USERS
    http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  • THE PROBLEM
  • What Is Social Media Marketing?
  • ANY media sent out through social interaction that is created to be shared FREELY among community
    Can be
    User created video
    Audio
    Text
    Multimedia
    That is SHARED IN SOCIAL ENVIRONMENT
    Term to describe the use of:
    Social networks
    Online communities
    Blogs
    Wikis
    For the purpose of:
    Marketing
    Sales
    Public Relations
    Customer Service
    Social Media Is
    Social Media Marketing Is:
    So What Is Social Media Marketing?
  • Includes:
    Writing content of value to reader (articles, video, podcasts, etc.)
    Engages online communities to create exposure, opportunities and sales causing increased traffic
    Process of Generating interest and Excitement by the on-line community about your brand
    BOTTOM LINE: Social Media Marketing is about
    RELATIONSHIP BUILDING
    PROVIDING VALUE TO YOUR COMMUNITY
    SHARING INFORMATION
    SOCIAL MEDIA MARKETING
  • Facebook
    Twitter
    LinkedIn
    YouTube
    The Big Four
  • FACEBOOK STATS
    Why it is the 1,000 pound Gorrilla
    500 million users
    41.6% all US on Facebook
    980,000+ Arkies on FB that’s 1 out of every three you meet on the street!
    300,000 small business pages
    800,000 organization pages
  • Facebook Pages: Landing TabsGrab Your Audience's Attention!
    - Static FBML - Photobucket - Basic HTML/CSS -
  • Micro Blog 140 characters
    34.3 million in US
    Fastest Growing Segment Age 35-49
    B2B Heavy Users
    Twitter
  • linkedIn
    19.3 Mil in US
    41.6 Mil World Wide
    Allows connections with others in Industry
  • Youtube
    111 Million users in US
    2nd Highest Search Engine
    Average of 2 BILLION views per day
    Average user spends 15 minutes per day on YouTube
    More video UPLOADED to YouTube in 60 days than all 3 major networks created in 60 YEARS
  • 1st Find out where the “action is” in your industry or by your customers
    SET UP LISTENING POSTS TO G2 the Virtual Landscape before you Leap
    THREE TOOLS TO “GET IN THE GAME”
    Google Alerts http://www.google.com/alerts
    Social Mention http://www.socialmention.com
    Addictomatic Inhale the Web http://www.addictomatic.com
    Monitoring the web
  • http://www.google.com/alerts
  • www.google.com/reader
  • Social Mention
  • Social Mention
  • http://search.twitter.com
  • www.linkedin.com/answers
  • SET UP LISTENING POSTS FOR KEY WORDS ABOUT:
    You and Your Business
    Keywords your Potential Customer Might Use in Search
    Your Competition
    START ANALYZING THE SOCIAL SITES THAT HAS THE MOST TRAFFIC IN YOUR AREA OF INTEREST AND JOIN
    Join in on Conversations
    Join Groups Relevant to you, your interest or your industry and get involve
    WATCH what others in your industry are doing (GOOD & BAD)
    See HOW they are interacting with their fans/friends/followers, etc.
    USE SEARCH FEATURES IN FACEBOOK, TWITTER, YOUTUBE, FRIENDFEED, SLIDESHARE to search for Informatoin
    So where now?
  • If not already on join:
    FACEBOOK PROFILES http://www.facebook.com
    SET UP TWITTER ACCOUNT http://www.twitter.com
    SET UP LINKEDIN ACCOUNT http://www.linkedin.com
    Set up basic accounts find some folks to interact with and watch
    Find people in your industry
    Find groups in your industry
    AND OBSERVE…
    JOIN IN ON CONVERSATIONS…
    ASK QUESTIONS
    SET UP YOUR ALERTS AND START WATCHING THOSE
    Getting started
  • TIME MANAGEMENT
    You CANNOT Jump into all social sites immediately
    Pace Yourself
    Allocate some time each day to:
    RESEARCH
    READ COMMENTS
    MAKE COMMENTS & ASK QUESTIONS
    SEE HOW EXISTING BUSINESSES ACT
    INTEGRATE 1 SOCIAL SITE INTO YOUR MARKETING AT A TIME
    CONSISTENCY IS THE KEY
    Some social Media Tools (Advanced)
    Social Oomph http://www.socialoomph.com
    HootSuitehttp://www.hootsuite.com
    TweetDeckhttp://www.tweetdeck.com
  • May have to RETHINK How You Have Marketed in the PAST
    SOCIAL MEDIA MARKETING IS
    SOCIAL
    No Room for:
    SPAMMING FOLLOWERS/FRIENDS/LIKERS
    BLATANT ADVERTISING CONSTANTLY
    “USED CAR SALES TACTICS”
    BASICALLY: REMEMBER WHAT MOM SAID:
    PLAY NICE! MAKE FRIENDS! BE VALUABLE!
    Social media marketing
  • Now That Your Brain Hurts...Go Have Some Fun!
    bSiler
    CONNECT WITH ME—LET’S GET SOCIAL
    Facebook Page http://www.facebook.com/asu.sbtdc
    Facebook Profile http://www.facebook.com/herb.lawrence
    Twitter http://www.twitter.com/asbtdc_asu
    LinkedIn http://www.linkedin.com/in/asusbtdc
    E-mail hlawrenc@astate.edu
    ASU Small Business Blog http://www.asbtdc-asu.com
  • Quantcast.com http://www.quantcast.com
    Facebook 101 for Business: Your Complete Guide http://www.socialmediaexaminer.com/facebook-1-1-business-guide/
    How to Prospect using LinkedIn and Twitter http://www.socialmediaexaminer.com/prospect-for-business-connections-using-linkedin-and-twitter/
    VIDEO ON YOUTUBE
    SOCIAL MEDIA REVOLUTION
    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    (Turn the volume up, sit back and listen: If you aren’t convinced that Social Media Marketing IS THE FUTURE you didn’t have the music up loud enough
    Additional Resources