The Digital Divide? HR and Social Media

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Powerpoint presentation by Herb Lawrence, ASU Small Business and Technology Development Center to the local SHRM meeting June 11th at the Arkansas State University Delta Center for Economic Development...brief outline of social media and Human Resources

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  • Good news is that small businesses can create a lot of content at virtually no cost. The bad news… lots of folks are doing it and is crowwded
  • Note: social mention is still available but will not allow for email delivery anymore. Also the bottom link is an article I curated on how to use listening tools
  • Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
  • Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
  • Scheduling tools again hot links but to my sites may need login to access or use your own. Also bottom link is article I put together on how to use them
  • The Digital Divide? HR and Social Media

    1. 1. HR and theSocial WorldSpanning the Digital Divide
    2. 2. Free confidential consulting assistanceFree Market Research InformationLow cost Training workshopsInnovation and technology consultingWebsite and social media analysis reportsFor more information visit the ASU SBTDC WebsiteAbout the ASU SBTDC
    3. 3. The Challenge for Today’s BusinessCEO is NO LONGER ChiefExecutive Officer….Today CEO stands for :Chief Editorial Officer
    4. 4. Every Department and Every ManagerEvery Business is in theMedia Business
    5. 5. What Is Social Media Marketing?
    6. 6. What is the Challenge?
    7. 7. The Challenge Today?How do you get found in a universe with:500 MILLION websites?150 MILLION BlogsOver 200 BILLION Internet Display Banner Ads every 90 Days?
    8. 8. Meet the Social Media AdministratorAssists Marketing DepartmentAdvises C Suite on Social Media/Online IssuesAdvises Legal and HRMonitoringPromotingCrisis ManagementFunctional Areas Blurring
    9. 9. Searching for Top Talent is as much Marketing as promotingyour products and servicesAssess Current Methods – where can online fit?Target Marketing of “Talent”Where do they “live” online?Best Channels to make the “connection”Create the Right “Content” to ConnectScheduling ContentMonitoring ActivitiesLegal Rights: http://storify.com/asbtdc_asu/social-media-and-arkansas-lawKeying on Recruitment Pool
    10. 10. Company Website: Blogging?Facebook Social media DemographicsTwitterYouTubePinterest?SlideshareStorify.comPotential Social/Online Networks
    11. 11. 2 Sides to the Coin
    12. 12. Ex Employees Venting Zynga
    13. 13. Recruiting Made Simple with:Encourage all Management and professionals inyour organization to join and be active
    14. 14. Status UpdatesThink of your Status Updates as PerpetualEmployment AdvertisementsResources and information from Anthony Juliano’s Slideshare presentation“Linkedin for HR Professionals 2011 NIHRA Annual Conferencehttp://www.slideshare.net/ajuliano/linkedin-for-hr-professionals?from_search=10
    15. 15. Leverage Your Company Profileand Post Updates Consistently
    16. 16. Leverage LinkedIn GROUPS
    17. 17. Leverage YOUR Connections
    18. 18. Leverage Recommendations of Candidates
    19. 19. Tools, Tools and More Tools
    20. 20. Monitoring ToolsListen to the conversations!Read detailed “How To” set up at our storify postshttp://storify.com/asbtdc_asu/monitoringhttp://addictomatic.com/https://twitter.com/searchhttp://www.socialmention.com/http://www.google.com/alerts
    21. 21. Slideshare.com upload your PowerPoint, word documents, pdffiles, brochures, even video online to share with your audienceAnimoto.com Video creation and sharing tool that allows you to uploadimages and short video clips, add text, then mix with a great music libraryto share with your fans.YouTube – Fits as both a support tool and as its own social network.Shoot video from anywhere, upload to YouTube and share on your sites.Get more information about Slideshare, Animoto andYouTube at our Storify article “Tools to Create GREATContent”Tools to Create Content
    22. 22. Storify.com Storify is one of the best platforms that allows usersto aggregate and display photos, articles, tweets and other contentfrom across the web.Paper.li Allows you to curate your favorite twitter, Facebook andRSS sites, writers, etc. into an online newspaper just for yourreaders.Tools to Curate Content
    23. 23. Hootsuite.comBuffer.comTweetdeck.comFacebook Page SchedulerRead all about these and other scheduling tools at ourStorify article “Scheduling Tools for Beginners”Tools to Save Time
    24. 24. Tomorrow? How AboutTODAY!
    25. 25. Email hlawrenc@astate.eduFacebook ASU SBTDC Facebook PageTwitter @asbtdc_asuLinkedIn Herb LawrencePinterest: ASU SBTDCYouTube: ASU SBTDCOH…. Or call me (870) 972-3517Download this Powerpoint for future referencehttp://www.slideshare.net/hlawrenc/the-digital-divide-hr-and-social-mediaLet’s Connect

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