Online Marketing Tools for Small Businesses
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Powerpoint from seminar today Simple Online Marketing Tools for Small Businesses presented by the Arkansas State University Small Business and Technology Development Center Tuesday, July 9th 1-4 pm at ...

Powerpoint from seminar today Simple Online Marketing Tools for Small Businesses presented by the Arkansas State University Small Business and Technology Development Center Tuesday, July 9th 1-4 pm at the ASU Delta Center for Economic Development.
Introductory seminar with easy to use tools for area small businesses including: Optimizing Local Search, Finding Keywords, Monitoring Brands online, Social media scheduling tools, social media analysis tools, RSS feed options and more.

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  • Since the powerpoint has a lot of hot links I always allow the attendees to go back and download them onto their hard drives to access the links like all the articles I wrote. Goes to my slideshare account but anyone can access itl.
  • Note: social mention is still available but will not allow for email delivery anymore. Also the bottom link is an article I curated on how to use listening tools
  • Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
  • Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
  • Scheduling tools again hot links but to my sites may need login to access or use your own. Also bottom link is article I put together on how to use them
  • Scheduling tools again hot links but to my sites may need login to access or use your own. Also bottom link is article I put together on how to use them

Online Marketing Tools for Small Businesses Presentation Transcript

  • 1. Online Marketing Tools Simple Tools to Automate Your Online Activities
  • 2. Free Confidential Consulting Assistance Extensive Market Research Assistance Low Cost Training Workshops Technology Start-up Assistance Online Marketing/Website Analysis Tools Learn more at our Website ASU SBTDC ASU SBTDC
  • 3. Tools help us do our jobs more efficiently and save time Tools do NOT make you a Good Marketer Tools can free time from mundane tasks that allow you to be more creative Know WHAT to automate and WHAT NOT to automate Why Automate? What to Automate?
  • 4. Premium Free Free-mium There are literally hundreds….thousands of “tools” available online the trick is to know which to use! Finding the Right Tools
  • 5. Local Search Optimization Keywords Tools to Optimize Search
  • 6. GetListed.org http://www.getlisted.org Parkey & Davis, DDS Get Listed
  • 7. Google Trends http://www.google.com/trends/ Google Ad Words https://adwords.google.com/ko/KeywordPlanner/Home?__c=222574225 8&__u=1630560918&__o=cues Google Search Engine Google “Dental Implants” https://www.google.com/ Finding the Right Key Words
  • 8. Google Alerts http://www.google.com/alerts Social Mention http://socialmention.com/ Twitter Search https://twitter.com/search-home Brandify At end of presentation HootSuite At end of presentation Tools To Monitor
  • 9. Lets Take 10!
  • 10. Buffer https://bufferapp.com/ Hootsuite End of presentation Facebook Scheduler http://www.facebook.com/asu.sbtdc Tools for Scheduling
  • 11. RSS Feed Options No more Google Reader/soon no iGoogle Feedly http://cloud.feedly.com/#latest Hootsuite End of Presentation Tools for Research
  • 12. Social – Simply Measured http://simplymeasured.com/ Google Analytics http://www.google.com/analytics/ Tools for Analytics
  • 13. RebelMouse https://www.rebelmouse.com/ Tools for Publishing
  • 14. Brandify https://www.brandify.com/AboutBrandify BRANDIFY
  • 15. HootSuite
  • 16. Monitor Key Words, Lists or #Hashtags Search for information Schedule Posts Pull websites in with RSS Feed Analytics…and more. http://hootsuite.com HootSuite lets YOU:
  • 17. Take advantage of training available in your area on marketing, Online marketing, social media marketing and stay up dated. Meet with our consultants for assistance in developing the RIGHT social media marketing plan Stay informed HAVE FUN! Download this PowerPoint for links at: http://www.slideshare.net/hlawrenc/ FINALLY
  • 18. http://www.yelp.com/biz/asu-small-business-and- technology-development-center-jonesboro http://local.yahoo.com/info-64175308-asu-small- business-and-technology-development-center- jonesboro?csz=Jonesboro%2C+AR https://plus.google.com/116994343537370057335/abo ut?hl=en Post to Facebook http://www.facebook.com/asu.sbtdc If You Enjoyed the Seminar….
  • 19. E-mail hlawrenc@astate.edu Facebook http://www.facebook.com/asu.sbtdc Facebook http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Google Plus https://plus.google.com/u/0/116773498364928584762/ posts Pinterest http://pinterest.com/astatesbdc/ Oh… or call me (870) 972-3517 Connect with Us
  • 20. Stuff you will find helpful….we just couldn’t get to! Bonus Tool Information
  • 21. Monitoring Tools Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring http://addictomatic.com/ https://twitter.com/search http://www.socialmention.com/ http://www.google.com/alerts
  • 22. Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans. YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites. Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content” Tools to Create Content
  • 23. Storify.com Storify is one of the best platforms that allows users to aggregate and display photos, articles, tweets and other content from across the web. Paper.li Allows you to curate your favorite twitter, Facebook and RSS sites, writers, etc. into an online newspaper just for your readers. Tools to Curate Content
  • 24. Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners” Tools to Save Time
  • 25. Fanpagekarma.com Results for Batesville Area Chamber Agora Plus Facebook Page Barometer Batesville Area Chamber of Commerce Vs Barometer Simplymeasured http://simplymeasured.com/ Nutshell Mail https://nutshellmail.com/ Sample Tools to Analyze Your Activity