LinkedIn Basics For Business The Professional Social NetworkPresentation Herb LawrenceASU SBTDC Center Director Special Thanks to Our Sponsors
What Is LinkedIn?∗ 101.7 million Professionals in 200 Countries!∗ 38.8 million in the United States∗ Executives from all Fortune 500 Companies are members of this network.∗ Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts!∗ http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded
Social network for businesses and Professionals LinkedIn Stats 2012Of course love to connect with you on LinkedIn
First Things First – Join LinkedIn∗ http://www.linkedin.com∗ Have your recent resume ready!∗ Company Names, Dates, Education∗ Summary of Experience gained at each job or school!∗ A professional headshot, or recognizable photo! ∗ Don’t be too casual with this photo, this is a professional social network– not Facebook.
What Are My Goals?∗ Why am I here?∗ What do I want to accomplish with LinkedIn?∗ What is my “VALUE PROPOSITION?∗ How are others using LI in my Industry?∗ How much time to dedicate?∗ How does LinkedIn fit into my Overall Marketing Plan?
Profile Completeness: What You Need To Get 100%∗ Current Position∗ At Least: 2 Past Positions∗ Your Education∗ Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!)∗ Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!)∗ Your Specialties∗ At least: 3 LinkedIn Recommendations
Finding Connections∗ Search for People.∗ Import E-Mail Address Book∗ Invite people to connect with you on LinkedIn.∗ Start with your community – search for your professional circle first.∗ Introduce Yourself – send messages to members of your industry or community that you have yet to meet.
Share Your LinkedIn URL∗ Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts.∗ Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better!∗ Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember!
Your LinkedIn Toolboxhttp://www.linkedin.com/static?key=tools
Status Updates: What Should You Share?∗ Latest Projects or Events You Are Showing∗ Your latest specials, deals or news∗ Tips for your customers/support info∗ Links to your business online: ∗ Facebook Page ∗ Twitter Account NO MORE!!!!!! ∗ Website Update around 3 times a day – Morning, Afternoon, Evening*
LinkedIn Answers- Build Credibility o r e tit o mp rCY ou
How To ‘Answer’ Questions On LinkedIn∗ http://www.linkedin.com/answers∗ Login To LinkedIn∗ Look On Left Hand Side For The Word ‘Browse’ ∗ Browse the Categories ∗ Look to for your industry topic/specialty ∗ Choose a Question You Want To Answer ∗ Click The Yellow Answer Button Type your answer, spell check & provide sources!
Becoming An Expert∗ First you have to answer some questions.∗ Offer clear & concise terminology in your answers. Avoid Industry jargon.∗ Answer more than one question – be heard and have something valuable to say.∗ The more questions you answer, the more likely you will receive expertise in that field based on your solid content.∗ The person who asks the question, chooses the best answer among the many replies.
Let’s Take A Look At LinkedIn!∗ http://www.linkedin.com
How to Spread Content ∗ Video ∗ Images, pictures – ∗ Articles ∗ Infographics ∗ eBooks/White Papers ∗ Webinars ∗ Podcasts ∗ Coupons/discounts/special offersKnow how subscribers in different networks PREFER to receive your content
Company Profiles∗ Follow other Companies – local, industry, or partners.∗ Search for Jonesboro, Paragould, Memphis companies who are already set up on LinkedIn.∗ Set-Up Your Own Company Profile- (only one person needs to do this!)∗ Get your employees who are active on LinkedIn involved with the company profile!These can be a little tricky – be sure to download this PDF before you get started!PDF File To Create Company Profileshttp://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf
Setting Up Your Company Profile∗ BE SURE YOU READ THE DIRECTIONS!∗ Use your WORK email- @astate.edu∗ You do not want to attach a personal email to the Company Profile (Why? no one else in the company can list it.)∗ Shrink Your Logo – 100x60 pixels∗ Pick the BEST Company Type & be honest about the size!
Small Business Tips via LinkedInHere’s some fun & helpful LinkedIn Video Tutorials for Small Business!∗Episode 1: You and Your Company: http://youtu.be/uRGM0T43gLc∗Episode 2: You and Your Customers: http://youtu.be/inWR2J3Bzko∗Episode 3: You and Your Team: http://youtu.be/B9YpRdTVOyk∗Episode 4: You and Your Reputation: http://youtu.be/cRUtmZefW0c∗Episode 5: You and Your Funding: http://youtu.be/BIxHa7DXxr4
Don’t Forget …∗ Keywords, Keywords, Keywords! ∗ Company Specialties are really important!∗ Discuss with your owner & fellow employees what your Company Description should be!∗ No ESSAYS! Be direct, professional & simple! Its like a first impression- make it count!
Don’t Give Up!∗ Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages!∗ Seek out those who would recommend you, too!∗ Update your LinkedIn Status– share your professional news! ∗ Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger!
Tools to Save Time∗ Hootsuite.com∗ Buffer.comRead all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”
Connect with Us∗ E-mail firstname.lastname@example.org∗ Facebook http://www.facebook.com/asu.sbtdc∗ Facebook http://www.facebook.com/herb.lawrence∗ Twitter http://www.twitter.com/asbtdc_asu∗ LinkedIn http://www.linkedin.com/in/asusbtdc∗ Google Plus https://plus.google.com/u/0/116773498364928584762/ posts∗ Oh… or call me (870) 972-3517
Thanks Again -- ASBTDC Online: Facebook: http://www.facebook.com/ASU.SBTDC Twitter: http://twitter.com/asbtdc_asu Blog: http://www.asbtdc-asu.com/ Connect with Herb on LinkedIn: http://www.linkedin.com/in/asusbtdc Thanks For Coming!