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Powerpoint presented by the Arkansas State University Small Business and Technology Development Center for a Fundamentals of LinkedIn seminar presented on the ASU campus Thursday, July 25th. …

Powerpoint presented by the Arkansas State University Small Business and Technology Development Center for a Fundamentals of LinkedIn seminar presented on the ASU campus Thursday, July 25th. Presentation walked attendees through basics of Why LinkedIn is a valuable network for business professionals, how to set up profiles including discussions on endorsements, company pages, making connections, groups and more.

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  • The Arkansas SBTDC is open Monday-Friday, 8:00 a.m. – 5:00 p.m. SBTDC services are free, excluding a nominal charge for seminars. Training • ASBTDC training programs focus on providing current practical information on a wide variety of business topics. Seminars are taught by ASBTDC staff and volunteer speakers who are professionals in the community. Research and Information • Research Center, Lead Center in Little Rock: Library offers industry benchmarks (RMA’s Annual Statement Studies), Entrepreneur Start-up Guides, business planning software and trade periodicals and SIC industry files. • Sub-centers have similar resources & have access to the Lead’s Center research and information services. • ASBTDC Web site: BizFact documents (over 230), Internet links and FAQ Consulting • One-to-one management consulting services emphasize educating the client while working together in finding practical solutions to their business problems. • Consultants review business plans for new ventures, prepare loan requests and offer advice on operating challenges for existing businesses. Consultant meetings are by appointment only.


  • 1. LinkedIn Basics For Business The Professional Social Network Presentation Herb Lawrence ASU SBTDC Center Director Special Thanks to Our Sponsors
  • 2.  Training ◦ Classes for new ventures and existing businesses ◦ Special conferences  Research ◦ Sample business plans/Industry start-up guides  Consulting ◦ One-on-one advisory services  Web Site: http://www.astate.edu/a/sbtdc © ASBTDC 2012 All Rights Reserved
  • 3. ∗ 220 million Professionals in 200 Countries! ∗ 3 million Company Pages ∗ Executives from all Fortune 500 Companies are members of this network. ∗ Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts! ∗ http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded What Is LinkedIn?
  • 4. Social network for businesses and Professionals LinkedIn Stats 2012 Of course love to connect with you on LinkedIn
  • 5. Why Online?
  • 6. ∗ http://www.linkedin.com ∗ Have your recent resume ready! ∗ Company Names, Dates, Education ∗ Summary of Experience gained at each job or school! ∗ A professional headshot, or recognizable photo! ∗ Don’t be too casual with this photo, this is a professional social network– not Facebook. First Things First – Join LinkedIn
  • 7. ∗ Why am I here? ∗ What do I want to accomplish with LinkedIn? ∗ What is my “VALUE PROPOSITION? ∗ How are others using LI in my Industry? ∗ How much time to dedicate? ∗ How does LinkedIn fit into my Overall Marketing Plan? What Are My Goals?
  • 8. ∗ Current Position ∗ At Least: 2 Past Positions ∗ Your Education ∗ Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!) ∗ Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!) ∗ Your Specialties - Helps for Endorsements! ∗ At least: 3 LinkedIn Recommendations Profile Completeness: What You Need To Get 100%
  • 9. Connections Are Exponential!
  • 10. ∗ Search for People. ∗ Import E-Mail Address Book ∗ Invite people to connect with you on LinkedIn. ∗ Start with your community – search for your professional circle first. ∗ Introduce Yourself – send messages to members of your industry or community that you have yet to meet. Finding Connections
  • 11. ∗ Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts. ∗ Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better! ∗ Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember! Share Your LinkedIn URL
  • 12. Your LinkedIn Toolbox http://www.linkedin.com/static?key=tools
  • 13. LinkedIn for Outlook
  • 14. LinkedIn Toolbar – Internet Explorer & Firefox
  • 15. LinkedIn Mobile
  • 16. Share On LinkedIn Button
  • 17. ∗ Latest Projects or Events You Are Showing ∗ Your latest specials, deals or news ∗ Tips for your customers/support info ∗ Links to your business online: ∗ Facebook Page ∗ Twitter Account ∗ Website Update around 3 times a day – Morning, Afternoon, Evening* Status Updates: What Should You Share?
  • 18. ∗ http://www.linkedin.com Let’s Take A Look At LinkedIn!
  • 19. ∗ Educates ∗ Informs ∗ Entertains ∗ Provides Value ∗ Builds Trust ∗ Creates Relationships…then ∗ SELLS…… What is Good Content
  • 20. Why Good Content Matters
  • 21. ∗ Video ∗ Images, pictures – ∗ Articles ∗ Infographics ∗ eBooks/White Papers ∗ Webinars ∗ Podcasts ∗ Coupons/discounts/special offers How to Spread Content Know how subscribers in different networks PREFER to receive your content
  • 22. ∗ Follow other Companies – local, industry, or partners. ∗ Search for Jonesboro, Paragould, Memphis companies who are already set up on LinkedIn. ∗ Set-Up Your Own Company Profile- (only one person needs to do this!) ∗ Get your employees who are active on LinkedIn involved with the company profile! http://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf Company Profiles
  • 23. ∗ BE SURE YOU READ THE DIRECTIONS! ∗ Use your WORK email- @astate.edu ∗ You do not want to attach a personal email to the Company Profile (Why? no one else in the company can list it.) ∗ Shrink Your Logo – 100x60 pixels ∗ Pick the BEST Company Type & be honest about the size! Setting Up Your Company Profile
  • 24. ∗ Keywords, Keywords, Keywords! ∗ Company Specialties are really important! ∗ Discuss with your owner & fellow employees what your Company Description should be! ∗ No ESSAYS! Be direct, professional & simple! Its like a first impression- make it count! Don’t Forget …
  • 25. ∗ Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages! ∗ Seek out those who would recommend you, too! ∗ Update your LinkedIn Status– share your professional news! ∗ Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger! Don’t Give Up!
  • 26. ∗ Hootsuite.com ∗ Buffer.com Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners” Tools to Save Time
  • 27. ∗ E-mail hlawrenc@astate.edu ∗ Facebook http://www.facebook.com/asu.sbtdc ∗ Facebook http://www.facebook.com/herb.lawrence ∗ Twitter http://www.twitter.com/asbtdc_asu ∗ LinkedIn http://www.linkedin.com/in/asusbtdc ∗ Google Plus https://plus.google.com/u/0/116773498364928584762/ posts ∗ Oh… or call me (870) 972-3517 Connect with Us