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Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
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Journalism Class

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Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

Published in: Education, Business, Technology
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Transcript

  • 1. The New Marketing Imperative
    By Herb Lawrence, Center Director
    ASU Small Business and Technology Development Center
    http://www.slideshare.net/hlawrenc/journalism-class
    http://www.slideshare.net/hlawrenc/journalism-class
  • 2. Why the Imperative?
    50% of World Population Under 30
    46% of US population under 34 by 2015
    45% of Arkansas population under 34 by 2015
    3 out of 4 Americans have Internet
    107 TRILLION emails sent 2010
    Each Day 2 BILLION videos watched on YouTube
    AVERAGE internet user 186 videos a month
  • 3. Current Statistics
    3 out of 4 use Social networks
    regularly
    Social media overtaken e-mail
    as #1 activity on the web
    17% of all web usage
    200 million blogs
    900,000 blog posts daily
    34% of opinions about companies, brands and products
    93% of social media users believe companies should have presence on social media
  • 4. 25 BILLION Tweets sent 2010 on Twitter
    88.8 MILLION .coms registered in 2010
    255 MILLION WEBSITES as of Dec 2010
    FACEBOOK TO HIT 650 MILLION USERS
    1 IN 13 people worldwide ½ check in daily
    48% 18-34 year olds check Facebook when they wake up
    28% check Facebook on smart phone before getting out of BED!
  • 5. 35+ Age Group is over 30% all Facebook
    3 out of 4 Americans on Facebook
    48% of Under 30 said they find out about the news through Facebook
    Twitter has 75.6 MILLION users in US
    LinkedIn Connects Business Professionals
    50.8 MILLION worldwide
    22.8 MILLION in US
  • 6. Getting our HEADS Around Internet Marketing
  • 7. The Elephant
    Cash Register
    Web Site
    Outbound Marketing
    Inbound Marketing
    Print Advertising
    Mail Marketing
    Trade Shows
    E-Mail Marketing
    Radio/Cable/ TV
    Blogs
    SEO
    SMO
    Permission E-Mail
    Local Search
  • 8. Fundamentals of Effective Marketing Have NOT Changed
    Market Segmentation
    Target Markets
    Information Channels
    Target Needs/Wants
    Crafting Compelling Msg
    Analyzing Results
    Time Management
  • 9. NEW CONSUMER INTERNET USERS
    http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  • 10. Where they Get News/Information
  • 11. Customer Involvement has changed
    Population of Users
    Potential Customers NOW Find You (maybe)
    Target Group(s)
    Customers now begin search for information on line Includes B2B
    Review Websites
    Read Blogs
    Read Comments
    Poll Friends on line
    Conduct LOCAL Search
    CHANGE: Customers have made critical decisions BEFORE they actually contact you
    http://www.google.com/
  • 12. Facebook
    Twitter
    LinkedIn
    Slideshare
    Flickr
    Photobucket
    Friendfeed
    Digg
    Google Buzz
  • 13.
  • 14.
  • 15. How You Can Learn More
    Facebook ABCs for Business
    March 10, 6-9 pm ASU Tech Center in Jonesboro
    March 15, 1-4 pm & 6-9 pm Batesville Chamber
    Search Engine Optimization Seminar
    March 22, 1-4 pm Mountain Home
    For More Information or to Register:
    http://ualr.edu/training/jonesboro.asp
  • 16. Connect with Herb
    Blog: http://www.asbtdc-asu.com
    Facebook Page http://www.facebook.com/asu.sbtdc
    Facebook Profile http://www.facebook.com/herb.lawrence
    Twitter http://www.twitter.com/asbtdc_asu
    LinkedIn http://www.linkedin.com/in/asusbtdc
    E-mail hlawrenc@astate.edu

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