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Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
Journalism Class
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Journalism Class

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Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

Published in: Education, Business, Technology
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  • 1. The New Marketing Imperative<br />By Herb Lawrence, Center Director<br />ASU Small Business and Technology Development Center<br />http://www.slideshare.net/hlawrenc/journalism-class<br />http://www.slideshare.net/hlawrenc/journalism-class<br />
  • 2. Why the Imperative?<br />50% of World Population Under 30<br />46% of US population under 34 by 2015<br />45% of Arkansas population under 34 by 2015<br />3 out of 4 Americans have Internet<br />107 TRILLION emails sent 2010<br />Each Day 2 BILLION videos watched on YouTube<br />AVERAGE internet user 186 videos a month<br />
  • 3. Current Statistics<br />3 out of 4 use Social networks <br />regularly<br />Social media overtaken e-mail <br />as #1 activity on the web<br />17% of all web usage<br />200 million blogs<br />900,000 blog posts daily<br />34% of opinions about companies, brands and products<br />93% of social media users believe companies should have presence on social media<br />
  • 4. 25 BILLION Tweets sent 2010 on Twitter<br />88.8 MILLION .coms registered in 2010<br />255 MILLION WEBSITES as of Dec 2010<br />FACEBOOK TO HIT 650 MILLION USERS<br />1 IN 13 people worldwide ½ check in daily<br />48% 18-34 year olds check Facebook when they wake up<br />28% check Facebook on smart phone before getting out of BED!<br />
  • 5. 35+ Age Group is over 30% all Facebook<br />3 out of 4 Americans on Facebook<br />48% of Under 30 said they find out about the news through Facebook<br />Twitter has 75.6 MILLION users in US<br />LinkedIn Connects Business Professionals <br />50.8 MILLION worldwide<br />22.8 MILLION in US<br />
  • 6. Getting our HEADS Around Internet Marketing<br />
  • 7. The Elephant<br />Cash Register<br />Web Site<br />Outbound Marketing<br />Inbound Marketing<br />Print Advertising<br />Mail Marketing<br />Trade Shows<br />E-Mail Marketing<br />Radio/Cable/ TV<br />Blogs<br />SEO<br />SMO<br />Permission E-Mail<br />Local Search<br />
  • 8. Fundamentals of Effective Marketing Have NOT Changed<br />Market Segmentation<br />Target Markets<br />Information Channels<br />Target Needs/Wants<br />Crafting Compelling Msg<br />Analyzing Results<br />Time Management<br />
  • 9. NEW CONSUMER INTERNET USERS<br />http://www.pewinternet.org/Trend-Data/Whos-Online.aspx<br />
  • 10. Where they Get News/Information<br />
  • 11. Customer Involvement has changed<br />Population of Users<br />Potential Customers NOW Find You (maybe)<br />Target Group(s)<br />Customers now begin search for information on line Includes B2B<br />Review Websites<br />Read Blogs<br />Read Comments<br />Poll Friends on line<br />Conduct LOCAL Search<br />CHANGE: Customers have made critical decisions BEFORE they actually contact you<br />http://www.google.com/<br />
  • 12. Facebook<br />Twitter<br />LinkedIn<br />Slideshare<br />Flickr<br />Photobucket<br />Friendfeed<br />Digg<br />Google Buzz<br />
  • 13.
  • 14.
  • 15. How You Can Learn More<br />Facebook ABCs for Business <br />March 10, 6-9 pm ASU Tech Center in Jonesboro<br />March 15, 1-4 pm & 6-9 pm Batesville Chamber<br />Search Engine Optimization Seminar<br />March 22, 1-4 pm Mountain Home<br />For More Information or to Register:<br />http://ualr.edu/training/jonesboro.asp<br />
  • 16. Connect with Herb<br />Blog: http://www.asbtdc-asu.com<br />Facebook Page http://www.facebook.com/asu.sbtdc<br />Facebook Profile http://www.facebook.com/herb.lawrence<br />Twitter http://www.twitter.com/asbtdc_asu<br />LinkedIn http://www.linkedin.com/in/asusbtdc<br />E-mail hlawrenc@astate.edu<br />

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