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Journalism Class
 

Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

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    Journalism Class Journalism Class Presentation Transcript

    • The New Marketing Imperative
      By Herb Lawrence, Center Director
      ASU Small Business and Technology Development Center
      http://www.slideshare.net/hlawrenc/journalism-class
      http://www.slideshare.net/hlawrenc/journalism-class
    • Why the Imperative?
      50% of World Population Under 30
      46% of US population under 34 by 2015
      45% of Arkansas population under 34 by 2015
      3 out of 4 Americans have Internet
      107 TRILLION emails sent 2010
      Each Day 2 BILLION videos watched on YouTube
      AVERAGE internet user 186 videos a month
    • Current Statistics
      3 out of 4 use Social networks
      regularly
      Social media overtaken e-mail
      as #1 activity on the web
      17% of all web usage
      200 million blogs
      900,000 blog posts daily
      34% of opinions about companies, brands and products
      93% of social media users believe companies should have presence on social media
    • 25 BILLION Tweets sent 2010 on Twitter
      88.8 MILLION .coms registered in 2010
      255 MILLION WEBSITES as of Dec 2010
      FACEBOOK TO HIT 650 MILLION USERS
      1 IN 13 people worldwide ½ check in daily
      48% 18-34 year olds check Facebook when they wake up
      28% check Facebook on smart phone before getting out of BED!
    • 35+ Age Group is over 30% all Facebook
      3 out of 4 Americans on Facebook
      48% of Under 30 said they find out about the news through Facebook
      Twitter has 75.6 MILLION users in US
      LinkedIn Connects Business Professionals
      50.8 MILLION worldwide
      22.8 MILLION in US
    • Getting our HEADS Around Internet Marketing
    • The Elephant
      Cash Register
      Web Site
      Outbound Marketing
      Inbound Marketing
      Print Advertising
      Mail Marketing
      Trade Shows
      E-Mail Marketing
      Radio/Cable/ TV
      Blogs
      SEO
      SMO
      Permission E-Mail
      Local Search
    • Fundamentals of Effective Marketing Have NOT Changed
      Market Segmentation
      Target Markets
      Information Channels
      Target Needs/Wants
      Crafting Compelling Msg
      Analyzing Results
      Time Management
    • NEW CONSUMER INTERNET USERS
      http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
    • Where they Get News/Information
    • Customer Involvement has changed
      Population of Users
      Potential Customers NOW Find You (maybe)
      Target Group(s)
      Customers now begin search for information on line Includes B2B
      Review Websites
      Read Blogs
      Read Comments
      Poll Friends on line
      Conduct LOCAL Search
      CHANGE: Customers have made critical decisions BEFORE they actually contact you
      http://www.google.com/
    • Facebook
      Twitter
      LinkedIn
      Slideshare
      Flickr
      Photobucket
      Friendfeed
      Digg
      Google Buzz
    • How You Can Learn More
      Facebook ABCs for Business
      March 10, 6-9 pm ASU Tech Center in Jonesboro
      March 15, 1-4 pm & 6-9 pm Batesville Chamber
      Search Engine Optimization Seminar
      March 22, 1-4 pm Mountain Home
      For More Information or to Register:
      http://ualr.edu/training/jonesboro.asp
    • Connect with Herb
      Blog: http://www.asbtdc-asu.com
      Facebook Page http://www.facebook.com/asu.sbtdc
      Facebook Profile http://www.facebook.com/herb.lawrence
      Twitter http://www.twitter.com/asbtdc_asu
      LinkedIn http://www.linkedin.com/in/asusbtdc
      E-mail hlawrenc@astate.edu