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6 Steps to Social Media Marketing SUCCESS!<br />By Herb Lawrence, ASU Small Business and Technology Development Center Dir...
Marketing Fundamentals Haven’t changed<br />Effective Marketing<br />Segmenting your Market<br />Developing Target Groups<...
The “On-Line” Elephant<br />Web Site<br />SEO<br />Permission E-Mail<br />Social Media<br />Local Listings<br />Blogging<b...
Where they Get News/Information<br />
Customer NOW Find You (Maybe)<br />New Consumers<br />Begin Search on-Line<br />Includes B2B<br />Review Websites<br />Rea...
The Challenge<br />
Step 6 – Measure ROI <br />QUALITATIVE	<br />QUANTITATIVE<br />Involved in Industry Conversations<br />How Customers Perce...
Tips to get started <br />Platforms you can ACTIVELY Maintain<br />What outsourcing is needed?<br />Design, Development, c...
Find Synergy<br />
Thank You! Oh or call me: 870-972-3517<br />Let’s Connect On-Line<br />E-mail  hlawrenc@astate.edu<br />Website: http://ww...
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Intro to Social media additional pages

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For all my friends who came to the Batesville Intro to Social media marketing workshop last week and wanted the additional powerpoint pages that were not included in your printed handout. Thanks again

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Transcript of "Intro to Social media additional pages"

  1. 1. 6 Steps to Social Media Marketing SUCCESS!<br />By Herb Lawrence, ASU Small Business and Technology Development Center Director<br />
  2. 2. Marketing Fundamentals Haven’t changed<br />Effective Marketing<br />Segmenting your Market<br />Developing Target Groups<br />Information Channels<br />Target Needs/Wants<br />Craft Compelling Message<br />Analyze Results<br />Time Management<br />
  3. 3. The “On-Line” Elephant<br />Web Site<br />SEO<br />Permission E-Mail<br />Social Media<br />Local Listings<br />Blogging<br />Traditional Media<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Bookmarking<br />SlideShare<br />Flickr<br />Photobucket<br />Tumblr<br />Google Maps<br />Yelp<br />Jonesboro.com<br />FourSquare<br />Gowalla<br />
  4. 4. Where they Get News/Information<br />
  5. 5. Customer NOW Find You (Maybe)<br />New Consumers<br />Begin Search on-Line<br />Includes B2B<br />Review Websites<br />Read Blogs on Subject<br />Read Comments <br />Poll Friends on-line<br />Conduct Local Search<br />ALL BEFORE YOU EVEN KNOW THEY ARE THERE!<br />Customer Involvement Changed<br />
  6. 6. The Challenge<br />
  7. 7. Step 6 – Measure ROI <br />QUALITATIVE <br />QUANTITATIVE<br />Involved in Industry Conversations<br />How Customers Perceive us versus competition<br />Did we build KEY relationships<br />Moving from MONOLOGUE to DIALOGUE?<br />Website Analytics<br />Social Mentions<br />SEO Ranking<br />Link Clicks<br />Newsletter/E-mail Subscribers added<br />
  8. 8. Tips to get started <br />Platforms you can ACTIVELY Maintain<br />What outsourcing is needed?<br />Design, Development, content<br />Brand Monitoring, <br />Plan your Content FLOW<br />Find Tools to AUTOMATE <br />Ping.fm<br />HooutSuite<br />Tweetdeck<br />
  9. 9. Find Synergy<br />
  10. 10. Thank You! Oh or call me: 870-972-3517<br />Let’s Connect On-Line<br />E-mail hlawrenc@astate.edu<br />Website: http://www2.astate.edu/a/business/sbtdc/<br />ASU Small Biz Blog http://www.asbtdc-asu.com<br />Facebook Page: http://www.facebook.com/asu.sbtdc<br />Facebook Profile: http://www.facebook.com/herb.lawrence<br />Twitter: http://www.twitter.com/asbtdc_asu<br />LinkedIn: http://www.LinkedIn.com/a/asusbtdc<br />
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