How to Get Listed Locally

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Powerpoint presentation in Mountain Home, Ar for Baxter County area small businesses to learn how to claim and optimize search for their local businesses. Conducted by the Arkansas State University Small Business and Technology Development Center sponsored by the Mountain Home Area Chamber of Commerce and Baxter County Library.
The class discussion included what is local search and why it matters, how to optimize local businesses for local search, discussions on citations and reviews

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  • Versus Radio and Television that took decades to reach 50 million users
  • Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy
  • Offering links to resources…because the authors will return the favor
  • How to Get Listed Locally

    1. 1. GET LISTED LOCALLY Optimizing Local Search for Local Business Success By Herb Lawrence, ASU Small Business and Technology Development Center Director
    2. 2. • Training • Consulting • Financial Analysis • Market Research • Loan Package Development • Search Engine Optimization The ASU SBTDC © ASBTDC 2011 All Rights Reserved
    3. 3. • Attendee Record • Copy of Presentation • Handouts • Evaluation Form • REQUEST FOR COUNSELING FORM In Your Packets © ASBTDC 2011 All Rights Reserved
    4. 4. What is LOCAL Search & Why Does it Matter? Getting On Local Search Sites Citations and Directories Reviews What We Will Cover
    5. 5. Why Local Search 10 BILLION Unique Searches Each Month in the U.S. 20% Desktop queries LOCAL INTENT Means: over 2 BILLION unique local searches per month 50% + of MOBILE Queries LOCAL INTENT Yahoo 100 MILLION Unique visitors per month with Local Search
    6. 6. Why You CARE About Local
    7. 7. Local customers using Internet to find local businesses Online search for local business up 58% Local Search Marketing Highly Targeted Highest Conversion Level of all local advertising channels Mobile Internet Usage Growth Only 10% businesses claimed Google Places Best Local SEO Opportunities FREE 70% Local consumers TRUST online Business Reviews Why Local Matters in 2013
    8. 8. It’s All about search
    9. 9. LOCAL BUSINESS SEARCH
    10. 10. Register Business with Major Search Engines Google, Bing, Yahoo Claim Business Listings of major local search portals Yellow Pages, YP.Com, Urban Spoon, Trip Advisors, CitySearch, Yelp, etc. Get Listed on Key Local Sites Includes local media, Chambers, Local Business and Professional Associations, etc. Perform Competitive Research Get Reviews and Respond Citations Check List Summary
    11. 11. What The Searcher Sees Search: Insurance Jonesboro, AR
    12. 12. What The Searcher Sees https://www.google.com/#fp=13d6aa3a7d487f41&q=att orneys+Mountain+Home,+Arkansas
    13. 13. What The Searcher Sees https://www.google.com/#fp=13d6aa3a7d487f41&q=res taurants+Mountain+Home%2C+AR
    14. 14. The “7 Pack”
    15. 15. David Mihm Local Search Ranking Factors
    16. 16. How Do You Improve Ranking? http://moz.com/local-search-ranking-factors
    17. 17. What to Avoid http://moz.com/local-search-ranking-factors
    18. 18. START BY CLAIMING https://getlisted.org/
    19. 19. OUR LOCAL BUSINESS
    20. 20. Use REAL Business Name – Consistently Ensure Business Info 100% Accurate Choose RIGHT CATEGORIES Punchy/Compelling Business Description Include ALL Photos/Videos Allowed Maximize ALL EXTRA Details Allowed Complete Service Section Create Unique Special Offer Coupons Generate Citations Generate Customer Reviews TIPS
    21. 21. Let’s take a break!
    22. 22. GOOGLE + Local THEN
    23. 23. NOW! https://plus.google.com/116994343537370057335/about
    24. 24. BING LOCAL
    25. 25. http://www.bing.com/entities/search?q=ASU+Small+Business+and+Technology+Development+Center&filters=segment%3a%22local %22&qpvt=ASU+Small+Business+and+Technology+Development+Center&FORM=LARE
    26. 26. Bing Search
    27. 27. YAHOO
    28. 28. DO CUSTOMER READ REVIEWS?
    29. 29. IMPACT OF REVIEWS
    30. 30. REVIEWS & SELECTION
    31. 31. RECOMMENDATIONS
    32. 32. “Mentions” from other websites creates TRUST with Google 2 ways to get Citations Get listed in other Online Directories Ask Neighboring Businesses & Suppliers CITATIONS
    33. 33. http://www.tvsinternetmarketing .com/best-citation-sources/
    34. 34. Let’s Connect On-Line E-mail hlawrenc@astate.edu Website: http://www.astate.edu/a/sbtdc ASU Small Biz Blog http://www.asbtdc-asu.com Facebook Page: http://www.facebook.com/asu.sbtdc Facebook Profile: http://www.facebook.com/herb.lawrence Twitter: http://www.twitter.com/asbtdc_asu LinkedIn: http://www.LinkedIn.com/a/asusbtdc Thank You! Oh or call me: 870-972-3517
    35. 35. Google: https://plus.google.com/116994343537370057335/about?gl=us&hl=en YAHOO: http://local.yahoo.com/info-64175308-asu-small-business-and-technology- development-center-jonesboro Yellow Pages http://www.yellowpages.com/jonesboro-ar/mip/asu-small-business-and- technology-development-center-20585394 MANTA: http://www.manta.com/c/mxfxr2m/asu-small-business-and-technology-development- center YELP: http://www.yelp.com/biz/asu-small-business-and-technology-development-center- jonesboro Leave a Review?

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