Chamber
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Chamber Chamber Presentation Transcript

  • Advanced Social Media Marketing
    Jonesboro Regional Chamber Lunch n’ Learn Series
    21 July 2010
  • Getting our HEADS Around Internet Marketing
  • Fundamentals of Effective Marketing Have NOT Changed
    Effective Marketing
    Market Segmentation
    Target Markets
    Information Channels
    Target Needs/Wants
    Crafting Compelling Msg
    Analyzing Results
    Time Management
    Population of Users
    Target Group(s)
  • The Elephant
    Cash Register
    Web Site
    Outbound Marketing
    Inbound Marketing
    Print Advertising
    Mail Marketing
    Trade Shows
    E-Mail Marketing
    Radio/Cable/ TV
    Blogs
    SEO
    SMO
    Permission E-Mail
    Local Search
  • http://www.asbtdc-asu.com/
    Facebook
    Twitter
    LinkedIn
    Slideshare
    Flickr
    Photobucket
    Friendfeed
    Digg
    Google Buzz
  • Customer Involvement has changed
    Potential Customers NOW Find You (maybe)
    Population of Users
    CHANGE: Customers have made critical decisions BEFORE they actually contact you
    Customers now begin search for information on line Includes B2B
    Review Websites
    Read Blogs
    Read Comments
    Poll Friends on line
    Conduct LOCAL Search
    Target Group(s)
    http://www.google.com/
  • NEW CONSUMER INTERNET USERS
    http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  • KNOW THY KEY WORDS!!!!!
  • http://www.google.com/alerts
  • www.google.com/reader
  • http://search.twitter.com
  • www.linkedin.com/answers
  • Other Sites
    Social Mention http://www.socialmention.com
    Addict-o-Matichttp://www.addictomatic.com
    Google Insights for Search http://www.google.com/insights/search/#
  • Facebook Pages: Analysis
  • Facebook Pages: Landing TabsGrab Your Audience's Attention!
    - Static FBML - Photobucket - Basic HTML/CSS -
  • Facebook Pages: Landing Tabs
    Resources:
        -Basic HTML/CSS
    • Static FBML Fact Sheet 
    • HTML Code Chart
     
        -Photobucket
    • http://www.photobucket.com
     
        - Static FBML
    •     Official Facebook Page
    • First Impression
     
    • Visual Engagement
     
    • Promote Specials
     
    • Contests
  • Interact With Your CommunityLocal Networking Online & Offline
    Share your Twitter & Facebook links on your Business Cards! 
     
    Attend Local Networking events and ask others if they are on Facebook, Twitter or LinkedIn-- follow each other!
    • How To Make A Facebook Vanity URL
     (www.facebook.com/*YOURCOMPANY*)
      
    • Engage Your Local Community Online & Offline
     
    • Northeast Arkansas Tweet Up
  • Now That Your Brain Hurts...Go Have Some Fun!
    Presented by
    Abbi Siler
    abbi.siler@gmail.com
    http://www.local2social.com
    http://www.twitter.com/asiler112
    http://www.neatweetup.com
  • Connect with Herb
    Blog: http://www.asbtdc-asu.com
    Facebook Page http://www.facebook.com/asu.sbtdc
    Facebook Profile http://www.facebook.com/herb.lawrence
    Twitter http://www.twitter.com/asbtdc_asu
    LinkedIn http://www.linkedin.com/in/asusbtdc
    E-mail hlawrenc@astate.edu