Advanced Social Media Marketing<br />Jonesboro Regional Chamber Lunch n’ Learn Series<br />21 July 2010<br />
Getting our HEADS Around Internet Marketing<br />
Fundamentals of Effective Marketing Have NOT Changed<br />Effective Marketing<br />Market Segmentation<br />Target Markets...
The Elephant<br />Cash Register<br />Web Site<br />Outbound Marketing<br />Inbound Marketing<br />Print  Advertising<br />...
http://www.asbtdc-asu.com/<br />Facebook<br />Twitter<br />LinkedIn<br />Slideshare<br />Flickr<br />Photobucket<br />Frie...
Customer Involvement has changed<br />Potential Customers NOW Find You (maybe)<br />Population of Users<br />CHANGE:  Cust...
NEW CONSUMER INTERNET USERS<br />http://www.pewinternet.org/Trend-Data/Whos-Online.aspx<br />
KNOW THY KEY WORDS!!!!!<br />
http://www.google.com/alerts<br />
www.google.com/reader<br />
http://search.twitter.com<br />
www.linkedin.com/answers<br />
Other Sites<br />Social Mention http://www.socialmention.com<br />Addict-o-Matichttp://www.addictomatic.com<br />Google In...
Facebook Pages: Analysis<br />
Facebook Pages: Landing TabsGrab Your Audience's Attention!<br />- Static FBML - Photobucket - Basic HTML/CSS -<br />
Facebook Pages: Landing Tabs<br />Resources:<br />    -Basic HTML/CSS<br /><ul><li>Static FBML Fact Sheet 
HTML Code Chart</li></ul> <br />    -Photobucket<br /><ul><li>http://www.photobucket.com</li></ul> <br />    - Static FBML...
First Impression</li></ul> <br /><ul><li>Visual Engagement</li></ul> <br /><ul><li>Promote Specials</li></ul> <br /><ul><l...
Connect with Herb	<br />Blog: http://www.asbtdc-asu.com<br />Facebook Page http://www.facebook.com/asu.sbtdc<br />Facebook...
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Chamber

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Chamber

  1. 1. Advanced Social Media Marketing<br />Jonesboro Regional Chamber Lunch n’ Learn Series<br />21 July 2010<br />
  2. 2. Getting our HEADS Around Internet Marketing<br />
  3. 3. Fundamentals of Effective Marketing Have NOT Changed<br />Effective Marketing<br />Market Segmentation<br />Target Markets<br />Information Channels<br />Target Needs/Wants<br />Crafting Compelling Msg<br />Analyzing Results<br />Time Management<br />Population of Users<br />Target Group(s)<br />
  4. 4. The Elephant<br />Cash Register<br />Web Site<br />Outbound Marketing<br />Inbound Marketing<br />Print Advertising<br />Mail Marketing<br />Trade Shows<br />E-Mail Marketing<br />Radio/Cable/ TV<br />Blogs<br />SEO<br />SMO<br />Permission E-Mail<br />Local Search<br />
  5. 5. http://www.asbtdc-asu.com/<br />Facebook<br />Twitter<br />LinkedIn<br />Slideshare<br />Flickr<br />Photobucket<br />Friendfeed<br />Digg<br />Google Buzz<br />
  6. 6.
  7. 7. Customer Involvement has changed<br />Potential Customers NOW Find You (maybe)<br />Population of Users<br />CHANGE: Customers have made critical decisions BEFORE they actually contact you<br />Customers now begin search for information on line Includes B2B<br />Review Websites<br />Read Blogs<br />Read Comments<br />Poll Friends on line<br />Conduct LOCAL Search<br />Target Group(s)<br />http://www.google.com/<br />
  8. 8. NEW CONSUMER INTERNET USERS<br />http://www.pewinternet.org/Trend-Data/Whos-Online.aspx<br />
  9. 9.
  10. 10.
  11. 11. KNOW THY KEY WORDS!!!!!<br />
  12. 12. http://www.google.com/alerts<br />
  13. 13. www.google.com/reader<br />
  14. 14. http://search.twitter.com<br />
  15. 15.
  16. 16. www.linkedin.com/answers<br />
  17. 17. Other Sites<br />Social Mention http://www.socialmention.com<br />Addict-o-Matichttp://www.addictomatic.com<br />Google Insights for Search http://www.google.com/insights/search/#<br />
  18. 18. Facebook Pages: Analysis<br />
  19. 19. Facebook Pages: Landing TabsGrab Your Audience's Attention!<br />- Static FBML - Photobucket - Basic HTML/CSS -<br />
  20. 20. Facebook Pages: Landing Tabs<br />Resources:<br />    -Basic HTML/CSS<br /><ul><li>Static FBML Fact Sheet 
  21. 21. HTML Code Chart</li></ul> <br />    -Photobucket<br /><ul><li>http://www.photobucket.com</li></ul> <br />    - Static FBML<br /><ul><li>    Official Facebook Page
  22. 22. First Impression</li></ul> <br /><ul><li>Visual Engagement</li></ul> <br /><ul><li>Promote Specials</li></ul> <br /><ul><li>Contests </li></li></ul><li>Interact With Your CommunityLocal Networking Online & Offline<br />Share your Twitter & Facebook links on your Business Cards! <br /> <br />Attend Local Networking events and ask others if they are on Facebook, Twitter or LinkedIn-- follow each other! <br /><ul><li>How To Make A Facebook Vanity URL</li></ul> (www.facebook.com/*YOURCOMPANY*)<br />   <br /><ul><li>Engage Your Local Community Online & Offline</li></ul> <br /><ul><li>Northeast Arkansas Tweet Up </li></li></ul><li>Now That Your Brain Hurts...Go Have Some Fun!<br />Presented by<br />Abbi Siler<br />abbi.siler@gmail.com<br />http://www.local2social.com<br />http://www.twitter.com/asiler112<br />http://www.neatweetup.com<br />
  23. 23. Connect with Herb <br />Blog: http://www.asbtdc-asu.com<br />Facebook Page http://www.facebook.com/asu.sbtdc<br />Facebook Profile http://www.facebook.com/herb.lawrence<br />Twitter http://www.twitter.com/asbtdc_asu<br />LinkedIn http://www.linkedin.com/in/asusbtdc<br />E-mail hlawrenc@astate.edu<br />
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