Basics of Social Media Marketing
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share
  • 517 views

For all our fellow ASBDC friends who attended the Thursday morning workshop on Social Media for SBDCs. I shared a part of our social media marketing basics here is the entire powerpoing with links ...

For all our fellow ASBDC friends who attended the Thursday morning workshop on Social Media for SBDCs. I shared a part of our social media marketing basics here is the entire powerpoing with links from the Arkansas State University SBTDC. Feedback welcome!

Statistics

Views

Total Views
517
Views on SlideShare
485
Embed Views
32

Actions

Likes
0
Downloads
12
Comments
0

2 Embeds 32

http://www.asbtdc-asu.com 31
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy

Basics of Social Media Marketing Presentation Transcript

  • 1. For our ASBDC friends in New Orleans!Social Media Marketing Basics Massing Fires
  • 2. Bring Marketing STEEL on TARGET
  • 3. What We Will CoverWhat is Social Media Marketing?How Does Social Media Fit in Your Marketing Plan?What Social Media Channels are Right for You?What Messages Do You Send?What Tools to Use?How Do You Know It Works?Where do You Go Next?
  • 4. What Is Social Media Marketing?
  • 5. What is the Challenge?
  • 6. Marketing PlanWhat is my MESSAGE? – Value PropositionWho are My CUSTOMERS?Where do they LEARN ABOUT ME?What MATTERS to my Customers?What is my SALES FUNNEL?
  • 7. Feeding the Cash RegisterEmail BLOGLocal Search Off-Line Web Site
  • 8. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can indexWhere we create content to FEED our Blog Create Content in a Form Customers Want
  • 9. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can index Create Content inWhere we create content to FEED our Blog a Form Customers Want
  • 10. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can index Create Content inWhere we create content to FEED our Blog a Form Customers Want
  • 11. How To Find the Right Sites
  • 12. Exactly Who Uses Social Networks? Are they my Potential Customers? Get detailed user data for 2012 at the ASU SBTDC Pinterest Site at our Social Network Stats 2012! http://pinterest.com/astatesbdc/
  • 13. Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!
  • 14. See what the “Tweeple” look like: At Twitter 2012 InfographicConnect with the ASU SBTDC on Twitter!
  • 15. Google + Offers Insight into users at Google Plus Stats 2012You can connect with us on Google Plus as well
  • 16. Pinterest 2012 Stats and Figures…Plus How to Leverage PinterestWe love to Pin Interesting information at the ASU SBTDC Boards
  • 17. Social network for businesses and Professionals LinkedIn Stats 2012Of course love to connect with you on LinkedIn
  • 18. AND… A WHOLE LOT MORE! How do you get found in a universe with: 500 MILLION websites? 150 MILLION Blogs Over 200 BILLION Internet Display Banner Ads every 90 Days?
  • 19. Monitoring Tools http://www.google.com/alertshttps://twitter.com/searchhttp://www.socialmention.com/ http://addictomatic.com/ Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring
  • 20. Monitor for:Your business or organizationYour CompetitionYour product or serviceIndustry
  • 21. Monitoring will show you:Networks your customers useWhat they are interested inWhat they are saying about your competitionWhat they are saying about your productWhat they are saying about:
  • 22. Industrial EspionageFollow your competition on social media See what networks they use Evaluate how they connect Evaluate “value” they add to customers Reactions of followers, fans, subscribers, etc.STEAL What works!AVOID what isn’t working
  • 23. What is Good ContentEducatesInformsEntertainsProvides ValueBuilds TrustCreates Relationships…thenSELLS……
  • 24. Why Good Content Matters
  • 25. How to Spread Content Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offersKnow how subscribers in different networks PREFER to receive your content
  • 26. Tools to Create ContentSlideshare.com upload your PowerPoint, word documents, pdf files, brochures,even video online to share with your audienceAnimoto.com Video creation and sharing tool that allows you to upload imagesand short video clips, add text, then mix with a great music library to share with yourfans.Storify.com Online curation site bring information from Google, Facebook, Twitter,YouTube, Instagram and more. Perfect for quick creation of information in appealing format.YouTube – Fits as both a support tool and as its own social network. Shoot videofrom anywhere, upload to YouTube and share on your sites.Get more information about Slideshare, Animoto and YouTube atour Storify article “Tools to Create GREAT Content”
  • 27. Tools to Save Time Hootsuite.com Buffer.com Tweetdeck.com Facebook Page SchedulerRead all about these and other scheduling tools at ourStorify article “Scheduling Tools for Beginners”
  • 28. What is Next?First Things First: Website If a Local Business – Claim Local Listings Leverage E-Mail to connect with customersDevelop a Buyer Persona to target best customer Determine what is important to that segmentSet Up Monitoring PlatformsDetermine the RIGHT social networksDetermine the RIGHT type of ContentStart Delivering Good Content they VALUEFind tools to make your Online Marketing Easier
  • 29. How is Social Media Used?• Customer Service• Product/service feedback• Industry networking• Promotions/Contests• News, company updates• Internal Collaboration
  • 30. Creating a Social Media PlanSTEPS Pre-planning Listen to the conversations Create TARGET profile Set Specific Goals Join Conversation Measure Return
  • 31. Step 1 PreplanningWhat are your CURRENT Channels? E-Mail? Direct Mail Newsletter Websites s
  • 32. Step 2 Listen to the Conversation Secure your brand on social platforms Blogs, twitter, Facebook, LinkedIn Usernames unique Try to be consistent Set up monitoring platforms Google Alerts SocialMention.com Technorati Twitter Search
  • 33. Step 2 Listen to the ConversationKEYWORD categories to identify: Key industry influencers Competitors Industry news sources Blog Comments
  • 34. Step 3 Create Target ProfileFind KEY attributes by ListeningChart out their presence in socialmediaMarket Segmentation Demographic Geographic Psychographic BehavioristicContinue to gather customerinformation along the way
  • 35. Step 4 Set Specific GoalsBrand Awareness/AdvocacyIncrease Traffic/Opt-InsBusiness PartnershipsSearch Engine ResultsGenerate LeadsReduce CRM CostsIncrease Revenues
  • 36. Step 5 – Join the Conversation Establish an Editorial Calendar Choose schedule for days you will post Keeps on Track & Organize Content Consistency Helps when you need Content Ideas
  • 37. Step 6 – Measure ROIWHAT IS ROI? Non-Financial: Visitors WOM Page Views Fans & Followers FINANCIAL Sales Revenue Transactions Coupons
  • 38. FINALLY Take advantage of training available in your area on marketing, Online marketing, social media marketing and stay up dated. Meet with our consultants for assistance in developing the RIGHT social media marketing plan Stay informed HAVE FUN! Download this PowerPoint for links at:http://www.asbtdc-asu.com
  • 39. Connect with UsE-mail hlawrenc@astate.eduFacebook http://www.facebook.com/asu.sbtdcFacebook http://www.facebook.com/herb.lawrenceTwitter http://www.twitter.com/asbtdc_asuLinkedIn http://www.linkedin.com/in/asusbtdcPinterest http://pinterest.com/astatesbdc/Google Plushttps://plus.google.com/u/0/116773498364928584762/postsOh… or call me (870) 972-3517