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Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September …

Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th

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Transcript

  • 1. Advanced Facebook Taking a closer look at Facebook for Business Abbi Siler [email_address]
  • 2. Facebook Terminology
    • Profiles vs. Pages
    • Profiles are for people.
    • Pages are for business.
    • Friends vs. Fans
    • Friends are for profiles.
    • Fans are for pages.
    • Wall, Info, News Feed, Insights,
    • Places, & Tags.
    ?
  • 3. Facebook Details
    • 150,561,820 users in the US.
    • 1,320,980 users in the state of Arkansas.
    • 108,200 users within 50 miles of Jonesboro.
    • A simple Facebook Icon alerts visitors to your website of your presence on Facebook.
    • Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link.
    • Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information.
    • Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!)
    • *Data reflected as of 6/14/2011.
  • 4. First WHY Are you on Facebook?
    • SHOOT…AIM…READY!
    • WHAT IS YOUR PURPOSE?
      • Generate Sales?
      • Generate Leads?
      • Generate Support?
    • WHO IS YOUR TARGET MARKET?
  • 5. Herb’s Rule of Marketing Online
    • Everyone has IADD
    • Everyone is Lazy
      • 90% Video over Text
      • 90% Fans never come back to Your Page
      • Keep it short and Sweet
      • Title MUST Grab Attention
    • NEVER, EVER FORGET: WIIFM!
      • FEAR
      • GREED
  • 6. WHY YOU FAN A PAGE
    • Exact Target www.exacttarget.com
      • 40% To Receive Discounts/Promotions
      • 39% Show Support for the Company
      • 36% To get FREEBIEs
      • -33% Updates on Products/Services
      • 29% Fun or Entertainment
      • 25% Exclusive Content
  • 7. Facebook Pages: Analysis
  • 8. Facebook Pages: Insights
    •  
      •   Log-in to your Facebook Account.
    •  
      • Go to your business page.
      • Select Edit Page or View Insights on right side of page.
    •  
    •  
  • 9. Facebook Pages: Insights
    • Don't just glance at this data- take a closer look & APPLY!
    • What's Your Demographic?
    • Who's interacting on your page? Males? Females? Both?
    • How old are they?
    • Where are they from?
    • Wh
    • These questions will help you understand how to address your fans/likers. Understanding your demographic helps you decide
    • what content to share.
    • Who's "Liking" Your Page?
    • The demographic of your fans may be different than those who actually interact.
    •  
    • This will help you deliver relevant info from your business.
  • 10. Why Insights Matter Making effective decisions based on your page's data.
  • 11. Facebook Pages: Insights
      • What is Post Quality?
          • How engaging your posts are during a set period of time. Post informational, educational & interactive content.
      • Engage Your Followers:
          • Use several different forms of media to engage your fans/likers. Anytime you create a video/radio commercial share it on your page!
          • What is Media Consumption?
          • When you post a video, audio clip, or photo album on your page Facebook monitors how many times people click, view and share this content on Facebook.
  • 12. Facebook Pages: Landing Tabs
    • - Static FBML - Photobucket - Basic HTML/CSS -
  • 13. Facebook Pages: Landing Tabs
      • First Impression
    •  
      • Visual Engagement
    •  
      • Promote Specials
    •  
      • Contests
      • New Products
    • Resources:
    •      -Basic HTML/CSS
      • Static FBML Fact Sheet  
      • HTML Code Chart
    •  
    •     -Photobucket
    •  
    •     - Static FBML
  • 14. Landing Pages Options
    • Pagemodo – Free Templates
      • http://legacy.pagemodo.com/
    • IWIPA – Free Templates
      • http://www.iwipa.com
    • Wildfire – No longer free but reasonable
      • http://help.wildfireapp.com/home
  • 15. Facebook Vanity URL
    • http://www.facebook.com/username
    Short, Simple & Easy to Remember
  • 16. Facebook Decal For Your Store Front! http://blog.blueskyfactory.com/facebook/make-your-own-facebook-sign
  • 17. Let’s Take A Break! Connect with me online! [email_address] Facebook: Abbi Siler Twitter: @abbisiler
  • 18. Social Plugins: The Like Button
    • The Like Button can be added to any website, simple as 1-2-3!
    • Along with the Social API—Any website can be open with Facebook!
    • You may need a developer to assist you.
    • Benefits:
    • - Brand Awareness
    • - Content Sharing
    • - Product Reviews
    • - Specials/Offers
    • (more accessible)
    • - Personal Interaction
    • - Social Referrals
  • 19. Management Tools
    • Hootsuite http://hootsuite.com
    • Ninja Social http://bit.ly/NinjaSocial
    • HyperAlerts www.hyperalerts.no
  • 20. Facebook Community Pages
    • Community Pages are a fairly unknown feature to Pages on Facebook that helps local business users.
    • Use your keywords: If you are are talking about services or events in your community, type the name of your town & city!
    • Facebook uses keywords: Jonesboro, Arkansas and creates a central hub that collects any status, event or news article submitted on Facebook about ‘Jonesboro, Arkansas.’
    • Same goes for Business Names: You may have a Community Page created by Facebook about your company—to see search Facebook—they are also created if you list your Company as your employer in your personal profile on Facebook.
  • 21. Facebook Events
    • Promote Your BIG Event on Facebook!
    • Use your Facebook Page to create, share and invite people from your community to your event!
    • Update the fans of the page.
    INVITE CREATE SHARE
  • 22. Facebook Promotions
  • 23. Warning--Whatever You Do:   DON'T BE A SPAMMER!
    • On ANY Social Media Outlet, balance your content.
    • Think of Social Media as a conversation : listen, respond when spoken to, and share interesting details.
    • If there is someone you want to talk to online, then introduce yourself!
  • 24. Questions are important…
    • So let’s talk about some specific things you may want to ask about!
    • Feeling shy? Feel free to call me or email me!
    • 870.277.0174 or [email_address]
  • 25. Abbi Siler
    • Find Me Online:
    • @abbisiler
    • facebook.com/ pleth
    • slideshare.net/ abbisiler
    • linkedin.com/in/ abbisiler
    • www. pleth .com
    • [email_address]
    • 870.277.0174
    • QR Code Sites:
    • TrakQR http://trakqr.com/dashboard /
    • QR Stuff http://www.qrstuff.com /
  • 26. Thanks Again -- ASBTDC Online: Facebook: http://www.facebook.com/ASU.SBTDC Twitter: http://twitter.com/asbtdc_asu Blog: http://www.asbtdc-asu.com/ Connect with Herb on LinkedIn: http://www.linkedin.com/in/asusbtdc Thanks For Coming!