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Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

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5 steps chambers slideshare 5 steps chambers slideshare Presentation Transcript

  • Presented by the Arkansas Small Business and Technology Development Center 1/2010
    5 Steps to Social MEDIA for Community & Economic Developers
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 5 Steps to Internet marketing
    ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING
    “UNIVERSE”
    Determine Channels Your Customers Use
    Setting up Listening Posts to Monitor
    Determine Appropriate Channels for Your Organization
    Phase in as Appropriate for Your Organization
    Determine Appropriate Content by Channel to ENGAGE
    Set up Analytics and Feedback Mechanisms
    Develop “Management” tools to streamline and Develop Good Time Management
  • Getting our HEADS Around Internet Marketing
  • Fundamentals of Effective Marketing Have NOT Changed
    Effective Marketing
    Market Segmentation
    Target Markets
    Information Channels
    Target Needs/Wants
    Crafting Compelling Msg
    Analyzing Results
    Time Management
    Population of Users
    Target Group(s)
  • NEW CONSUMER INTERNET USERS
    http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  • Where Do I Start:Set up Listening Posts
    Search by:
    Keywords
    Brands
    Organizations
    Addictomatichttp://addictomatic.com/
    Social Mention http://www.socialmention.com/
    Google Alerts http://www.google.com/alerts
    Twitter Search http://search.twitter.com/advanced
    BlogPulsehttp://www.blogpulse.com/
    HowSociable? http://www.howsociable.com/
    Folowenhttp://folowen.com/search
  • Monitor
    Management Tool: Google Reader http://www.google.com/reader/
  • Monitor
  • Monitor
  • Monitor
  • Monitor
  • Monitor
  • Fast Facts
    Facebook http://www.checkfacebook.com
    More than 400 million users
    More than 700,000 small (local) businesses have Pages
    Fastest Growing Demographic – Women 35 to 49 (QuantCast.com)
    • Twitter http://Popacular.com/gigatweet
    • Top Twitter Users – 45 to 54 year olds (eMarketer.com)
    • Allows for real time moderation
  • Helpful Hints
    www.QuantCast.com
    Statistics regarding the digital media audience
    www.eMarketer.com
    Market research and trend analysis provider
    http://www.hubspot.com/inbound-marketing-blog/
    All things Inbound Marketing
  • What are Your Customers Looking For?
    Information on your product/service?
    A place to voice their concerns?
    http://www.youtube.com/watch?v=5YGc4zOqozo
    Knowledge about your growth and advancements ?
  • Are you local?
    Gain an initial presence on the Local Business Listings of a number of search engines with just one click!
    www.getlisted.org
    http://listings.yellowpages.com
    http://listings.local.yahoo.com/csubmit/index.php
    http://www.urbanspoon.com/c/75/Arkansas-restaurants.html
  • Social Media ROI
    http://www.youtube.com/watch?v=ypmfs3z8esI
  • Tools To Help ManageYour Social Media
    Ping.fm http://ping.fm/
    Hootsuitehttp://hootsuite.com/dashboard
    Facebook Analytics www.facebook.com/asu.sbtdc
  • Tools To Help ManageYour Social Media
    TweetDeck
    Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace
    Manage what people are saying about you through searches and alerts
    Flock powered by Mozilla
    A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management
  • Tools To Help ManageYour Social Media
    Seesmic
    Content aggregate site that allows for posting to a number of sites
    Recently acquired Ping.fm to allow access to users to over 50 social networks
    http://seesmic.com/
  • My Information
    Herb Lawrence
    hlawrenc@astate.edu
    www.Facebook.com/asu.sbtdc
    www.Twitter.com/asbtdc_asu
    www.asbtdc-asu.com