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5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
5 steps chambers slideshare
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5 steps chambers slideshare

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Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

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  • 1. Presented by the Arkansas Small Business and Technology Development Center 1/2010<br />5 Steps to Social MEDIA for Community & Economic Developers<br />
  • 2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  • 3. 5 Steps to Internet marketing<br />ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING <br />“UNIVERSE”<br />Determine Channels Your Customers Use<br />Setting up Listening Posts to Monitor<br />Determine Appropriate Channels for Your Organization<br />Phase in as Appropriate for Your Organization<br />Determine Appropriate Content by Channel to ENGAGE<br />Set up Analytics and Feedback Mechanisms<br />Develop “Management” tools to streamline and Develop Good Time Management<br />
  • 4. Getting our HEADS Around Internet Marketing<br />
  • 5.
  • 6. Fundamentals of Effective Marketing Have NOT Changed<br />Effective Marketing<br />Market Segmentation<br />Target Markets<br />Information Channels<br />Target Needs/Wants<br />Crafting Compelling Msg<br />Analyzing Results<br />Time Management<br />Population of Users<br />Target Group(s)<br />
  • 7. NEW CONSUMER INTERNET USERS<br />http://www.pewinternet.org/Trend-Data/Whos-Online.aspx<br />
  • 8. Where Do I Start:Set up Listening Posts<br />Search by:<br />Keywords<br />Brands<br />Organizations<br />Addictomatichttp://addictomatic.com/<br />Social Mention http://www.socialmention.com/<br />Google Alerts http://www.google.com/alerts<br />Twitter Search http://search.twitter.com/advanced<br />BlogPulsehttp://www.blogpulse.com/<br />HowSociable? http://www.howsociable.com/<br />Folowenhttp://folowen.com/search<br />
  • 9. Monitor<br />Management Tool: Google Reader http://www.google.com/reader/<br />
  • 10. Monitor<br />
  • 11. Monitor<br />
  • 12. Monitor<br />
  • 13. Monitor<br />
  • 14. Monitor<br />
  • 15. Fast Facts<br />Facebook http://www.checkfacebook.com<br />More than 400 million users<br />More than 700,000 small (local) businesses have Pages<br />Fastest Growing Demographic – Women 35 to 49 (QuantCast.com)<br /><ul><li>Twitter http://Popacular.com/gigatweet
  • 16. Top Twitter Users – 45 to 54 year olds (eMarketer.com)
  • 17. Allows for real time moderation</li></li></ul><li>Helpful Hints<br />www.QuantCast.com<br />Statistics regarding the digital media audience<br />www.eMarketer.com<br />Market research and trend analysis provider<br />http://www.hubspot.com/inbound-marketing-blog/<br />All things Inbound Marketing<br />
  • 18. What are Your Customers Looking For?<br />Information on your product/service?<br />A place to voice their concerns?<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />Knowledge about your growth and advancements ?<br />
  • 19. Are you local?<br />Gain an initial presence on the Local Business Listings of a number of search engines with just one click!<br />www.getlisted.org<br />http://listings.yellowpages.com<br />http://listings.local.yahoo.com/csubmit/index.php<br />http://www.urbanspoon.com/c/75/Arkansas-restaurants.html<br />
  • 20. Social Media ROI<br />http://www.youtube.com/watch?v=ypmfs3z8esI<br />
  • 21. Tools To Help ManageYour Social Media<br />Ping.fm http://ping.fm/<br />Hootsuitehttp://hootsuite.com/dashboard<br />Facebook Analytics www.facebook.com/asu.sbtdc<br />
  • 22. Tools To Help ManageYour Social Media <br />TweetDeck<br />Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace<br />Manage what people are saying about you through searches and alerts<br />Flock powered by Mozilla<br />A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management<br />
  • 23. Tools To Help ManageYour Social Media<br />Seesmic<br />Content aggregate site that allows for posting to a number of sites<br />Recently acquired Ping.fm to allow access to users to over 50 social networks<br />http://seesmic.com/<br />
  • 24. My Information<br />Herb Lawrence<br />hlawrenc@astate.edu<br />www.Facebook.com/asu.sbtdc<br />www.Twitter.com/asbtdc_asu<br />www.asbtdc-asu.com<br />

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