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5 steps chambers slideshare
 
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Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

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    5 steps chambers slideshare 5 steps chambers slideshare Presentation Transcript

    • Presented by the Arkansas Small Business and Technology Development Center 1/2010
      5 Steps to Social MEDIA for Community & Economic Developers
    • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    • 5 Steps to Internet marketing
      ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING
      “UNIVERSE”
      Determine Channels Your Customers Use
      Setting up Listening Posts to Monitor
      Determine Appropriate Channels for Your Organization
      Phase in as Appropriate for Your Organization
      Determine Appropriate Content by Channel to ENGAGE
      Set up Analytics and Feedback Mechanisms
      Develop “Management” tools to streamline and Develop Good Time Management
    • Getting our HEADS Around Internet Marketing
    • Fundamentals of Effective Marketing Have NOT Changed
      Effective Marketing
      Market Segmentation
      Target Markets
      Information Channels
      Target Needs/Wants
      Crafting Compelling Msg
      Analyzing Results
      Time Management
      Population of Users
      Target Group(s)
    • NEW CONSUMER INTERNET USERS
      http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
    • Where Do I Start:Set up Listening Posts
      Search by:
      Keywords
      Brands
      Organizations
      Addictomatichttp://addictomatic.com/
      Social Mention http://www.socialmention.com/
      Google Alerts http://www.google.com/alerts
      Twitter Search http://search.twitter.com/advanced
      BlogPulsehttp://www.blogpulse.com/
      HowSociable? http://www.howsociable.com/
      Folowenhttp://folowen.com/search
    • Monitor
      Management Tool: Google Reader http://www.google.com/reader/
    • Monitor
    • Monitor
    • Monitor
    • Monitor
    • Monitor
    • Fast Facts
      Facebook http://www.checkfacebook.com
      More than 400 million users
      More than 700,000 small (local) businesses have Pages
      Fastest Growing Demographic – Women 35 to 49 (QuantCast.com)
      • Twitter http://Popacular.com/gigatweet
      • Top Twitter Users – 45 to 54 year olds (eMarketer.com)
      • Allows for real time moderation
    • Helpful Hints
      www.QuantCast.com
      Statistics regarding the digital media audience
      www.eMarketer.com
      Market research and trend analysis provider
      http://www.hubspot.com/inbound-marketing-blog/
      All things Inbound Marketing
    • What are Your Customers Looking For?
      Information on your product/service?
      A place to voice their concerns?
      http://www.youtube.com/watch?v=5YGc4zOqozo
      Knowledge about your growth and advancements ?
    • Are you local?
      Gain an initial presence on the Local Business Listings of a number of search engines with just one click!
      www.getlisted.org
      http://listings.yellowpages.com
      http://listings.local.yahoo.com/csubmit/index.php
      http://www.urbanspoon.com/c/75/Arkansas-restaurants.html
    • Social Media ROI
      http://www.youtube.com/watch?v=ypmfs3z8esI
    • Tools To Help ManageYour Social Media
      Ping.fm http://ping.fm/
      Hootsuitehttp://hootsuite.com/dashboard
      Facebook Analytics www.facebook.com/asu.sbtdc
    • Tools To Help ManageYour Social Media
      TweetDeck
      Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace
      Manage what people are saying about you through searches and alerts
      Flock powered by Mozilla
      A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management
    • Tools To Help ManageYour Social Media
      Seesmic
      Content aggregate site that allows for posting to a number of sites
      Recently acquired Ping.fm to allow access to users to over 50 social networks
      http://seesmic.com/
    • My Information
      Herb Lawrence
      hlawrenc@astate.edu
      www.Facebook.com/asu.sbtdc
      www.Twitter.com/asbtdc_asu
      www.asbtdc-asu.com