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Lean Startup Sydney Sessions 4 - Channels, Early Adopters, Persona's
 

Lean Startup Sydney Sessions 4 - Channels, Early Adopters, Persona's

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Presented to the Lean Startup Sydney Meetup on 22 July 2013 which overs a basic Lean Startup intro, going into persona's and their benefits, then looking at reason why behind your business to connect ...

Presented to the Lean Startup Sydney Meetup on 22 July 2013 which overs a basic Lean Startup intro, going into persona's and their benefits, then looking at reason why behind your business to connect with early adopters, then some basic channels to reach them. We also had a talk from Billy Tucker on the night from 57Signals.com. Cheers, Humphrey (Apologies Font conversion didn't work so well.)

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  • Geoffrey Moore, in his 1992 book Crossing the Chasm adapted and popularized the concept of the “Technology Life Cycle Adoption Curve,” whereby technology is adopted in five phases categorized by the type of buyer:Innovators –aggressively pursuenew technology, often out of pure interest in technology.Early adopters – are the first to pursue technology for its intrinsic benefits.Early majority – rely on benefits of new technology, but will wait for others to work out the kinks.Late majority – not interested in technology per se; waits for established leader to emerge, buys de facto standard.Laggards – don’t want anything to do with technology; uses technology when it’s without knowledge of its existence.
  • Passionate, early users of new technology or products who understand its value before mainstream markets. Acquiring early adopters is important to jumpstart product adoption.http://www.collegehumor.com/video/6348675/early-adapters-through-history
  • Personas are ficticious users created to represent a larger groups goals and personal chaarateristics. Help guide functinaility and design. Shows User motivation, exepcation and goals.Becomes central focus point for teams.Disagreement can be referred back to personaNormally a number of persona’s based on itnerview dataHelp focus the strategy, product and marketing oradmap. Create a habit of user empathy within the team.
  • Personas are ficticious users created to represent a larger groups goals and personal chaarateristics. Help guide functinaility and design. Shows User motivation, exepcation and goals.Becomes central focus point for teams.Disagreement can be referred back to personaNormally a number of persona’s based on itnerview dataHelp focus the strategy, product and marketing oradmap. Create a habit of user empathy within the team.
  • Personas are ficticious users created to represent a larger groups goals and personal chaarateristics. Help guide functinaility and design. Shows User motivation, exepcation and goals.Becomes central focus point for teams.Disagreement can be referred back to personaNormally a number of persona’s based on itnerview dataHelp focus the strategy, product and marketing oradmap. Create a habit of user empathy within the team.
  • Personas are ficticious users created to represent a larger groups goals and personal chaarateristics. Help guide functinaility and design. Shows User motivation, exepcation and goals.Becomes central focus point for teams.Disagreement can be referred back to personaNormally a number of persona’s based on itnerview dataHelp focus the strategy, product and marketing oradmap. Create a habit of user empathy within the team.
  • Personas are ficticious users created to represent a larger groups goals and personal chaarateristics. Help guide functinaility and design. Shows User motivation, exepcation and goals.Becomes central focus point for teams.Disagreement can be referred back to personaNormally a number of persona’s based on itnerview dataHelp focus the strategy, product and marketing oradmap. Create a habit of user empathy within the team.
  • Learning You let customer talkYou are listeningNot PitchingYou believe you know the answerYou are providing the solutionNeeding their expertiseTip: If after an interview you had to teach your cofounder everything about that person would you be able to do it?
  • Decouple Problem and Solution
  • 1st Degree Contacts (Linked, Facebook, Twitter)Ask for an introductionCreate an email template Cold Call / Search Linkedin, Twitter and GoogleTry use your Market Channels to acquire interviews

Lean Startup Sydney Sessions 4 - Channels, Early Adopters, Persona's Lean Startup Sydney Sessions 4 - Channels, Early Adopters, Persona's Presentation Transcript