Your SlideShare is downloading. ×
  • Like
ADEX - convencion organicos 12
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

ADEX - convencion organicos 12


ADEX - convencion organicos 12

ADEX - convencion organicos 12

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Mention that women want to promote healthy habit to their children. Also, mention the example that in Quebec, junk food is being eliminated from schools.
  • Also mention the fact that hemp and flax seeds are valued by customers for their high content in omega-3 fatty acids. Considered to be BETTER-FOR-YOU products. Mention two examples: Crudessence in Montreal who makes all kind of crazy meals, the example of the cheese cake with cashew milk.Also mention the example from Farhad: the veggie burger made of walnut, seeds..etc.


  • 1. Health and Wellness Trends Trends in the Canadian Market Presented by: Ali Shayesteh 19 of September 2012
  • 2. A Growing Trend • Why is health and wellness gaining so much popularity? • Canadians are aware of the importance of having a healthier lifestyle. • «Consumers are much more educated […]» • Projected sales: 200US$ billion by 2015. 2
  • 3. Targeted Groups • Women: aware of un-healthy food and high obesity rates. • Baby boomers: want to maintain their lifestyle. 3
  • 4. Key Terms • Better-for-you: Food with reduced fat, sugar or salt content. • Naturally healthy: Unprocessed or minimally processed foods. • Organic Foods: Food produced without chemical fertilizers, synthetics pesticides, hormones, irradiation and genetic engineering. 4
  • 5. Organic Food • Worldwide, the organic food market has grown to a US$27.1 billion global enterprise. • By 2015, sales of organic food and beverages industry is predicted to rise up to 33%. • In 2010, organic foods were the highest growing trend in Canada with a 5.4% growth rate. • Sales are especially important in the Canadian organic packaged food market. 5
  • 6. Organic Food • Consumers view organic products as environmentally friendly and healthy for their families. • Higher income consumers are the dominant consumer group for this trend. 6
  • 7. Nuts • People consider nuts as a healthy snack. • Nuts are a good substitute for meat. 7
  • 8. Nuts Domestic Consumption of Nuts Domestic Consumption of Peanuts 8
  • 9. Dried Fruit • The consumption of dried fruit in Canada has grown with the growth of immigration. • Fresh fruits are still preferred by Canadians. • The consumption of dried fruit should increase by 13% in the next 15 years. • Very popular when packaged. 9
  • 10. 10
  • 11. Healthy Snacks • Nuts and dried fruit are interesting because they are not only healthy, they are also tasty. • «An increasing number of consumers are purchasing high protein snacks as meal replacement.» 11
  • 12. Why are healthy snacks gaining popularity? • Snacks are considered convenient. • Diets give birth to new lifestyle. • Increasing number of customers are eating smaller meals which leads to more snacking. 12
  • 13. Grains and Seeds • The growing popularity of raw food is likely to increase the demand of pumpkin seeds, flax seeds, hemp seeds. • More restaurants are specializing in raw and veggie food commerce. 13
  • 14. Ancient Grains • Quinoa and amaranth, gluten free grains, have seen their sales rise in the last years. • These «ancient grains» are nutritious substitute for rice and pasta. • More Canadian are suffering of celiac disease. The gluten free market has grown by 28% in 2005 to 2008. 14
  • 15. Super Food • The dietary food and cosmetic industry are main target when it comes to super food. • USA will see the sales for super food increase by 21% by 2015. 15
  • 16. Super Foods • Maca finds its place as a powder and is used as a dietary supplement. • Lucuma is used in juice, dietary supplement and cosmetic. • Chia seeds oil is used for cosmetic. The grains is highly valued for its high content in omega-3. 16
  • 17. Organic chocolate • The demand of cocoa products has continuously increased by an average of 6% per year since 1997. • Cadbury launched fair-trade dairy milk bars in Canada in 2009. • Leadings retailers are launching their own organic products, often cheaper than the branded ones. 17
  • 18. Conclusion • Since 2002, Tootsi Impex has integrated a fine selection of more than 150 organic products. • In 2010, Tootsi Impex launched elan bio perfection. • Tootsi Impex is always looking for new avenues to answer the Canadians families needs. 18
  • 19. THANK YOU 19
  • 20. Resources • Agriculture and Agri-Food Canada (2011). «Health and Wellness trends in Canada and the World», [ref. August 28, 2012], < eng.htm>. • Agriculture and Agri-Food Canada. «Canadian food trend to 2020 – A long Range Consumer Outlook». [ref. August 29, 2012], < AAC/>. • International Trade Center (2012). «The North American Market for Natural Products: Prospects for Andean and African products», Geneva, 99 p. • International Cocoa Organization (2006). «A study on the market for organic cocoa», London, [ref. August 29, 2012], < cocoa-agreements/cat_view/30-related-documents/37-fair-trade-organic-cocoa.html >. • Food and Agriculture Organization of the United Nations (2009). «The market for organic and fair-trade cocoa», Rome, [ref. August 29, 2012], • < coa.pdf >. • International Nuts and Dried Fruit Council. «The Database», [ref. August 29, 2012], <>. 20