ADEX - convencion organicos 12


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  • Mention that women want to promote healthy habit to their children. Also, mention the example that in Quebec, junk food is being eliminated from schools.
  • Also mention the fact that hemp and flax seeds are valued by customers for their high content in omega-3 fatty acids. Considered to be BETTER-FOR-YOU products. Mention two examples: Crudessence in Montreal who makes all kind of crazy meals, the example of the cheese cake with cashew milk.Also mention the example from Farhad: the veggie burger made of walnut, seeds..etc.
  • ADEX - convencion organicos 12

    1. 1. Health and Wellness Trends Trends in the Canadian Market Presented by: Ali Shayesteh 19 of September 2012
    2. 2. A Growing Trend • Why is health and wellness gaining so much popularity? • Canadians are aware of the importance of having a healthier lifestyle. • «Consumers are much more educated […]» • Projected sales: 200US$ billion by 2015. 2
    3. 3. Targeted Groups • Women: aware of un-healthy food and high obesity rates. • Baby boomers: want to maintain their lifestyle. 3
    4. 4. Key Terms • Better-for-you: Food with reduced fat, sugar or salt content. • Naturally healthy: Unprocessed or minimally processed foods. • Organic Foods: Food produced without chemical fertilizers, synthetics pesticides, hormones, irradiation and genetic engineering. 4
    5. 5. Organic Food • Worldwide, the organic food market has grown to a US$27.1 billion global enterprise. • By 2015, sales of organic food and beverages industry is predicted to rise up to 33%. • In 2010, organic foods were the highest growing trend in Canada with a 5.4% growth rate. • Sales are especially important in the Canadian organic packaged food market. 5
    6. 6. Organic Food • Consumers view organic products as environmentally friendly and healthy for their families. • Higher income consumers are the dominant consumer group for this trend. 6
    7. 7. Nuts • People consider nuts as a healthy snack. • Nuts are a good substitute for meat. 7
    8. 8. Nuts Domestic Consumption of Nuts Domestic Consumption of Peanuts 8
    9. 9. Dried Fruit • The consumption of dried fruit in Canada has grown with the growth of immigration. • Fresh fruits are still preferred by Canadians. • The consumption of dried fruit should increase by 13% in the next 15 years. • Very popular when packaged. 9
    10. 10. 10
    11. 11. Healthy Snacks • Nuts and dried fruit are interesting because they are not only healthy, they are also tasty. • «An increasing number of consumers are purchasing high protein snacks as meal replacement.» 11
    12. 12. Why are healthy snacks gaining popularity? • Snacks are considered convenient. • Diets give birth to new lifestyle. • Increasing number of customers are eating smaller meals which leads to more snacking. 12
    13. 13. Grains and Seeds • The growing popularity of raw food is likely to increase the demand of pumpkin seeds, flax seeds, hemp seeds. • More restaurants are specializing in raw and veggie food commerce. 13
    14. 14. Ancient Grains • Quinoa and amaranth, gluten free grains, have seen their sales rise in the last years. • These «ancient grains» are nutritious substitute for rice and pasta. • More Canadian are suffering of celiac disease. The gluten free market has grown by 28% in 2005 to 2008. 14
    15. 15. Super Food • The dietary food and cosmetic industry are main target when it comes to super food. • USA will see the sales for super food increase by 21% by 2015. 15
    16. 16. Super Foods • Maca finds its place as a powder and is used as a dietary supplement. • Lucuma is used in juice, dietary supplement and cosmetic. • Chia seeds oil is used for cosmetic. The grains is highly valued for its high content in omega-3. 16
    17. 17. Organic chocolate • The demand of cocoa products has continuously increased by an average of 6% per year since 1997. • Cadbury launched fair-trade dairy milk bars in Canada in 2009. • Leadings retailers are launching their own organic products, often cheaper than the branded ones. 17
    18. 18. Conclusion • Since 2002, Tootsi Impex has integrated a fine selection of more than 150 organic products. • In 2010, Tootsi Impex launched elan bio perfection. • Tootsi Impex is always looking for new avenues to answer the Canadians families needs. 18
    19. 19. THANK YOU 19
    20. 20. Resources • Agriculture and Agri-Food Canada (2011). «Health and Wellness trends in Canada and the World», [ref. August 28, 2012], < eng.htm>. • Agriculture and Agri-Food Canada. «Canadian food trend to 2020 – A long Range Consumer Outlook». [ref. August 29, 2012], < AAC/>. • International Trade Center (2012). «The North American Market for Natural Products: Prospects for Andean and African products», Geneva, 99 p. • International Cocoa Organization (2006). «A study on the market for organic cocoa», London, [ref. August 29, 2012], < cocoa-agreements/cat_view/30-related-documents/37-fair-trade-organic-cocoa.html >. • Food and Agriculture Organization of the United Nations (2009). «The market for organic and fair-trade cocoa», Rome, [ref. August 29, 2012], • < coa.pdf >. • International Nuts and Dried Fruit Council. «The Database», [ref. August 29, 2012], <>. 20