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Taking the Library Out to Patrons

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Helen Wilbur

Helen Wilbur

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  • In order to effectively market to patrons, libraries need to take a cue from corporations. Effective marketing is based on a strong understanding of users – who they are, where they are coming from, etc. By knowing who we are trying to reach, we can be more effective in how we promote your services. Because of this, in the next few slides, we will show you tools we are working on to help you in this quest.
  • Google Analytics is available on all Gale resources. It is a tool that helps most companies understand how users are interacting with their sites.
  • The ForeSee survey has been implemented in a number of Gale products. This will help us as we try to determine who is actually interacting with our products. It will also inform us as to what areas we need to make improvements. ForeSee is affiliated with the University of Michigan and is the company that best-in-class companies like Apple and Best Buy use to understand their users. We can share this information with you at the State or Library level.
  • Gale is also building a tool that will allow libraries better understand current usage information.

Transcript

  • 1. Taking the Library Out to Patrons Power to the user. TM
  • 2. Power to the user. TM
  • 3. equals
  • 4. Value to the library
  • 5. Understanding Your Users
  • 6. Understanding Your Users
  • 7. Understanding Your Users
  • 8. Understanding Your Users
  • 9. Understanding Your Users
  • 10. Understanding Your Users
  • 11. Understanding Your Users
  • 12. Understanding Your Users
  • 13. Understanding Your Users
  • 14. Understanding Your Users
  • 15. Understanding Your Users
  • 16. Understanding Your Users
  • 17. Dedicated Website for Customer Usage Reports
      • Access to usage reports is separate from InfoTrac admin account.
      • Portal can be configured at every level:
        • Consortium
        • Institution
        • Location.
      • Improved timeliness:
        • Real-time connection to Gale usage database;
        • Reports available by the 2 nd or 3 rd of each month.
    New Usage Reporting System
  • 18. Updated User Interface
  • 19. View Reports Online or Download to Excel
  • 20. Graphical Reporting Capability
  • 21. Redesigning Websites
    • Unleash
    • Your Databases
    • with Widgets
    • Locations that have
    • added a search box or an
    • icon to their site, see an
    • average increase of 100%
    • in usage!
    • access.gale.com/widgets
  • 22. Adding Widgets to Your Website
  • 23. Some Examples of Posters and Bookmarks
  • 24. Gimme, Gimme, Gimme… Take Advantage of all the Free Stuff Gale provides posters, calendars, stickers, press release templates, lesson plans and a whole lot more. Place your order or print on demand today.
  • 25. Can You Hear Me Now? Take Advantage of Cool Tools Gale’s implementation of ReadSpeaker technology allows users to listen to and/or download any text article in the database.
  • 26. Our Commitment to You
    • Full Gale resources directed at ensuring your success:
    • Full marketing support to promote the products and services that matter.
    • Technical support & analysis to help increase usage.
    • Your feedback sought and incorporated into Gale’s strategic planning processes.
  • 27. We appreciate your time, and thank you for all of your business. More Power to You.