1 Workshop Tourism Hl

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Cultural Heritage Tourism in Minnesota

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1 Workshop Tourism Hl

  1. 1. CULTURAL HERITAGE TOURISM WORKSHOP Creating Experiences to Draw in New Customers (and Keep Your Old Ones) Minnesota History Center Saint Paul, MN Monday October 5, 2009
  2. 2. About us... Group Travel Magazine
  3. 3. We’ve Grown... Innovative Tourism Marketing Itineraries Minnesota Travel Companion Itineraries, Inc. Explore Southern Minnesota Visitors Guide Itineraries, Inc. www.onlinevisitorguides.com
  4. 4. WE ALL KNOW CULTURAL HERITAGE IS AN IMPORTANT COMPONENT OF TOURISM... The National Trust’s definition of cultural heritage tourism is: “traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural resources."
  5. 5. PARTNERING & PACKAGING = PROFITS LET’S TALK ABOUT 1. PARTNERING 2. PACKAGING 3. ITINERARIES
  6. 6. WHY YOU WANT TO PARTNER... • Making The Target Bigger • Giving More Reasons to Come • May Save on Advertising Dollars
  7. 7. WHY YOU WANT TO PACKAGE... • Adds Value For Your Customer • One Stop Shopping • Win Win for Everyone
  8. 8. AND ITINERARIES... Why? • Longer Stays....
  9. 9. SOME SAMPLE ITINERARIES... For both leisure and group packaging include: - Community - Multi-community - Hub & Spoke / Corridor - In-house !
  10. 10. HOW DO YOU BEGIN? Take Action: ! - Identify your target customers ! - Look for new packaging and itinerary ideas ! - Contact potential partners and put your ideas in motion ! - Think outside the box
  11. 11. EXAMPLES TO CONSIDER PACKAGE: - Festival + Evening Event - Attraction + Hands-on, Experiential - Shopping / Antiquing + Dining - Performances /Theater + Hotels - Recreation (Parks, Trails, Biking, Birding, Hunting, Fishing) !
  12. 12. LOOK AROUND THE ROOM... DO YOU SEE ANY PARTNERS?
  13. 13. Create a new partnership today?
  14. 14. LETS DEVELOP A PACKAGE DIVIDE INTO GROUPS: ! - SET GOALS BASED ON THE PARTNERS IN YOUR GROUP ! - DETERMINE WHAT YOU WANT TO ACCOMPLISH, AND THEN... ! ! - BUILD ONE PACKAGE AND ONE SAMPLE ITINERARY.
  15. 15. DISCUSSION (Tell us what your group came up with)
  16. 16. - TODAY PICK ONE NEW PARTNER -
  17. 17. NOW LET’S GO OUT AND BE LEADERS! THANK YOU.

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