Past, Present of Famous Brands
– Logo Evolution
I personally find the logo of Apple to be very attractive, simple yet
creative. To begin with, Apple introduced their first logo in 1976 with an
of Sir Issac Newton discovering gravity. However, the logo was
changed to an apple with rainbow stripes in the same year. After a few
years, the rainbow apple turned into a silhouette apple and now ever
since 2000, the logo is a monochrome apple.
Shell’s logo has seen a lot of evolution ever since 1900, when it was
first introduced. From being an inked clamshell drawing, it transformed
into what it is today. Initially it was plain black and white but in the year
1961 it was filled with a great color combination i.e., yellow and red with
a text ‘Shell’. As of now the design has been redefined a little with no
text in the logo.
The Microsoft logo was introduced in 1975 where it was written as
‘Micro-soft’ however, soon the hyphen was removed from the name
and a distinctive O was introduced. After that for 12 years there was no
change in Microsoft’s logo. In 1987 a new logo was introduced despite
the fact that a lot of people were against the redesigning of logo. The
new logo had a cut in O which gave it a name of pacman logo. Even
today, the logo is almost the same with a few changes here and there.
I guess this logo needs no evolution as people can connect to it way
Introduced in 1939, the logo looked like a gear however, the logo
evolved with the ending of World War II. The gear and bumped teeth
were removed and later in 2000, the logo was colored into blue from
I don’t think the logo has changed drastically ever since its introduction
in 1971. Initially the tick (swoosh) had Nike’s name with it. However,
the logo now is a fine example of simplicity as it contains only a Nike
swoosh and is still so recognizable.
6. Mozilla Firefox:
Honestly, I have not been much of a fan of the introductory logo that
came into the market in 2002. A phoenix with wings outspread –
seriously? However, when the name was changed to Firefox, the logo
was redefined and I think this logo looks really good.
Pepsi’s logo has witnessed countless changes ever since 1898. To
begin with Pepsi’s logo was red script ‘Pepsi cola’ on white base. With
the passage of time, the font was transformed into a sophisticated one
which was easily readable. By 1972, they transformed the bottle cap
with using blue, white and red color and thanks to this evolution, today
Pepsi’s logo is that stripped circle.
Walmart’s logo has been pretty much the same since 1962 as they
prefer the name of their brand over any design. They have been
changing colors every now and then and the final version has the
company’s tagline with it with a yellow star symbol.
Ever since 1923, I have not witnessed any major changes in BMW’s
logo but I am sure most of you do not know the concept behind BMW’s
logo. The BMW logo symbolizes the movement of an aircraft propeller,
of white blades cutting through the blue skies. I am glad that they did
not evolve it totally.
10. Coca Cola:
Coca Cola is one of the most famous brands and honestly, the red
color is way too much associated with this brand. Initially, in 1886 the
Coca Cola logo was just a font spelling out a name. However, after one
year Coca Cola logo was transformed thanks to the Spencerian script
which was easily recognizable. After that Coca Cola has been making
minor changes in the logo. They have been playing around with the
colors but script remained the same except for 1985.
Most of you won’t know how LG was given this name. LG is basically a
combination of initials of its two previous companies ‘Lucky’ and ‘Gold
Star’. Right after their merger, they turned the name into LG and ever
since then the current logo has been with the company.
12. Mercedes Benz:
At the beginning, in 1902, the Mercedes logo was all about script
however, 1909, the logo was transformed into a three-pointed start
symbol and later on in 1933 a circle was added for the star’s enclosure.
Ever since then, the things have been almost same.
13. Master Card:
As the first logo suggests, MasterCard was known as Interbank
federation in 1966, hence the ‘I’ in the logo. However, in 1969 the logo
was transformed into two overlapping orange and red circles with the
name ‘Master Charge’. In 1996, the red and orange colors were made
brighter and ever since then there have been no changes in the logo.
I have mentioned only a few famous brands however; there are a lot of
famous brands that have evolved their logo completely with the
passage of time. Share your favorite evolution with us.