27th January, 2010 (19:00 – 22:00) New way to look at “Bounce Rate” - Kenneth Kwok Support by: Sponsor by:
Agenda 19:00 – 19:30 Reception Open 19:30 – 20:00 Introduction of HK Web Analytics Wednesday 20:00 – 21:00 New way to look at Bounce Rate 21:00 – 21:30 Question & Answer 21:30 – 22:00 Networking
About Me Over 10 years of industrial experiences, spend 7 years with IBM in web production and outsourcing I am……..Graphic Designer, Web Developer, Technical Lead, Project Manager, Operation Manager, Solution Manager, Consultant, Product Development Manager Passion in Visual Design, Usability, Web, Gadget, Photography
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New way to look at Bounce Rate
What is Bounce Rate? Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy. Basically Bounce Rate is Calculated Metric Single Access/Entries (Omniture) Single Page Visits / Entry Pages (WAA)
What is Bounce Rate? So does that mean this can apply to any web site and answer all the questions? Well not really and again it depends what you want to achieve. By just using the above certainly can solve most questions but not all.
The SIX Dimensions? Design Product Develop Blogging Deploy Media
Bounce Rate - Design 1. Visual Appeal Since design is a very subjective matter, the first impression is very important. Therefore, this directly contributes to the Bounce Rate. Normally the Bounce Rate will directly show this and you need to drill down into more details.
Bounce Rate - Design 2. Layout Sometimes just moving little part of your content already can change the Bounce Rate. Therefore, Multivariate Testing (MVT) is what you need.
Bounce Rate - Design 3. Content Apart from the visual appeal, content is also one of the subjective factors that contribute to the Bounce Rate. This relate to writing style, depth of context, ease to read and many more.
Bounce Rate - Design 4. Navigation Without a good navigation you will be 100% sure your visitor will leave the site after reading the landing page. You will expect this will reflect by your Bounce Rate unless your site is a blog
Bounce Rate - Design 5. Compatibility Basically if you can break down your Bounce Rate by Browser Type &Version, Operation System and Screen Size. If your site are depends on Flash or heavy images site then you need to look at Flash versions and colour depth. Don’t forget most site are now want to support mobile/iPhone, so make sure this is on your list as well
Bounce Rate - Design 6. Colour As a designer this is always a very sensitive topic. Bounce Rate also tie to the use of colours. In many case this wasn’t even a consideration of a site design and taken as less serious. If you see a certain region or country have a higher Bounce Rate, try to refer to Colour Symbolism.
Bounce Rate - Design 7. Image vs Text vs Animation Due to the change of technologies, web sites are getting fancier than ever. Designers always want to attract user to their site by having more graphics or animations. Just to be aware that you are not over with everything. There always a balance of the 3 elements.
Bounce Rate - Design 8. Personalisation The higher relevancy of your content to the user the lower bounce rate you will be expected. The more information you have about your users, the better chance you will be able to capture them.
Bounce Rate - Design 9. Page Load Time On average if the site is not fully loaded within 5-10 seconds, it already consider bad experience to the users especially when some countries still having low connection speed. It is quite important to optimise the site to reduce bounce rate by remove redundant code, improve caching, reduces image sizes, avoid large Flash files and etc.
Bounce Rate - Design 10. Code error Remember any error messages will strict the users. This will also have an effect on your site Bounce Rate. In addition, make sure you do broken links check time to time to ensure there is no broken links. By doing good quality assurance will reduce your Bounce Rate as well.