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Social Media Analytics
 

Social Media Analytics

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As Social Media is growing rapidly in the past few years, there is a need not only to monitor the impact but also understanding how to measure the effectiveness of Social Media Marketing. There are ...

As Social Media is growing rapidly in the past few years, there is a need not only to monitor the impact but also understanding how to measure the effectiveness of Social Media Marketing. There are many tools and methods that taking the first step to capture these data. So what tools we can leverage and how we can justify the effectiveness of Social Media? We are going to discuss in more details on how to track the data and share your ideas on how we these data can be more relevant to your business.

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  • Right off the bat, the board saw the need for committees to tackle:\nAdvocacy\nEducation\nEvents\nInternational\nMembership/Sponsorship\nResearch\nStandards\nHelp standardize the terms, definitions, and best practices used by our entire industry.\nInfluence legislation that affects you and the web analytics industry as a whole.\nDevelop and implement training and certification programs thereby strengthening the professionalism of our entire trade.\nUnite web analytic professionals, consultants, and end-users to discuss, combine forces and powerfully promote our common interests worldwide.\n\n
  • Founded in 2005 by Web Analytics Demystified Senior Partner Eric T. Peterson, Web Analytics Wednesday has become the single most popular social network and networking event in the digital measurement sector. Organized by local hosts, paid for by generous sponsors, and enjoyed by over 10,000 people worldwide, Web Analytics Wednesday is the event for web analysts.\nWeb Analytics Wednesday events happen all over the world, on all five major continents, in hundreds of cities each year. No matter your position, experience, or location if you do digital measurement you are welcome at Web Analytics Wednesday.\n\n
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Social Media Analytics Social Media Analytics Presentation Transcript

  • Social
Media
Analy.csKenneth
Kwok
‐
Managing
Director © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  •  Establish
in
2010 © 2010 Beehive Strategy
  •  Establish
in
2010 Focus
on
Digital
Strategy
 © 2010 Beehive Strategy
  •  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 © 2010 Beehive Strategy
  •  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 Web
Analy.cs
Associa.on
Member © 2010 Beehive Strategy
  •  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 Web
Analy.cs
Associa.on
Member Yahoo!
Web
Analy.cs
Consultant © 2010 Beehive Strategy
  •  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 Web
Analy.cs
Associa.on
Member Yahoo!
Web
Analy.cs
Consultant Follow
Web
Analy.c
Code
of
Ethics © 2010 Beehive Strategy
  •  Establish
in
2010  Focus
on
Digital
Strategy
  Cer.fied
Web
Analyst
  Web
Analy.cs
Associa.on
Member  Yahoo!
Web
Analy.cs
Consultant  Follow
Web
Analy.c
Code
of
Ethicsbeehivestrategy.com facebook.com/beehivestrategy @beehivestrategy © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  •  Our
Mission Providing
a
plaJorm
to
share
and
discuss
 the
new
digital
era.
No
maMer
who
you
 are
or
how
you
relate
to
the
web.
By
 applying
web
or
data
driven
analysis
will
 open
up
a
new
dimension
and
approach
 compare
to
the
tradi.onal
 methodologies.
 Our
Goal  Share
Web
Analy.c
Knowledge  Develop
local
talent  Networking © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • In
2010… © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday  Google,
Yahoo!
&
Baidu
Analy.cs
Research © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday  Google,
Yahoo!
&
Baidu
Analy.cs
Research  Introduce
Beehive
Methodology © 2010 Beehive Strategy
  • In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday  Google,
Yahoo!
&
Baidu
Analy.cs
Research  Introduce
Beehive
Methodology  Invited
major
web
analy.cs
vendor
to
our
events © 2010 Beehive Strategy
  • @beehivestrategy @hkwebanaly<cs 
 Twi?er
Hash
Tag#SMWHK
+
#HKWAW © 2010 Beehive Strategy
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  • © 2010 Beehive Strategy
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  • © 2010 Beehive Strategy
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  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
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  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
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  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
  • © 2010 Beehive Strategy
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  • THANK
YOU! Kenneth
Kwok
‐
Managing
Director kenkwok@beehivestrategy.com +
852
9868
2110beehivestrategy.com facebook.com/beehivestrategy @beehivestrategy