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Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
Hong Kong Web Analytics Wednesday #8
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Hong Kong Web Analytics Wednesday #8

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This is the last Web Analytics Wednesday for 2010. Again, thanks for all the support this year and we are looking forward to see everyone again in 2011. Hope everyone enjoy pulling out your smartphone …

This is the last Web Analytics Wednesday for 2010. Again, thanks for all the support this year and we are looking forward to see everyone again in 2011. Hope everyone enjoy pulling out your smartphone and using QR Code to track offline media. Now if you open up any computer magazine, you should see more and more usage of QR Code. Normally it will be around the Apps Review section but most of them are not tracking any data.

The presentation is uploaded and you can look at that below. If you are interest to discuss more about how to track offline media, please do let me know as we need more data to prove this concept. Sorry we didn't take much photo that night as I cannot present and take photo at the same time.

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Transcript

  • 1. 15th December, 2010 (19:00 – 22:00) <br />Support by:<br />Sponsor by:<br />Partnership with:<br />
  • 2. Agenda<br />19:00 – 19:30 Reception Open<br />19:30 – 19:45 Update on Hong Kong WAW<br />19:45 – 20:45 How to track offline media?<br />20:45 – 21:15 Q&A<br />21:15 – 22:00 Networking<br />
  • 3. Hong Kong Web Analytics Wednesday<br />TWITTER HASH TAG<br />#HKWAW<br />
  • 4. Web Analytic Summit 2010<br />
  • 5. Hong Kong Web Analytics Wednesday<br /><ul><li>After 1 year
  • 6. 6,650 Visits & 13,755 Page Views
  • 7. 44 Posts, 1,060 Tweets & 288 Fans
  • 8. 7 Web Analytics Wednesday
  • 9. 200+ people attended Web Analytics Wednesday
  • 10. Alexa Rank – Global 883,024, China 197,316, Hong Kong 14,580
  • 11. Google, Yahoo! & Baidu Analytics Research
  • 12. Invited Webtrends, Coremetrics, Omniture & k-matrix to our events
  • 13. Support 3 other local events
  • 14. Introduce Beehive Methodology</li></li></ul><li>Hong Kong Web Analytics Wednesday<br />2011 PLAN<br />2 Streams<br />Education Outside WAW<br />Web Analytics Summit 2011<br />
  • 15. How to track media offline?<br />
  • 16. Current Issues<br />Not able to justify offline media cost and acquisition!<br />Cannot track user interaction when user are not connect online!<br />
  • 17. What we can leverage?<br />Something already in the market!<br />Smart Phone (Phone with Camera)<br />Bit.ly – QR Code<br />Internet Connection<br />Google Analytics<br />
  • 18. How this work in real life?<br />Smart Phone<br />QR Code<br />Internet Connection<br />Google Analytics<br />
  • 19. Real life test!<br />Download a QR Code Reader<br />
  • 20. Real life test!<br />
  • 21. LET SEE THE RESULT!<br />
  • 22. K11 QR Code Promotion<br /><ul><li>iPhone
  • 23. QR Reader
  • 24. Facebook
  • 25. Offline Materials</li></li></ul><li>Jusco Bar Code Promotion<br /><ul><li>iPhone App
  • 26. Physical Barcode Scanner</li></li></ul><li>Hong Kong Wed Analytics Wednesday<br />Facebook– Fan Pagehttp://www.facebook.com/hkwebanalytics<br />Twitter http://twitter.com/hkwebanalytics<br />LinkedInhttp://www.linkedin.com/groups?gid=2509558<br />FriendFeedhttp://friendfeed.com/hongkongwebanalytics<br />RSShttp://www.hongkongwebanalytics.com/feed/<br />Emailadmin@hongkongwebanalytics.com<br />
  • 27. Questions & Answers<br />

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