0
27th July, 2011 (19:00 – 22:00) <br />Support by:<br />Sponsor by:<br />Partnership with:<br />
AGENDA<br />19:00 – 19:30 Reception Open<br />19:30 – 19:45 Update on Web Analytics Wednesday<br />19:45 – 20:45 Yahoo! We...
Connect with Us<br />@hkwebanalytics<br />hongkongwebanalytcs.com<br />facebook.com/hkwebanalytics<br />@hkwebanalytics<br...
This month update<br />Digital Analytics Survey 2011 – http://bit.ly/HKDAA<br />Web Analytics Association 2011 Outlook Rel...
Yahoo Web Analytics<br />DATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics...
Yahoo Web Analytics<br />Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed...
Account Management<br /><ul><li>Easy and free to setup any account
Tracking code is available after setup
a limit of 50 profiles per analytics account but unlimited analytic accounts
Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network
Tracking code can be downloaded after account setup</li></li></ul><li>User management<br /><ul><li>Existing user managemen...
Easy to manage new user-Email-Security Level (2-level)
Existing user management from user manager and login info
Easy to manage new user-Name/Email-Security Level (4-level)</li></li></ul><li>Data collection<br /><ul><li>Copy and paste ...
1st Party cookies
Basic Code can be customized
Based on “Page Tracker”
Copy and paste the basic coding of JavaScript to website
1st Party cookies
Basic Code can be customized
Based on “YWA Tracker”</li></li></ul><li>Code customization<br /><ul><li>Comprehensive customization documentation available
5 custom variables
Upcoming SlideShare
Loading in...5
×

Hong Kong Web Analytics Wednesday #15

1,275

Published on

Maybe you have heard about Yahoo! Web Analytics and wonder what’s the difference between Google Analytics. Now you have the chance to find it out. This month we will talk about more in detail on Yahoo! Web Analytics. If you don’t want to miss it please ensure you book your seats now.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,275
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Hong Kong Web Analytics Wednesday #15"

  1. 1. 27th July, 2011 (19:00 – 22:00) <br />Support by:<br />Sponsor by:<br />Partnership with:<br />
  2. 2. AGENDA<br />19:00 – 19:30 Reception Open<br />19:30 – 19:45 Update on Web Analytics Wednesday<br />19:45 – 20:45 Yahoo! Web Analytics<br />20:45 – 21:15 Q&A<br />21:15 – 22:00 Networking<br />
  3. 3. Connect with Us<br />@hkwebanalytics<br />hongkongwebanalytcs.com<br />facebook.com/hkwebanalytics<br />@hkwebanalytics<br />@hkdaa<br />hkdaa.org<br />facebook.com/daa.hk<br />@digitalytics<br />digitalanalytics.asia<br />facebook.com/digital.analytics<br />
  4. 4. This month update<br />Digital Analytics Survey 2011 – http://bit.ly/HKDAA<br />Web Analytics Association 2011 Outlook Release<br />Asia Digital Analytics Summit – Open registration<br />Google Plus launch (Business profile coming soon)<br />Google Analytics (WebMaster & Social Media Integration)<br />
  5. 5.
  6. 6. Yahoo Web Analytics<br />DATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.html<br />COMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/<br />Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual<br />
  7. 7. Yahoo Web Analytics<br />Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. <br />
  8. 8. Account Management<br /><ul><li>Easy and free to setup any account
  9. 9. Tracking code is available after setup
  10. 10. a limit of 50 profiles per analytics account but unlimited analytic accounts
  11. 11. Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network
  12. 12. Tracking code can be downloaded after account setup</li></li></ul><li>User management<br /><ul><li>Existing user management from user manager
  13. 13. Easy to manage new user-Email-Security Level (2-level)
  14. 14. Existing user management from user manager and login info
  15. 15. Easy to manage new user-Name/Email-Security Level (4-level)</li></li></ul><li>Data collection<br /><ul><li>Copy and paste the basic coding of JavaScript to website
  16. 16. 1st Party cookies
  17. 17. Basic Code can be customized
  18. 18. Based on “Page Tracker”
  19. 19. Copy and paste the basic coding of JavaScript to website
  20. 20. 1st Party cookies
  21. 21. Basic Code can be customized
  22. 22. Based on “YWA Tracker”</li></li></ul><li>Code customization<br /><ul><li>Comprehensive customization documentation available
  23. 23. 5 custom variables
  24. 24. Event tracking
  25. 25. Ecommerce tracking
  26. 26. Comprehensive customization documentation and PDF available
  27. 27. 16 fixed dimensions
  28. 28. 38 custom dimensions
  29. 29. 15 custom action tags & 15 standard action tags</li></li></ul><li>Data latency<br /><ul><li>Current time lag for standard tracking of about 1-2 hours
  30. 30. Google AdWords cost data or e-commerce data which have a delay of up to 24 hours in the reports.
  31. 31. Nearly real time tracking with average time lag < 20 minutes
  32. 32. Validation from last visitor details</li></li></ul><li>Dashboard flexibility<br /><ul><li>Limited functionality
  33. 33. 1 dashboard;
  34. 34. 1 fixed report and 12 non-customizable report
  35. 35. Dashboard can be exported, reordered and email but cannot share with other users.
  36. 36. Easy and free to setup, but account opened for Yahoo! Small Business customers
  37. 37. Tracking code can be downloaded after account setup
  38. 38. ???????</li></li></ul><li>Navigation bar<br /><ul><li>6 main sections with sub-sections along also with custom reporting
  39. 39. Summary landing page
  40. 40. Report and account switch bar
  41. 41. Report drilldown are limited
  42. 42. 6 main sections with sub-sections along also with custom reporting
  43. 43. Summary landing page
  44. 44. Report and account switch bar
  45. 45. Report drilldown are limited</li></li></ul><li>filters<br /><ul><li>Metrics and dimension in the current report can be filtered
  46. 46. Easy to use but less powerful
  47. 47. Current metrics and any dimension can be filtered
  48. 48. Difficult and complex but powerful</li></li></ul><li>Report exporting<br /><ul><li>Exported as a diagram to PDF or as data to Excel.
  49. 49. 2 way data api
  50. 50. “Email” and “Export” buttons are available on top navigation
  51. 51. 5 report formats: pdf, csv, csv for excel, tsv, xml
  52. 52. Time interval from daily to quarterly basis </li></li></ul><li>Campaign tracking<br /><ul><li>5 campaign dimensions
  53. 53. Analytic link can incorpoated variables for Google Adwords
  54. 54. Default setting of allocating conversion to last click
  55. 55. 10 campaign dimensions
  56. 56. Provide APIintegration to Yahoo!, Google Adwords and MSN Adcenter
  57. 57. Internal campaign support
  58. 58. Intelligence attribution is used for conversion allocation</li></li></ul><li>Ecommerce<br /><ul><li>Ecommerce function needed to be enabled
  59. 59. No cross sell analysis report
  60. 60. Based on sales analysis instead of basket or cart analysis
  61. 61. Not allow reconciliation of canceled or offline converted orders
  62. 62. Comprehensive analysis on cart and basket; also cart conversion funnel available
  63. 63. Cross sell analysis report
  64. 64. Multiple product classification
  65. 65. Allow reconciliation of canceled orders revenue matching through pending tag</li></li></ul><li>Visualization & data presentation<br /><ul><li>Visualization
  66. 66. Standard chart can be viewed from hour to month
  67. 67. Line charts are used for metrics comparison and pie charts are used for performance comparison
  68. 68. Standard chart can be viewed from hour to month
  69. 69. Line, bubble and column chart are used for metrics comparison and pie for performance comparison </li></li></ul><li>segmentation<br /><ul><li>Some pre-defined segments are available
  70. 70. Up to 100 segmented can be created against almost all metrics and dimensions
  71. 71. Maximum 4 segment can be applied
  72. 72. No pre-defined segments
  73. 73. Statement is used to create segments</li></li></ul><li>Path & clickstream(in progress)<br /><ul><li>Track visitor click paths through multi-step conversion processes and troubleshoot popular paths to increase task completions
  74. 74. The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site
  75. 75. Path reports of visits, search engine and by referral sites
  76. 76. Track visitors paths by conversion funnel</li></li></ul><li>Data privacy, ownership & duration<br /><ul><li>Opt-out plugin for untracking
  77. 77. No mention data retention
  78. 78. 5 million page view per month
  79. 79. Data sampling available
  80. 80. Opt-out function is provided to visitors
  81. 81. No anonymizing of IP addresses
  82. 82. No mention data retention </li></li></ul><li>Questions & Answers<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×