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Hong Kong Web Analytics Wednesday #15
 

Hong Kong Web Analytics Wednesday #15

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Maybe you have heard about Yahoo! Web Analytics and wonder what’s the difference between Google Analytics. Now you have the chance to find it out. This month we will talk about more in detail on ...

Maybe you have heard about Yahoo! Web Analytics and wonder what’s the difference between Google Analytics. Now you have the chance to find it out. This month we will talk about more in detail on Yahoo! Web Analytics. If you don’t want to miss it please ensure you book your seats now.

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    Hong Kong Web Analytics Wednesday #15 Hong Kong Web Analytics Wednesday #15 Presentation Transcript

    • 27th July, 2011 (19:00 – 22:00)
      Support by:
      Sponsor by:
      Partnership with:
    • AGENDA
      19:00 – 19:30 Reception Open
      19:30 – 19:45 Update on Web Analytics Wednesday
      19:45 – 20:45 Yahoo! Web Analytics
      20:45 – 21:15 Q&A
      21:15 – 22:00 Networking
    • Connect with Us
      @hkwebanalytics
      hongkongwebanalytcs.com
      facebook.com/hkwebanalytics
      @hkwebanalytics
      @hkdaa
      hkdaa.org
      facebook.com/daa.hk
      @digitalytics
      digitalanalytics.asia
      facebook.com/digital.analytics
    • This month update
      Digital Analytics Survey 2011 – http://bit.ly/HKDAA
      Web Analytics Association 2011 Outlook Release
      Asia Digital Analytics Summit – Open registration
      Google Plus launch (Business profile coming soon)
      Google Analytics (WebMaster & Social Media Integration)
    • Yahoo Web Analytics
      DATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.html
      COMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/
      Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual
    • Yahoo Web Analytics
      Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.
    • Account Management
      • Easy and free to setup any account
      • Tracking code is available after setup
      • a limit of 50 profiles per analytics account but unlimited analytic accounts
      • Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network
      • Tracking code can be downloaded after account setup
    • User management
      • Existing user management from user manager
      • Easy to manage new user-Email-Security Level (2-level)
      • Existing user management from user manager and login info
      • Easy to manage new user-Name/Email-Security Level (4-level)
    • Data collection
      • Copy and paste the basic coding of JavaScript to website
      • 1st Party cookies
      • Basic Code can be customized
      • Based on “Page Tracker”
      • Copy and paste the basic coding of JavaScript to website
      • 1st Party cookies
      • Basic Code can be customized
      • Based on “YWA Tracker”
    • Code customization
      • Comprehensive customization documentation available
      • 5 custom variables
      • Event tracking
      • Ecommerce tracking
      • Comprehensive customization documentation and PDF available
      • 16 fixed dimensions
      • 38 custom dimensions
      • 15 custom action tags & 15 standard action tags
    • Data latency
      • Current time lag for standard tracking of about 1-2 hours
      • Google AdWords cost data or e-commerce data which have a delay of up to 24 hours in the reports.
      • Nearly real time tracking with average time lag < 20 minutes
      • Validation from last visitor details
    • Dashboard flexibility
      • Limited functionality
      • 1 dashboard;
      • 1 fixed report and 12 non-customizable report
      • Dashboard can be exported, reordered and email but cannot share with other users.
      • Easy and free to setup, but account opened for Yahoo! Small Business customers
      • Tracking code can be downloaded after account setup
      • ???????
    • Navigation bar
      • 6 main sections with sub-sections along also with custom reporting
      • Summary landing page
      • Report and account switch bar
      • Report drilldown are limited
      • 6 main sections with sub-sections along also with custom reporting
      • Summary landing page
      • Report and account switch bar
      • Report drilldown are limited
    • filters
      • Metrics and dimension in the current report can be filtered
      • Easy to use but less powerful
      • Current metrics and any dimension can be filtered
      • Difficult and complex but powerful
    • Report exporting
      • Exported as a diagram to PDF or as data to Excel.
      • 2 way data api
      • “Email” and “Export” buttons are available on top navigation
      • 5 report formats: pdf, csv, csv for excel, tsv, xml
      • Time interval from daily to quarterly basis
    • Campaign tracking
      • 5 campaign dimensions
      • Analytic link can incorpoated variables for Google Adwords
      • Default setting of allocating conversion to last click
      • 10 campaign dimensions
      • Provide APIintegration to Yahoo!, Google Adwords and MSN Adcenter
      • Internal campaign support
      • Intelligence attribution is used for conversion allocation
    • Ecommerce
      • Ecommerce function needed to be enabled
      • No cross sell analysis report
      • Based on sales analysis instead of basket or cart analysis
      • Not allow reconciliation of canceled or offline converted orders
      • Comprehensive analysis on cart and basket; also cart conversion funnel available
      • Cross sell analysis report
      • Multiple product classification
      • Allow reconciliation of canceled orders revenue matching through pending tag
    • Visualization & data presentation
      • Visualization
      • Standard chart can be viewed from hour to month
      • Line charts are used for metrics comparison and pie charts are used for performance comparison
      • Standard chart can be viewed from hour to month
      • Line, bubble and column chart are used for metrics comparison and pie for performance comparison
    • segmentation
      • Some pre-defined segments are available
      • Up to 100 segmented can be created against almost all metrics and dimensions
      • Maximum 4 segment can be applied
      • No pre-defined segments
      • Statement is used to create segments
    • Path & clickstream(in progress)
      • Track visitor click paths through multi-step conversion processes and troubleshoot popular paths to increase task completions
      • The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site
      • Path reports of visits, search engine and by referral sites
      • Track visitors paths by conversion funnel
    • Data privacy, ownership & duration
      • Opt-out plugin for untracking
      • No mention data retention
      • 5 million page view per month
      • Data sampling available
      • Opt-out function is provided to visitors
      • No anonymizing of IP addresses
      • No mention data retention
    • Questions & Answers