Personality2.0
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Personality2.0

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Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc. ...

Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc.

Explores how to insert personality in your brand in social media and manage multiple networks across platforms.

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Personality2.0 Personality2.0 Presentation Transcript

  • How to Stay True to Your Brand—and Yourself—as You Communicate via Diverse Online Communities
  • Heidi @hksully Sarah @PRsarahevans Hashtag #p20
  •  
    • YouTube – More than 100 million videos uploaded EVERYDAY
    • Facebook – 200 million ACTIVE users
    • Twitter – 2 million + posts per day
    • Blogs – 133 million indexed by Technorati since 2002
    • News bookmarking sites – “regular” people shaping news THEY deem important
  •  
    • This may seem like a “back to basics” tip, but it’s really important. Trust us.
    • Who are you/your brand?
      • Connector
      • Maven
      • Salesman
    • Who do you want to communicate with?
    • What are you looking to gain?
  •  
  •  
    • Mobile applications
    • Scheduled time
    • Syndication
    • Shared responsibility
    Now is a great time to tweet your ideas for time management using the hashtag #p20
  •  
    • Incoming traffic from links
    • Number of people subscribed to RSS
    • Number of people in social media “groups”
    • Track backs or linked conversations
    • Comments
    • Increase in anything promoted via social media
    • Survey
    • Be yourself
    • Go to where your customers are
    • “ Seek first to understand, then be understood”
    • Trial and error
    • It takes time
    • You can’t just “go” viral
    • Identify who you think is doing it well
    • Check out your competitors