Your SlideShare is downloading. ×

Personality2.0

616
views

Published on

Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc. …

Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc.

Explores how to insert personality in your brand in social media and manage multiple networks across platforms.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
616
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Stay True to Your Brand—and Yourself—as You Communicate via Diverse Online Communities
  • 2. Heidi @hksully Sarah @PRsarahevans Hashtag #p20
  • 3.  
  • 4.
    • YouTube – More than 100 million videos uploaded EVERYDAY
    • Facebook – 200 million ACTIVE users
    • Twitter – 2 million + posts per day
    • Blogs – 133 million indexed by Technorati since 2002
    • News bookmarking sites – “regular” people shaping news THEY deem important
  • 5.  
  • 6.
    • This may seem like a “back to basics” tip, but it’s really important. Trust us.
    • Who are you/your brand?
      • Connector
      • Maven
      • Salesman
    • Who do you want to communicate with?
    • What are you looking to gain?
  • 7.  
  • 8.  
  • 9.
    • Mobile applications
    • Scheduled time
    • Syndication
    • Shared responsibility
    Now is a great time to tweet your ideas for time management using the hashtag #p20
  • 10.  
  • 11.
    • Incoming traffic from links
    • Number of people subscribed to RSS
    • Number of people in social media “groups”
    • Track backs or linked conversations
    • Comments
    • Increase in anything promoted via social media
    • Survey
  • 12.
    • Be yourself
    • Go to where your customers are
    • “ Seek first to understand, then be understood”
    • Trial and error
    • It takes time
    • You can’t just “go” viral
    • Identify who you think is doing it well
    • Check out your competitors

×