Trend MicroGlobal Consumer Technology Use & Security Study July 2011March 28, 2013      Confidential and Proprietary – Not...
Background & MethodologyBackground  Trend Micro wishes to gain insights into Technology & Security use among the general  ...
Internet Safety for Children • 4 out of every 10 parents surveyed believe their children are safe while using the internet...
Social Networking and Children  • On average, children world-wide are joining Social Networking sites at the age of 12.  •...
Internet Safety for Children• For parents whose children use social networking, those in Brazil are significantly more wor...
Social Networking and Children• Almost 60% of parents in Brazil and half in France have blocked their children‟s access to...
Social Networking and Children• Parents are routinely monitoring their children‟s Social Networking accounts, with roughly...
Social Networking and Children   • Only 23% of parents in France and about one third of parents in Brazil, India and the U...
Smartphones and Children     • Globally about 17% of parents have purchased a Smartphone for their children. This percenta...
Smartphones and Children     • Over 90% of the Brazilian parents who have bought their child a Smartphone indicated they h...
Smartphones and Parental Control/Educational Software  • Familiarity with training apps that educate children about safe u...
Upcoming SlideShare
Loading in...5
×

Trend micro global consumer technology use & security study

167

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
167
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Trend micro global consumer technology use & security study"

  1. 1. Trend MicroGlobal Consumer Technology Use & Security Study July 2011March 28, 2013 Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 1
  2. 2. Background & MethodologyBackground Trend Micro wishes to gain insights into Technology & Security use among the general consumer population, as well as, among consumers who have children.Methodology Insight Express targeted individuals to ensure every respondent accesses the internet for at least one hour a day on a device which they own. Half of the sample also had to have at least one child under the age of 18 that is currently living at home. The survey was launched in 7 countries: • Australia 400 Completes • Brazil 400 Completes • France 400 Completes • India 437 Completes • Japan 400 Completes • UK 401 Completes • USA 401 Completes Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 2
  3. 3. Internet Safety for Children • 4 out of every 10 parents surveyed believe their children are safe while using the internet. • 56% of parents in the UK believe this, while only 12% of parents in Japan agree. • Globally, the majority of the parents whose children have an account with social networking sites indicated their children‟s online privacy on social networking sites is important, particularly so in the US, the UK and Australia. Australia Brazil France India Japan UK USA (A) (B) (C) (D) (E) (F) (G) How safe do you feel when your child uses the Internet? BDE DE DE DE E E Bases: Australia n = 169; Brazil n = 177; France n = 161; India n = 187; Japan n = 185; UK n = 169; USA n = 176; How important is their Social Networking privacy? BD BCD BCD*Note: Top 2 Box Charted Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96; * Note: Capital letters indicate significant differences at the 95% confidence level. Q21. How safe do you feel when your child/children use the Internet? Q24. How important to you is your child„s/children„s online privacy, while using a social networking site? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 3
  4. 4. Social Networking and Children • On average, children world-wide are joining Social Networking sites at the age of 12. • Children in Brazil are joining these sites at a younger age than most other countries, with an average age of 9. Australia Brazil France India Japan UK USA Does your child have an account with social networking sites? Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202; *Note: „Yes‟ Charted Age child began using social networking site Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;*Note: Mean age Charted Q22. Does your child have an account with social networking sites (such as Facebook, Twitter, Myspace, etc.)? Q23. At what age did your child begin using a social networking site? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 4
  5. 5. Internet Safety for Children• For parents whose children use social networking, those in Brazil are significantly more worried about their children‟s privacy on social networking sites than parents elsewhere. How often do you worry about your child’s privacy on social networking sites? Australia Brazil France India Japan UK USA Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96; Q25. How often do you worry about your child„s/children„s privacy while using a social networking site? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 5
  6. 6. Social Networking and Children• Almost 60% of parents in Brazil and half in France have blocked their children‟s access to social networking sites. The majority of the parents are “friends” with their children. Australia Brazil France India Japan UK USA Have you ever blocked or restricted access to social networking sites? Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96; Are you ‘friends’ with your child/children? Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;*Note: „Yes‟ Charted Q26. Have you ever blocked or restricted your child„s social networking website access because of privacy concerns? Q28. Are you „friends‟ with your child on a social networking site? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 6
  7. 7. Social Networking and Children• Parents are routinely monitoring their children‟s Social Networking accounts, with roughly two-thirds stating they monitor their children‟s accounts at least once a week. How often do you monitor social networking account? Australia Brazil France India Japan UK USA (A) (B) (C) (D) (E) (F) (G) D D CDE ACF BD BD ABDFG B * Note: Capital letters indicate significant differences at the 95% confidence level. Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96; Q27. How often do you monitor your child„s social networking account? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 7
  8. 8. Social Networking and Children • Only 23% of parents in France and about one third of parents in Brazil, India and the US think the privacy controls on social networking sites are adequate in protecting their children‟s internet safety. Agree with statements Australia Brazil France India Japan UK USA (A) (B) (C) (D) (E) (F) (G) E DE E DE ACDEF E BE BCDE CE E E E CDE E ADF*Note: Top 2 Box Charted - Strongly Agree * Note: Capital letters indicate significant differences at the 95% confidence level. Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96; Q29. Please let us know how strongly you agree or disagree with the following statements. Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 8
  9. 9. Smartphones and Children • Globally about 17% of parents have purchased a Smartphone for their children. This percentage is highest in Brazil (27%) and lowest in Japan (5%). • On average, Brazilian parents who have purchased a Smartphone for their children did so when their child was 13 (Low base for all countries except Brazil). Australia Brazil France India Japan UK USA Have you purchased a Smartphone for your child? Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202;*Note: „Yes‟ Charted Age began using a Smartphone Bases: Australia n = 32; Brazil n = 53; France n = 37; India n = 32; Japan n = 9; UK n = 42; USA n = 38; *Note: Mean age Charted Q30. Have you purchased a Smartphone for your child? Q31. At what age did your child begin using their own Smartphone? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 9
  10. 10. Smartphones and Children • Over 90% of the Brazilian parents who have bought their child a Smartphone indicated they have given their child guidance on how to use their phone safely & responsibly. About 6 in 10 indicated they limit the number of minutes/text messages on their children‟s account (Low base for all countries except Brazil). Australia Brazil France India Japan UK USA Have you given your child guidance on the safe & responsible use of their Smartphone? Bases: Australia n = 32; Brazil n = 53; France n = 37; India n = 32; Japan n = 9; UK n = 42; USA n = 38; Do you limit the number of text messages? Bases: Australia n = 32; Brazil n = 53; France n = 37; India n = 32; Japan n = 9; UK n = 42; USA n = 38;*Note: „Yes‟ Charted Q32. Have you given your child guidance on the safe & responsible use of their Smartphone? Q33. Do you limit the number of minutes/text messages on their account? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 10
  11. 11. Smartphones and Parental Control/Educational Software • Familiarity with training apps that educate children about safe use of Smartphone is low among parents. Globally only 1 out of every 5 parents surveyed stated they were familiar with such apps. • Globally 25% of parents surveyed indicated they would be likely to purchase such an app. Likelihood to purchase is significantly higher in Brazil than in other countries. Australia Brazil France India Japan UK USA (A) (B) (C) (D) (E) (F) (G) Familiar with educational training apps for safety CEG E CE CE E E Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202; How likely are you to purchase educational training apps for safety ACDEFG CE CE E E E *Note: Top 2 Box Charted Bases: Australia n = 182; Brazil n = 179; France n = 171; India n = 202; Japan n = 180; UK n = 179; USA n = 170; * Note: Capital letters indicate significant differences at the 95% confidence level. Q41. How familiar are you with educational training apps designed to equip your child with the knowledge they need to use a Smartphone safely?Q42. How likely are you to purchase an educational training apps designed to equip your child with the knowledge they need to use a Smartphone safely? Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 11
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×