Oracle Social CRM Applications Strategy Overview And Roadmap

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Oracle Social CRM Applications Strategy Overview And Roadmap

Oracle Social CRM Applications Strategy Overview And Roadmap

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  • 20 yrs ago, the only way you were going to have a piece of sophisticated SW, was if your IT department had spend millions on a piece of enterprise software 10 yrs ago, business leaders started to be able to rent rather sophisticated software in the form of the first SaaS applications. However, these apps essentially were still based on the same command & control paradigm as the earlier client server/web applications. They were created from the perspective of management and its control of employees It was just a more efficient form of delivery. In the last 2-3 years, all of us have adopted very nice social applications on the web. Whether its Google, Facebook, LinkedIn or Twitter, they all give you very sophisticated functionality. You find it useful else the growth wouldn’t have been there, yet no-one was holding a gun to your head to adopt them. You deemed it useful, so you signed up ! If someone adopts social crm what do you advise business leaders to do ? Lead by example Be part of the conversation Do’s and don’ts when adopting social applications; Don’t worry too much about control, you cant control everything, just be sensible about rules. Or as MS says ‘don’t be stupid’ Involve all departments in setting your strategy – including service !
  • Thomas Jefferson used newspapers to win the presidency F.D.R. used radio to change the way he governed J.F.K. was the first president to understand television Howard Dean saw the value of the Web for raising money But President Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”
  • Discuss: The difference between data mining applications (prospector, deal management) and collaborative applications (campaigns, libraries) How people may react differently to the two categories Data mining may appeal more to quantitative companies who have more faith in technology than people Collaborative applications appeal to companies who want to be leading edge or are more social


  • 1. <Insert Picture Here>How businesses are using socialmedia to spark salesMichel van WoudenbergGeneral Manager CRM On Demand Oracle Asia Pacific
  • 2. Shifting Innovation within Businesses IT Innovates LOB Innovates You Innovate 1990’s 2000’s NowOracle Confidential - Not For Distribution 2
  • 3. Adoption of Corporate Technologies June 2009: 3 out of 4 Australians visited a Social Networking Site • Source: McKinsey Quarterly Feb 2009Oracle Confidential - Not For Distribution 3
  • 4. Innovation at the Edge We ‘all’ as individuals use (some) of this . . . Social structures form the base of most of these apps They blur the line between professional and personal.Oracle Confidential - Not For Distribution 4 Imagee:
  • 5. What are Companies using Social Apps for ?* *Source: July 2008 McKinsey Quarterly Survey on web 2.0Oracle Confidential - Not For Distribution 5
  • 6. How Can YOU Use Social Applications ? • Do you Mr Sales Exec have a LinkedIn, Facebook and Twitter Account ? Get one ! • Then do what you do in the offline world; • Meet People • Build Relationships • Ask & Answer Questions • Build Trust, Build a Reputation • Convert your leads, Measure Confidential - Not For Distribution 6
  • 7. Many have gone before you…Oracle Confidential - Not For Distribution 7
  • 8. Applying Social App Principles:Oracle Confidential - Not For Distribution 8
  • 9. Combine the Power of Social Networks with CRM Accelerate Growth & Innovation Social Networks CRM Community Tagging Contribution Leads Rating Opportunities Sharing Orders Collaboration Value Content Customers, Employees Partners, Suppliers Accelerate InnovationOracle Confidential - Not For Distribution 9
  • 10. Oracle Social CRM Social Sales Applications Sales Prospector Sales Campaigns Sales Library Insight on what to Create sophisticated Shared library to sell next based on html campaigns in facilitate finding and analysis of buying email, share and sharing of sales patterns of track the results of content; PowerPoint, customers with their campaigns Word, Excel, PDF etc similar attributesOracle Confidential - Not For Distribution 10
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