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IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
IBM Hong Kong  2013 Strategy Briefing
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IBM Hong Kong 2013 Strategy Briefing

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IBM Hong Kong …

IBM Hong Kong
2013 Strategy Briefing

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  • 1. IBM Hong Kong 2013 Strategy Briefing IBM Hong Kong 2013 Strategy Briefing © 2013 IBM Corporation
  • 2. IBM Hong Kong 2013 Strategy Briefing IBM Hong Kong 2013 Strategy Briefing Tony Tai General Manager © 2013 IBM Corporation
  • 3. IBM Hong Kong 2013 Strategy Briefing © 2013 IBM Corporation
  • 4. IBM Hong Kong 2013 Strategy BriefingIBM 2012 - Steady and Strong Growth Operating EPS 2015e $20+ $15.25 $23.2 billion $18.2 billion Record EPS Record net income Record free cash flow +13% YTY +7% YTY +1.6 billion 2013e $16.70+ 10th consecutive year Growth initiatives delivered 2012 $15.25 of double-digit EPS growth •Business Analytics + 13% YTY •Smarter Planet + > 25% YTY 2011 $13.44 •Cloud + 80% YTY 2010 $11.67 $104.5 billion •Growth Markets + 7% YTY Revenue Invested in innovation and continued portfolio transformation •Introduced new mainframe, storage, Power7, PureSystems •#1 in US patents for 20th consecutive year •Acquired 11 companies, at $4 billion spend •Divested Retail Store Solutions business © 2013 IBM Corporation
  • 5. IBM Hong Kong 2013 Strategy BriefingWhat Do We Believe About the Future? Constant Shift to Higher Value New Era of Computing New Markets and New Buyers © 2013 IBM Corporation
  • 6. IBM Hong Kong 2013 Strategy BriefingReflections After One Year Our Strategic Beliefs are correct, and the world they describe is coming fast Businesses can extend their growth by delivering a differentiating customer experience, which is… Driven by a shared value among employees © 2013 IBM Corporation
  • 7. 2013 IBM Hong Kong Strategy Briefing IBM Hong Kong 2013 Strategy Briefing Joseph Wong Partner & Head Global Business Services © 2013 IBM Corporation
  • 8. IBM Hong Kong 2013 Strategy BriefingWelcome to the Era of the Chief Executive Customer Customers have This has changed The Chief Outperforming unlimited access the dynamics Executive businesses are to information between buyers Customer engaging anywhere, and sellers, and now expect customers as anytime, and can the average hyperpersonalized individuals to instantly share it customer is dead service create with the world differentiating experiences Hyper Digitization Social Media Explosion Mobile Revolution The Power of Analytics © 2013 IBM Corporation
  • 9. IBM Hong Kong 2013 Strategy BriefingWin the Chief Executive Customer by Transforming the Front Office Chief Executive Customer New Smarter Commerce Front Office Transformation Social Business Integrated Channels Web Social Mobile Call Center Physica Broadcast l Big data, Information & Analytics Create best- Engage based on deeper, Improve digital, social & in-class digital marketing more actionable Customer mobile presence capabilities Insights New Imperatives Enable collaboration and Improve Order Increase Business Partner innovation Management & Fulfillment Visibility Cloud & Mobility More Connected ERP Systems Legacy Applications Data Warehouses Back Office © 2013 IBM Corporation
  • 10. 2013 IBM Hong Kong Strategy Briefing IBM Hong Kong 2013 Strategy Briefing Mark Latchford General Manager Global Technology Services © 2013 IBM Corporation
  • 11. IBM Hong Kong 2013 Strategy BriefingOutperforming Companies Deliver Tangible Outcomesby Transforming the Front Office Amsterdam Tourism & Convention Board IBM Corporation transforms demand generation by using an attracts more tourists to Amsterdam by using predictive analytics to gain insight enterprise marketing management solution to empower clients, accelerate into visitors’ behavior and preferences key marketing processes and improve marketing performance +14% +7% +17% 6x response 1 day hotel guests and international number of improvements to campaign execution time, overnight stays airport arrivals conventions nurtured email responses reduced from 2 - 6 weeks L’OCCITANE en Provence uses analytics-driven Qantas automates the passenger predeparture process, achieving behavioral segmentation to create finely-tuned, targeted email marketing fewer queues, better service and experience, and greater recognition to campaigns enhance unique click rates, conversion rates and revenue per customers for their continued loyalty email sent 17x 25x -75% +100% conversion to sale revenue per mail check-in time for improved throughput in the premium customers departure concourse © 2013 IBM Corporation
  • 12. IBM Hong Kong 2013 Strategy BriefingIBM Capabilities to Enable Front Office Transformation Front Office Transformation Strategy and Services CORE BUSINESS SOLUTIONS Smarter Smarter Social Analytics Commerce Business Mobility Portal Workload Optimized Systems, Cloud and Security Excellence in Delivery Professionals © 2013 IBM Corporation
  • 13. 2013 IBM Hong Kong Strategy Briefing IBM Hong Kong 2013 Strategy Briefing Tony Tai General Manager © 2013 IBM Corporation
  • 14. IBM Hong Kong 2013 Strategy Briefing 成就客戶新體驗 領導創新傲同群 Differentiate Customer Experience. Innovate to Win. © 2013 IBM Corporation

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