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RIDE WITH HITACHI DATA SYSTEMS:FAST TRACK YOUR BIG DATA JOURNEY2013 TOP 10 TRENDSHUBERT YOSHIDAVP & CTO, HITACHI DATA SYST...
WHAT OUR CUSTOMERS ARE FACINGTHE DATA MULTIPLIER EFFECTALL DATA TYPES      MACHINE DRIVEN            HUMAN DRIVEN         ...
DRAMATICCHANGES IN OPEXAND CAPEX
STORAGE VIRTUALIZATION REDUCES TCOReal cost savings: 20 to 50% reduction in storage spend Save 20 to 40% in operational c...
NEW CONSUMPTIONMODELS
WAVE 3 ACQUISITION CYCLESBusiness Unit/                                                      ITClient Demand              ...
ACQUISITION CYCLE VERSUS CLOUDBusiness Unit/                                                        ITClient Demand       ...
MANAGING THEEXPLOSION OFDATA REPLICATION
DATA COPIES ARE GROWING AT AN   INCREASING RATEThe Storage Explosion        Copies of data is magnifying the             ...
TOOLS FOR CONTROLLING COPIES  Eliminate copies   ‒ Eliminate backup of static data with active archives   ‒ Store data in...
ENTERPRISE FLASHCONTROLLERS
LIMITATIONS OF CURRENT SSDCONTROLLER ARCHITECTUREDESIGNED FOR HIGH VOLUME MARKET- NOT ENTERPRISE STORAGE Single core     ...
HITACHI ACCELERATED FLASH STORAGECOSTSNORMALIZED BIT PRICE COMPARED RELATIVE TO 146GB 15K RPM HDD         Extended enduran...
ENTRY ENTERPRISESTORAGE SYSTEMS
X86 VIRTUAL SERVERS TRANSITIONING TOTIER 1 APPLICATIONS Requires tier 1 Enterprise Storage                               ...
INTRODUCING HUS VM – ENTRYENTERPRISE HUS VM is a new storage system that  combines                                       ...
OBJECT BASED     FILE SYSTEMS17             © Hitachi Data Systems Corporation 2012. All Rights Reserved.
HARDWARE ACCELERATED OBJECT FILE  SYSTEM Object based filesystem scales farther    Dedicated cache for each major functi...
CONTENTPLATFORMS FORARCHIVE AND DATASHARING
THE NEXT STEP – CONTENTVIRTUALIZATION                 App A   App B   App C   App D    ServerVirtualization   ContentVirtu...
CONTENT CLOUD PLATFORM                            E-mail Archive Document     File System   Home Grown        PACS        ...
HARDWARE ASSISTSTORAGECONTROLLERS
MORE FUNCTIONS ARE PUSHED INTO THESTORAGE Applications are offloading more work to storage  –   Vmware API’s             ...
VSP – HARDWARE ASSIST CONTROLLER  ARCHITECTURE Multi-Core Processors for software functions - VSD Hardware assist ASICs ...
HITACHI NAS PLATFORM WITH HARDWARE        ASSIST FPGAS                                                                    ...
ADOPTION OFMOBILE DEVICES
ADOPTION OF MOBILE DEVICES   “And we use these (mobile) devices interchangeably, depending on our   situation....... While...
CONVERGEDSOLUTIONS
INFRASTRUCTURE DEPLOYMENT   CHALLENGESIT Infrastructure                                              IT Development       ...
WHAT CUSTOMERS WANT WITHCONVERGED SOLUTIONS                 One purchase order  ConvergedInfrastructure                   ...
2013 TOP 10 TRENDS1. Dramatic Changes in OPEX and CAPEX2. New Consumption Models3. Managing the Explosion of Data Replicat...
QUESTIONS ANDDISCUSSION
THANK YOU
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2013 storage prediction hds hong kong

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2013 Storage Prediction-HDS Hong Kong

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  1. 1. RIDE WITH HITACHI DATA SYSTEMS:FAST TRACK YOUR BIG DATA JOURNEY2013 TOP 10 TRENDSHUBERT YOSHIDAVP & CTO, HITACHI DATA SYSTEMS
  2. 2. WHAT OUR CUSTOMERS ARE FACINGTHE DATA MULTIPLIER EFFECTALL DATA TYPES MACHINE DRIVEN HUMAN DRIVEN SATELLITE IMAGES EMAIL 1. Volume BUSINESS DRIVEN SENSORS 2. Velocity DATA BIG DATA BIG DATA DOCUMENTS LANDSCAPE TODAY TOMORROW BIO- 3. Variety EVOLUTION INFORMATICS OLTP WEB LOGS 4. Value M2M LOG FILES SOCIAL VIDEO AUDIO 1X 10X 100X I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA WITH MORE COMPLEX RELATIONSHIPS … IN REAL TIME … AT SCALE
  3. 3. DRAMATICCHANGES IN OPEXAND CAPEX
  4. 4. STORAGE VIRTUALIZATION REDUCES TCOReal cost savings: 20 to 50% reduction in storage spend Save 20 to 40% in operational costs Pay back in less than a year with zero page reclaim Higher utilization of existing storage assets CAPEX becomes a higher percentage of cost Adobe TCO/TB/Year - San Jose Only Cost of Disaster Risk Blended Rate for all Tiers, Block and File DR Infrastructure 12.00 SRM (Tools, labor) Floor space 10.00 Power, cooling TCO/TB/Year (thousands) Data migration, remastering 8.00 Storage Management, Labor Software Maintenance 6.00 SAN HW Maintenance Storage HW Maintenance 4.00 Software purchase or depreciation Storage File Servers 2.00 Storage circuits (DR, dark fibre) SAN HW depreciation 0.00 Storage Waste 2007 2008 2009 2010 2011P 2011V Storage HW Depreciation
  5. 5. NEW CONSUMPTIONMODELS
  6. 6. WAVE 3 ACQUISITION CYCLESBusiness Unit/ ITClient Demand Resources 3 Year Acquisition cycle Buy next 3 year’s resources at today’s costs Time Peak demand for IT resources Average demand for IT Resources
  7. 7. ACQUISITION CYCLE VERSUS CLOUDBusiness Unit/ ITClient Demand Resources Cloud Acquisition 3 Year Acquisition Enabling Technologies Dynamic Provisioning Non disruptive Migration Virtualization to extend assets Time 25% PERCENT OF CUSTOMERS’ INFRASTRUCTURE PURCHASES WILL BE BASED demand for UNIT CHARGE BY Peak ON A PER IT resources – GARTNER 2013Average demand for IT Resources
  8. 8. MANAGING THEEXPLOSION OFDATA REPLICATION
  9. 9. DATA COPIES ARE GROWING AT AN INCREASING RATEThe Storage Explosion  Copies of data is magnifying the ---Analytics explosion of data ---Test Dev  2013: Total cost of managing copy data passes that of production data ---BC/DR ---Snapshots ---Backup ---ProductionSource: Laura Dubois IDC http://www.actifio.com/wp-content/uploads/2012/07/IDC-Analyst-Connection.pdf July 2012
  10. 10. TOOLS FOR CONTROLLING COPIES  Eliminate copies ‒ Eliminate backup of static data with active archives ‒ Store data in an object or content store which can be accessed by multiple applications ‒ Replace attachments with links – SharePoint, the Loop ‒ In memory or inline analytics to eliminate the need for offline copies ‒ Data Life Cycle management tools to track and delete copies ‒ Consolidate, backup, DR, replication, CDP, archive  Reduce the capacity of copies ‒ Thin provisioning ‒ Copy on write and virtual thin copies ‒ Deduplication and compression
  11. 11. ENTERPRISE FLASHCONTROLLERS
  12. 12. LIMITATIONS OF CURRENT SSDCONTROLLER ARCHITECTUREDESIGNED FOR HIGH VOLUME MARKET- NOT ENTERPRISE STORAGE Single core Units (M) Entry-Level PC Limited memory 200 Mainstream PC 160 Enterprise Server Mapping table resident in Enterprise Storage flash 120 Industrial 2012 Bandwidth limits capacity 80 40 Write performance limited by number of pages per block 0 and garbage collection 2011 2012 2013 2014 2015 2016 Source: Gartner June, 2012 Limited system integration “Forecast Analysis: NAND, Worldwide, 2011-2016, options 2Q12 Update”
  13. 13. HITACHI ACCELERATED FLASH STORAGECOSTSNORMALIZED BIT PRICE COMPARED RELATIVE TO 146GB 15K RPM HDD Extended endurance without restrictions
  14. 14. ENTRY ENTERPRISESTORAGE SYSTEMS
  15. 15. X86 VIRTUAL SERVERS TRANSITIONING TOTIER 1 APPLICATIONS Requires tier 1 Enterprise Storage Customer ‒ More eggs in one basket Requirement ‒ Workload scales up with more VMs Integrated ‒ More Random I/O’s Storage Virtualization Requires clustering and replication Integrated ‒ Site recovery as well as load balance Management ‒ Hitachi Metro Cluster and HAM Migration of Midrange Modular storage systems to Enterprise Tier 1 storage ‒ Minimize Migration outage to VMs ‒ Leverage existing assets Migration of Tier 1 Unix to x86 LINUX ‒ Hitachi certification with Red Hat RHEL and RHEV
  16. 16. INTRODUCING HUS VM – ENTRYENTERPRISE HUS VM is a new storage system that combines VSP the best attributes of our existing VSP and HUS 100 products, into a new product designed for Tier 1 Enterprise the Entry Enterprise market ‒ Design attributes from the VSP: ‒ Robust microcode base with enterprise features HUS VM for open systems ‒ Internal Switch architecture with global cache Entry Level Enterprise ‒ Design attributes from the HUS 150: ‒ Modularized form factor, installable in any standard 19” rack (using Hitachi supplied rails). ‒ Disks and Disk Trays are common at the HUS 100 hardware level (firmware installed on disk trays is unique to each platform) ‒ Improved hardware ergonomics and software Tier 2 Midrange usability
  17. 17. OBJECT BASED FILE SYSTEMS17 © Hitachi Data Systems Corporation 2012. All Rights Reserved.
  18. 18. HARDWARE ACCELERATED OBJECT FILE SYSTEM Object based filesystem scales farther  Dedicated cache for each major function than the competition  Predictable performance, better scalability 16MM objects per directory to system limits Up to 8PB USABLE capacity  Metadata and sector cache reduce the I/O Faster file/directory lookup access to disk, improving performance
  19. 19. CONTENTPLATFORMS FORARCHIVE AND DATASHARING
  20. 20. THE NEXT STEP – CONTENTVIRTUALIZATION App A App B App C App D ServerVirtualization ContentVirtualization StorageVirtualization
  21. 21. CONTENT CLOUD PLATFORM E-mail Archive Document File System Home Grown PACS Software management Application Supporting multiple applications simultaneously ‒ Multi tenancy Common archive functions across content types ‒ Data and metadata ingest Result Set ‒ Authentication and policies Common Search ‒ All content in the archive • Scale up to 80 Nodes ‒ File Attribute, Meta data, bit map • SAN attach storage High performance scalability • 40 PB of Storage Single Instance store Encryption of data at rest • 32 Billion Objects
  22. 22. HARDWARE ASSISTSTORAGECONTROLLERS
  23. 23. MORE FUNCTIONS ARE PUSHED INTO THESTORAGE Applications are offloading more work to storage – Vmware API’s Application – Microsoft adapters and providers Database – Data base plugins OS Storage is required to provide more functions HBA Driver – Dynamic tiering – 1024 snapshots – Non Disruptive migration – Load balancing and QoS Interfaces are demanding faster throughput and response times – 6 Gbps Drives, 8 Gbps FC, 10 Gbps Ethernet – Flash drives – Million IOPs EFD/Flash Last Referenced 1 SAS TIER Storage must scale to meet big data demands Last Referenced 2 SATA TIER – Hundreds of applications – Thousands of clients – PB of capacities – Billions of objects
  24. 24. VSP – HARDWARE ASSIST CONTROLLER ARCHITECTURE Multi-Core Processors for software functions - VSD Hardware assist ASICs for scalable performance – FED, BED Scale up with modular processor cores and ASIC blades
  25. 25. HITACHI NAS PLATFORM WITH HARDWARE ASSIST FPGAS HNAS 3200Price HNAS 3100 8-Node 180K2 IOPS per Node HNAS 3090 16PB Capacity 8-Node 96K2IOPS per Node HNAS 3080 8PB Capacity 4-Node 73K1 IOPS per Node 8PB Capacity 2-Node 40K1 IOPS per Node 4PB Capacity Performance & Scalability Notes: 1 Based on SPECsfs_2008 NFS Benchmark 2 Based on SPECsfs_97 Benchmark.
  26. 26. ADOPTION OFMOBILE DEVICES
  27. 27. ADOPTION OF MOBILE DEVICES “And we use these (mobile) devices interchangeably, depending on our situation....... While this abundance causes disruption, it also creates amazing opportunity.” Larry Page Oct 12 ALLOW YOUR EMPLOYEES TO ACCESS DATA AND COLLABORATE onCompany Benefits: Productivity, Direct customer interaction ,ANY where ANY device from Lower costs Corporate Employee Benefits; choice of devices, apps, combine personal and Equipment work life Transformation Benefit: Employee driven innovation Challenges: Security and IT support, corporate network,Inside your offices privacy, device protection, encryptionBring Your Own Devices(BYOD) Cisco IBSG Survey Securely According to the iPass 2010 Mobile Workforce Report, employees with mobile devices work an extra 240 hours per year, that equates to an extra 6 weeks of work per year, per employee. Securely via public internet, while on the go
  28. 28. CONVERGEDSOLUTIONS
  29. 29. INFRASTRUCTURE DEPLOYMENT CHALLENGESIT Infrastructure IT Development Plan Support Buy Deploy Integrate Test Code Too many handoffs Too many tools Too many vendors Too much time Costs too much “IT organizations spend 23.3% of staff time and resources on this type of pre-system deployment…”
  30. 30. WHAT CUSTOMERS WANT WITHCONVERGED SOLUTIONS One purchase order ConvergedInfrastructure One solution stack One management software for all One-source support 99.999% availability and 100% warranty Deployment in as little as 2 days
  31. 31. 2013 TOP 10 TRENDS1. Dramatic Changes in OPEX and CAPEX2. New Consumption Models3. Managing the Explosion of Data Replication4. The Emergence of Enterprise Flash Controllers5. New Requirements for Entry Enterprise Storage Systems6. The Need for Object-Based File Systems7. Accelerating Use of Content Platforms for Data Archives and Data Sharing8. Hardware Assist Controllers to Satisfy Increasingly Complex Workloads9. Creating a Secure Platform for the Adoption of Mobile Devices10. More Tightly Integrated Converged Solutions
  32. 32. QUESTIONS ANDDISCUSSION
  33. 33. THANK YOU
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