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Aseem, Rishabh and Puneet

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They came close and missed by a whisker !

They came close and missed by a whisker !

Published in Technology , Business
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  • Learning the usage of the product.

Transcript

  • 1. Aseem Sidhu Rishabh Garg Puneet Kukreja IMT, Ghaziabad. Zippify Viral Marketing Plan
  • 2.
    • Zippified
    • Discover the best, forget the rest
  • 3.
    • Have you zippified yet?
    • Did you zippify today?
    • Are you zippified?
    • I zippify, do you zippify?
    Promotional Messages
  • 4.
    • Implementation plan
    • Social Media Marketing
    • Facebook game
    • Leverage Web 2.0
    • Apparel
    • The Site
    • Checklist
    Viral Marketing Presentation Roadmap
  • 5.
    • Month 1 – Creating a Buzz
      • India – Australia Cricket match series starts in the last week of October
      • Tie up with sites:
        • Cricinfo.com
          • Full Page and tear ads on match days
        • Indiatimes.com
          • Scoreboard sponsored by zippify
      • Social Media Marketing
      • Online games – Zuggi’s lifeline
    • Month 2 - Targeted and offline teasers
      • Printed on Coasters under coffee cups
      • Zippify Z marks
      • Float a funky teaser video
      • Small stickers saying Zippify covered at establishments
      • Distribute Zippify pamphlets at partners with the bill
    Viral Marketing Plan - Implementation
  • 6.
    • Month 3 – Expanding the network
      • Bluetooth messages to shoppers
      • E-mail advertising through gmail and yahoo
      • Member get member (Limited invites)
      • Sales calls
      • Distribute pamphlets when partners do home delivery
      • Target Beauty Parlours
      • Out of Home Activity for college students : Know your partner
    • Month 4 – Build relationships
      • User review videos on the site
      • Create a virtual shop use the character of Zuggi
        • Shop and save
        • Fun factor of shopping because of Zippify
    Viral Marketing Plan - Implementation
  • 7.
    • Give boys and girls Zippify cards and a list of partners
    • Give them a 100 Rs. Limit
    • Time period of 3 hours
    • Shop for the most innovative things
    • Highest matching couple gets shopping worth 10,000 Rs. free
    • All participants invited to a Jam session at the campus sponsored by Zippify
    OOH: Campus
  • 8.
    • Give shoppers Zippify cards and a list of partners
    • Give them a 50 Rs. Limit
    • Time period of 1 hours
    • Shop for the maximum number of unique products
    • Winner gets shopping worth 10,000 Rs. free
    OOH: Malls
  • 9.
    • Cover sites like:
      • Facebook
      • Orkut
      • Myspace
      • BigAdda
      • Indyarocks
    • Join groups and communities of the brands partnered with and post there
    • Create own fan pages
    • Advertise the Zippify website
    Social Media Marketing
  • 10.
    • Game on Facebook
    • User controls the way Zuggi grows
    • Using Zippify’s services virtually gets the user more points
    • Daily highest points gainer gets a free Zippify card
    Zuggi’s Lifeline
  • 11. Leverage Web 2.0
  • 12.
    • Spread short videos about zippify
    • Get popular bloggers to review the service
    • Advertise in games like second life etc.
    • Upload funky videos about Zippify
    • Create a Zippiwiki, a wiki about what all you can do with zippify
    Leverage Web 2.0
  • 13.
    • In Clothing stores:
      • Hang two pairs of Denims
      • One regular price
      • One Zippified (Special offer)
    • Advertise Zippified rates on various clothes
    Apparel
  • 14.
    • Educate the customer through the website
    • Live Assistance
      • Live video chat assistance to the users
      • Regarding usage of product
    • Links to blogs by users
    • Videos of existing users, talking about the service
    • Company link: Advantages to participating companies
    The Site
  • 15. Have you Zippified today?