Your SlideShare is downloading. ×
0
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Aseem, Rishabh and Puneet
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Aseem, Rishabh and Puneet

391

Published on

They came close and missed by a whisker !

They came close and missed by a whisker !

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
391
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Learning the usage of the product.
  • Transcript

    • 1. Aseem Sidhu Rishabh Garg Puneet Kukreja IMT, Ghaziabad. Zippify Viral Marketing Plan
    • 2. <ul><li>Zippified </li></ul><ul><li>Discover the best, forget the rest </li></ul>
    • 3. <ul><li>Have you zippified yet? </li></ul><ul><li>Did you zippify today? </li></ul><ul><li>Are you zippified? </li></ul><ul><li>I zippify, do you zippify? </li></ul>Promotional Messages
    • 4. <ul><li>Implementation plan </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Facebook game </li></ul><ul><li>Leverage Web 2.0 </li></ul><ul><li>Apparel </li></ul><ul><li>The Site </li></ul><ul><li>Checklist </li></ul>Viral Marketing Presentation Roadmap
    • 5. <ul><li>Month 1 – Creating a Buzz </li></ul><ul><ul><li>India – Australia Cricket match series starts in the last week of October </li></ul></ul><ul><ul><li>Tie up with sites: </li></ul></ul><ul><ul><ul><li>Cricinfo.com </li></ul></ul></ul><ul><ul><ul><ul><li>Full Page and tear ads on match days </li></ul></ul></ul></ul><ul><ul><ul><li>Indiatimes.com </li></ul></ul></ul><ul><ul><ul><ul><li>Scoreboard sponsored by zippify </li></ul></ul></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><ul><li>Online games – Zuggi’s lifeline </li></ul></ul><ul><li>Month 2 - Targeted and offline teasers </li></ul><ul><ul><li>Printed on Coasters under coffee cups </li></ul></ul><ul><ul><li>Zippify Z marks </li></ul></ul><ul><ul><li>Float a funky teaser video </li></ul></ul><ul><ul><li>Small stickers saying Zippify covered at establishments </li></ul></ul><ul><ul><li>Distribute Zippify pamphlets at partners with the bill </li></ul></ul>Viral Marketing Plan - Implementation
    • 6. <ul><li>Month 3 – Expanding the network </li></ul><ul><ul><li>Bluetooth messages to shoppers </li></ul></ul><ul><ul><li>E-mail advertising through gmail and yahoo </li></ul></ul><ul><ul><li>Member get member (Limited invites) </li></ul></ul><ul><ul><li>Sales calls </li></ul></ul><ul><ul><li>Distribute pamphlets when partners do home delivery </li></ul></ul><ul><ul><li>Target Beauty Parlours </li></ul></ul><ul><ul><li>Out of Home Activity for college students : Know your partner </li></ul></ul><ul><li>Month 4 – Build relationships </li></ul><ul><ul><li>User review videos on the site </li></ul></ul><ul><ul><li>Create a virtual shop use the character of Zuggi </li></ul></ul><ul><ul><ul><li>Shop and save </li></ul></ul></ul><ul><ul><ul><li>Fun factor of shopping because of Zippify </li></ul></ul></ul>Viral Marketing Plan - Implementation
    • 7. <ul><li>Give boys and girls Zippify cards and a list of partners </li></ul><ul><li>Give them a 100 Rs. Limit </li></ul><ul><li>Time period of 3 hours </li></ul><ul><li>Shop for the most innovative things </li></ul><ul><li>Highest matching couple gets shopping worth 10,000 Rs. free </li></ul><ul><li>All participants invited to a Jam session at the campus sponsored by Zippify </li></ul>OOH: Campus
    • 8. <ul><li>Give shoppers Zippify cards and a list of partners </li></ul><ul><li>Give them a 50 Rs. Limit </li></ul><ul><li>Time period of 1 hours </li></ul><ul><li>Shop for the maximum number of unique products </li></ul><ul><li>Winner gets shopping worth 10,000 Rs. free </li></ul>OOH: Malls
    • 9. <ul><li>Cover sites like: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Orkut </li></ul></ul><ul><ul><li>Myspace </li></ul></ul><ul><ul><li>BigAdda </li></ul></ul><ul><ul><li>Indyarocks </li></ul></ul><ul><li>Join groups and communities of the brands partnered with and post there </li></ul><ul><li>Create own fan pages </li></ul><ul><li>Advertise the Zippify website </li></ul>Social Media Marketing
    • 10. <ul><li>Game on Facebook </li></ul><ul><li>User controls the way Zuggi grows </li></ul><ul><li>Using Zippify’s services virtually gets the user more points </li></ul><ul><li>Daily highest points gainer gets a free Zippify card </li></ul>Zuggi’s Lifeline
    • 11. Leverage Web 2.0
    • 12. <ul><li>Spread short videos about zippify </li></ul><ul><li>Get popular bloggers to review the service </li></ul><ul><li>Advertise in games like second life etc. </li></ul><ul><li>Upload funky videos about Zippify </li></ul><ul><li>Create a Zippiwiki, a wiki about what all you can do with zippify </li></ul>Leverage Web 2.0
    • 13. <ul><li>In Clothing stores: </li></ul><ul><ul><li>Hang two pairs of Denims </li></ul></ul><ul><ul><li>One regular price </li></ul></ul><ul><ul><li>One Zippified (Special offer) </li></ul></ul><ul><li>Advertise Zippified rates on various clothes </li></ul>Apparel
    • 14. <ul><li>Educate the customer through the website </li></ul><ul><li>Live Assistance </li></ul><ul><ul><li>Live video chat assistance to the users </li></ul></ul><ul><ul><li>Regarding usage of product </li></ul></ul><ul><li>Links to blogs by users </li></ul><ul><li>Videos of existing users, talking about the service </li></ul><ul><li>Company link: Advantages to participating companies </li></ul>The Site
    • 15. Have you Zippified today?

    ×