CMO CONGRESS GDANSK APRIL 25, 2012
IS YOUR BRAND A BATTLESHIP?
OR HOSTING A GAMESHOW?
HOW TO BECOME A BRAND GARDNER
7 GARDENING TOOLS
TOOL 1: MAKE ROOM FOR OTHERS
THREADLESS
TOOL 2: PLAN FROM YOUR PURPOSE
THE GOAL IS NOT TO IDENTIFY PEOPLE WHO NEED WHAT YOU MAKE,THE GOAL IS TO IDENTIFY PEOPLE WHO BELIEVE WHAT YOU BELIEVE
EMIRATES AIRLINE CONNECTS GLOBALISTAS TO INSPIRE A NEW WORLD      http://www.youtube.com/watch?v=kSXzslHsNtQ
GREEN GIANT GET KIDS TO EAT VEG
TOOL 3: REFLECT THE INSIDE OUTSIDE
http://www.youtube.com/watch?v=SwDEF-w4rJkAXE/DOVE: SAME COMPANY, TWO DIFFERENT VIEWS OF WOMEN
TOOL 4: BE GENEROUS
A GIFT = TO GIVE, TO RECEIVE,       TO RECIPROCATE
AMEX DOES FIRST
TOOL 5: LIGHT MANY FIRES
BURGER KING
RED BULL
TOOL 6: BE HUMAN
PINTEREST WELCOME
TOOL 7: GET YOUR HANDS DIRTY
I QUIT MY JOB
WHAT ABOUT US?
SEE YOU IN THE GARDEN     @HKLEFEVRE
“IN THE LAND OF THE ONE-EYED  MONSTERS, CLOSE ONE EYE”
What Gardening Can Teach Us
What Gardening Can Teach Us
What Gardening Can Teach Us
What Gardening Can Teach Us
What Gardening Can Teach Us
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What Gardening Can Teach Us

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Presentation I made in Gdansk, Poland on April 25, 2012

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Transcript of "What Gardening Can Teach Us"

  1. 1. CMO CONGRESS GDANSK APRIL 25, 2012
  2. 2. IS YOUR BRAND A BATTLESHIP?
  3. 3. OR HOSTING A GAMESHOW?
  4. 4. HOW TO BECOME A BRAND GARDNER
  5. 5. 7 GARDENING TOOLS
  6. 6. TOOL 1: MAKE ROOM FOR OTHERS
  7. 7. THREADLESS
  8. 8. TOOL 2: PLAN FROM YOUR PURPOSE
  9. 9. THE GOAL IS NOT TO IDENTIFY PEOPLE WHO NEED WHAT YOU MAKE,THE GOAL IS TO IDENTIFY PEOPLE WHO BELIEVE WHAT YOU BELIEVE
  10. 10. EMIRATES AIRLINE CONNECTS GLOBALISTAS TO INSPIRE A NEW WORLD http://www.youtube.com/watch?v=kSXzslHsNtQ
  11. 11. GREEN GIANT GET KIDS TO EAT VEG
  12. 12. TOOL 3: REFLECT THE INSIDE OUTSIDE
  13. 13. http://www.youtube.com/watch?v=SwDEF-w4rJkAXE/DOVE: SAME COMPANY, TWO DIFFERENT VIEWS OF WOMEN
  14. 14. TOOL 4: BE GENEROUS
  15. 15. A GIFT = TO GIVE, TO RECEIVE, TO RECIPROCATE
  16. 16. AMEX DOES FIRST
  17. 17. TOOL 5: LIGHT MANY FIRES
  18. 18. BURGER KING
  19. 19. RED BULL
  20. 20. TOOL 6: BE HUMAN
  21. 21. PINTEREST WELCOME
  22. 22. TOOL 7: GET YOUR HANDS DIRTY
  23. 23. I QUIT MY JOB
  24. 24. WHAT ABOUT US?
  25. 25. SEE YOU IN THE GARDEN @HKLEFEVRE
  26. 26. “IN THE LAND OF THE ONE-EYED MONSTERS, CLOSE ONE EYE”
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