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What Gardening Can Teach Us
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What Gardening Can Teach Us

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Presentation I made in Gdansk, Poland on April 25, 2012

Presentation I made in Gdansk, Poland on April 25, 2012

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Transcript

  • 1. CMO CONGRESS GDANSK APRIL 25, 2012
  • 2. IS YOUR BRAND A BATTLESHIP?
  • 3. OR HOSTING A GAMESHOW?
  • 4. HOW TO BECOME A BRAND GARDNER
  • 5. 7 GARDENING TOOLS
  • 6. TOOL 1: MAKE ROOM FOR OTHERS
  • 7. THREADLESS
  • 8. TOOL 2: PLAN FROM YOUR PURPOSE
  • 9. THE GOAL IS NOT TO IDENTIFY PEOPLE WHO NEED WHAT YOU MAKE,THE GOAL IS TO IDENTIFY PEOPLE WHO BELIEVE WHAT YOU BELIEVE
  • 10. EMIRATES AIRLINE CONNECTS GLOBALISTAS TO INSPIRE A NEW WORLD http://www.youtube.com/watch?v=kSXzslHsNtQ
  • 11. GREEN GIANT GET KIDS TO EAT VEG
  • 12. TOOL 3: REFLECT THE INSIDE OUTSIDE
  • 13. http://www.youtube.com/watch?v=SwDEF-w4rJkAXE/DOVE: SAME COMPANY, TWO DIFFERENT VIEWS OF WOMEN
  • 14. TOOL 4: BE GENEROUS
  • 15. A GIFT = TO GIVE, TO RECEIVE, TO RECIPROCATE
  • 16. AMEX DOES FIRST
  • 17. TOOL 5: LIGHT MANY FIRES
  • 18. BURGER KING
  • 19. RED BULL
  • 20. TOOL 6: BE HUMAN
  • 21. PINTEREST WELCOME
  • 22. TOOL 7: GET YOUR HANDS DIRTY
  • 23. I QUIT MY JOB
  • 24. WHAT ABOUT US?
  • 25. SEE YOU IN THE GARDEN @HKLEFEVRE
  • 26. “IN THE LAND OF THE ONE-EYED MONSTERS, CLOSE ONE EYE”