Your SlideShare is downloading. ×
0
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
The Planner Survey 2006
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Planner Survey 2006

1,915

Published on

The second year of results.

The second year of results.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,915
On Slideshare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Account Planning Survey Results April 2006
  • 2. The 411 • Last year’s response was overwhelmingly positive, so decided to give it another go • Called upon planners to participate and pass on a survey - this year including salary, experience, satisfaction, and helpfulness of recruiters • 192 completed surveys (compared to 133 last year) from March 22 - April 7 – 46% Men/54% Women
  • 3. Some overview info (in percentages) Planners’ Origins Participants by Title Size of Department Agency Type Avg. Size of Dept at office location at office location Large: 51% have 15 or more Medium: 8.9 planners Small: 4.3 planners
  • 4. Some overview info cont. (in percentages) What would you say is your How is planning perceived at your company’s reputation in the industry? company? I have a foreign accent: Yes: 10% Too few to see if it No: 90% commands a premium
  • 5. Salary results Key to reading salary info •Salaries are shown as bell curves (ok, bell triangles) - averages plus the 75th and 25th percentile •For example, when you see a number listed under 75%, this is the average of the upper 25% of the set, the number under 50% is the mean for the whole set, and the number under 25% is the average for the bottom 25% of the set •Last year’s average is in the upper right-hand corner •For most titles, there were enough completes to divide among small, medium and large shops •Absolute minimum and maximum salaries are shown next to the “total” curves
  • 6. 2005 Avg. $39,580 Asst. Planner results Years in planning 1.3 Years working 3.5 25% 50% 75% 25% 50% 75% Large Medium Agency Agency (n=11) (n=15) $33,000 $43,818 $58,333 $29,250 $35,400 $45,000 Years in planning 1.6 1.3 1.3 Years in planning 1 1.1 1.3 Years working 2.7 5.1 3.7 Years working 2.3 2.3 2.8 25% 50% 25% 50% 75% 75% Small TOTAL Agency (n=30) (n=4) Min= $27K Max = $70K $30,000 $39,750 $48,000 $29,625 $39,067 $52,125 Years in planning 1.3 1.2 1.4 Years in planning 1 1.3 1 Years working 2.1 3.4 4.4 Years working 3 3.5 2
  • 7. 2005 Avg. $59,415 Planner results Years in planning 3.2 Years working 5.8 25% 50% 75% 25% 50% 75% Large Medium Agency Agency (n=19) (n=31) $49,800 $65,342 $83,700 $40,400 $57,958 $82,000 Years in planning 2.2 3.2 3.8 Years in planning 2 2.7 3.6 Years working 3 5.2 6.2 Years working 3.4 5.5 8.3 25% 50% 75% 25% 50% 75% Small TOTAL Agency (n=60) (n=10) Min= $36K Max = $120K $38,000 $57,056 $80,000 $41,147 $60,198 $82,633 Years in planning 2.1 2.9 3.9 Years in planning 2 3.1 4 Years working 3.5 5.5 7.4 Years working 2 5.9 6
  • 8. 2005 Avg. $83,926 Senior Planner results Years in planning 5.3 Years working 9.5 25% 50% 75% 25% 50% 75% Large Medium Agency Agency (n=24) (n=23) $76,667 $110,000 $153,333 $60,900 $94,347 $138,000 Years in planning 4.8 6.2 9.2 Years in planning 4.4 5.7 6 Years working 8.5 9.8 13 Years working 6.7 10.5 12.8 25% 50% 75% 25% 50% 75% Small TOTAL Agency (n=53) (n=6) Min= $50K Max = $180K $68,500 $85,667 $105,000 $68,385 $94,347 $143,077 Years in planning 4.5 5.8 7.5 Years in planning 4.5 4.7 4.5 Years working 8 9.9 12 Years working 8.5 11 9
  • 9. 2005 Avg. $122,325 Group Planning Director results Years in planning 8.6 Years working 12 25% 50% 75% 25% 50% 75% Large Medium Agency Agency (n=15) (n=12) $109,500 $165,200 $222,500 $111,667 $142,417 $183,333 Years in planning 8.8 10.5 13.8 Years in planning 7.3 9.3 8.3 Years working 11.3 13.9 18.8 Years working 8.3 12.9 15.3 25% 50% 75% 25% 50% 75% Small TOTAL Agency (n=33) (n=2) Min= $97K Max = $250K $187,500 $111,625 $157,310 $206,875 Years in planning 8.5 9.9 12.3 Years in planning 10.5 Years working 10.1 13.7 16.6 Years working 17
  • 10. 2005 Avg. $159,091 Head of Planning results Years in planning 9.6 Years working 14 Not enough to break out by agency size 25% 50% 75% TOTAL (n=16) Min= $52K Max = $325K $105,000 $172,188 $251,250 Years in planning 9 11.1 13.3 Years working 13 15.3 17.8
  • 11. The Value of Advanced Degrees I was disheartened to see the following results - just looking at the Planner and Sr. Planner levels (because of the numbers) those with Masters/MBAs or Bootcamp for Planners are not commanding higher salaries than our colleagues without advanced education, though Bootcamp may get you to a level faster or expedite a career change without the corresponding salary Planners with Planners with Bootcamp Planners with BAs Only Masters/MBA (n=13) (n=14) (n=32) Average Salary $61,808 $55,929 $61,412 Average years in planning 2.9 2.4 3.1 Average years working 6.2 5.1 5.3 Sr. Planners with Sr. Planners with Bootcamp Sr. Planners with BAs Masters/MBA (n=22) (n=3) Only (n=29) Average Salary $102,500 $71,667 $101,948 Average years in planning 5.9 3.7 6 Average years working 10.2 10.3 9.7
  • 12. The New York Factor Living in New York does seem to come with a significant bump in salary. Looking at the most stable group at the planner level, you’re talking a 21% increase in salary, which is big, but probably doesn’t match up with the increased cost of living. Asst. Planners Planners Sr. Planners NY Not NY Not NY Not (n=6) (n= 24) (n=20) (n=39) (n=29) (n=24) Average Salary $50,500 $36,208 $68,025 $56,185 $112,232 $87,146 Average years in planning 1.3 1.2 3.3 2.7 5.6 6 Average years working 3.8 3.3 5.4 5.5 10.1 9.8 Group Planning Directors Head of Planning NY Not NY Not (n= 13) (n=16) (n=5) (n=11) Average Salary $175,077 $142,875 $213,000 $153,636 Average years in planning 10 9.8 11.2 11.1 Average years working 14.3 13.2 17 14.5
  • 13. The Male/Female Comparison The numbers are really close, but the guys are ahead every time until Head of Planning (our smallest group). But do the guys get a shot at the title “head of planning” at an earlier age? The male Heads of Planning are comparable in experience and salary to GPDs. Asst. Planners Planners Sr. Planners M F M F M F Average Salary $39,353 $38,692 $61,885 $58,870 $102,875 $98,448 Average years in planning 1.4 1.1 3 2.8 5.8 5.7 Average years working 2.8 3.8 5.2 5.7 10.2 9.7 Group Planning Directors Head of Planning M F M F Average Salary $165,636 $152,222 $168,333 $177,143 Average years in planning 10 9.8 9.8 12.9 Average years working 13 14.8 13.7 17.4
  • 14. Additional Compensation Please select each of the additional elements of compensation that you receive 61% of planners surveyed are receiving some level of bonus “Other” includes profit sharing, blackberries, tuition reimbursement, gym fees, free food, and weekly beatings from the CEO (loved that one!)
  • 15. What could your company offer that would make you more loyal? (open-end) # of Other ideas Agency commit to better work mentions Encouragement More staff/interns Extra vacation days/flex time 51 Company car Parking/transit Training 30 Ability to take vacation without Appreciation/Respect Stipend for learning/networking 11 guilt/dirty looks Gi=s Pay for cell phone 10 Ability to work part-time Spa day Tuition reimbursement 10 Dogs at work Blackberry More salary 9 Longer maternity leave Dept. trips/outings Profit sharing/stock 9 Better looking agency Cannes environment Send to AP conference 9 Lunch/Snacks Promotion Gym membership/facilities 9 Ability to telecommute Internal rewards Sabbatical 8 International work Better 401K match More responsibility/better role 6 Thinking time Fewer hours Flexible schedule 6 Better office location Pay for home internet Summer Fridays 6 Own office (not shared) Child care Better IT equipment 5 T-shirt Paid overtime Better agency culture 5 Better coffee Dinner when working late First/business class travel 5 Paternity leave Regular reviews
  • 16. Will the day-to-day ever live up to the ideal? How much you like current job How much you like planning As you move up the food chain (job title), like turns to really like, really like turns to love. So maybe it’s better at the top.
  • 17. What would you change about your job? (open-end) “Less politics.” “That I’d be more involved in brand experiences, a creative in my own right, not just a ‘research keeper.’” “I would probably want the head of my department to take a more active role in the growth of each planner.” “Higher salary. Change clients more frequently.” “Nothing wrong with my job, just wish I had more hours in the day to do it better and enjoy life more.” “More time to read up on stuff going on in the world. (books, blogs, etc.) Less time dealing with the latest ‘fire.’ Due to these out-of-the-blue problems, I don’t have time during the normal work week to get any real thinking done on the projects I have going on, and that’s incredibly annoying.” “Less chasing of new business.”
  • 18. If you could change anything about the planning discipline or industry you work in, what would you change? (open-end) “Have planners be paired up more closely with creative teams.” “Research techniques. We tend to rely on the same stale methods.” “The arrogance and provincial nature of planning. For idea people, planners look at surprisingly few influences.” “I would love to let the air out of those pompous assholes that seem to be lurking around every corner in agencyland: the first ones to take credit and the last ones to roll up their sleeves and get stuff done - drive me crazy!!! We are not curing cancer or painting the Sistine Chapel. We are hired to sell shit. Don’t pretend otherwise, do it well, on time and on budget. Why all the drama and arrogance? They make it less fun for the rest of us.” “I would like to see us better learn from others who might be the equivalent of planners in their field, outside of marketing. i.e. urban planners, anthropologists.” “The hours!” “Planning awards need to be more attainable. This “no grand prix” crap is ridiculous and NOT motivating.”
  • 19. Satisfaction with compensation by title Completely Somewhat Fair Somewhat Really Unfair Unfair Better Than Awesome Fair Assistant/Junior 7% 40% 43% 10% 0% Planner 5% 36% 43% 12% 3% Senior 6% 13% 53% 23% 6% Group Director 7% 15% 37% 33% 7% Head 6% 6% 44% 25% 19%
  • 20. Planners on the Move How likely are you to change Number of years at current co. jobs this year? 39%
  • 21. Ah, recruiters Did you use one? Did they help? Top Box Percent who say “helped a great deal”
  • 22. Closing thoughts • I think I may come off as a feminist watch dog, but I believe based on what I’ve seen that women and men are paid on par with each other, but perhaps the guys get a shot at the top job at a younger age • Graduate degrees should command a premium. WTF? • I haven’t added ethnicity because I won’t be able to look at it by level, but if you’re curious how diverse we are (or likely, aren’t), let me know and I will add • Would love to know your comments - it seems most people are comfortable with emailing me directly so feel free to drop me a line: heather.lefevre@martinagency.com

×