Account Planning Salary Survey Results February 2005

The scoop Needed an objective resource to evaluate planning salaries Called upon planners to participate and pass on a salary survey 133 completed surveys 42% male/58% female Level breakout (those who provided salary figure): 16 Junior/Assistant, 41 Planner, 28 Senior, 20 VP, 22 Director 14% from a small agency, 45% from a medium agency, 41% from a large agency (agency size did not have a measurable impact on salaries)

Needed an objective resource to evaluate planning salaries

Called upon planners to participate and pass on a salary survey

133 completed surveys

42% male/58% female

Level breakout (those who provided salary figure): 16 Junior/Assistant, 41 Planner, 28 Senior, 20 VP, 22 Director

14% from a small agency, 45% from a medium agency, 41% from a large agency (agency size did not have a measurable impact on salaries)

The top line results 14 9.6 $159,091 Director (22) 8.6 5.3 3.2 1.3 Avg. # years planning $122,325 $83,926 $59,415 $39,580 Mean 12.0 VP (20) 9.5 Senior (28) 5.8 Planner (41) 3.5 Assistant/Junior (16 gave salaries) Avg. # years working

Assistant/Junior Planner results

Planner results

Planner results (cont.)

Senior Planner results

Senior Planner results (cont.)

VP, Senior Planner results There is a difference here between men and women’s salaries; however, there is about 4 years difference in planning experience

Director results

Director results (cont.)

Results by region: East East consists of planners in New York, Massachusetts, New Jersey, Pennsylvania, Washington D.C., Maryland, Georgia and Florida

Results by region: Central Central consists of planners in Minnesota, Illinois, Ohio, Kansas, Texas and Missouri

Results by region: West West consists of planners in California, Washington and Arizona

Education 42% 40% 41% Male Female Total (22) Director VP Senior Planner Assistant/Junior Male Female Total (20) Male Female Total (28) Male Female Total (40) Male Female Total (15) 13% 50% 35% 46% 27% 36% 31% 35% 33% 33% 50% 47% % completed advanced degree

No surprise: no engineers, no kinesiology majors Degrees span typical subjects: Marketing English Economics Business Journalism Foreign language Sociology Theater

Degrees span typical subjects:

Marketing

English

Economics

Business

Journalism

Foreign language

Sociology

Theater

Satisfaction with compensation by title 6% 50% 44% 0% Director (18) 10% 50% 30% 5% VP (20) 4% 32% 54% 11% Senior (28) 2% 26% 43% 26% Planner (42) 6% 12% 41% 41% Assistant/Junior (17) Excellent Good Fair Poor

Macro Conclusions Whew. Women aren’t getting screwed. On the contrary, our industry seems to be pretty fair based on years of experience, regardless of gender. If you aspire to make more than $150K-$250K in today’s dollars, better start guitar lessons or begin playing the lottery. I found this very helpful as a platform to negotiate from and would like to do it once a year if you’re willing. Potential improvements/additional questions I would ask: Did you use a recruiter to land your current job? Continent of origin/Do you speak with an accent? Just ask yes/no regarding degrees Just ask region and not state Would love to know your comments, and if you’d like to remain anonymous you can leave comments here: http://www. zoomerang .com/survey. zgi ?p=WEB22459F6SF6E

Whew. Women aren’t getting screwed. On the contrary, our industry seems to be pretty fair based on years of experience, regardless of gender.

If you aspire to make more than $150K-$250K in today’s dollars, better start guitar lessons or begin playing the lottery.

I found this very helpful as a platform to negotiate from and would like to do it once a year if you’re willing. Potential improvements/additional questions I would ask:

Did you use a recruiter to land your current job?

Continent of origin/Do you speak with an accent?

Just ask yes/no regarding degrees

Just ask region and not state

Would love to know your comments, and if you’d like to remain anonymous you can leave comments here: http://www. zoomerang .com/survey. zgi ?p=WEB22459F6SF6E