Connecting Youth on Social         Networking PlatformsJune 2011     Efficiency Unit     The Government of the Hong Kong S...
Youngsters’ expectations on Government Portal                 我想搵D                短片啱晒   堅想搵           節目    超鍾意睇        ...
We are always changing                         3
We already have a website. Why    need a Facebook page?                                 4
Have you used social media in past 6 months?Source: Hong Kong Social Media Marketers Survey 2010                          ...
Social networking platform – young        people’s playground                                 6
Shanghai Wall Post 上海Wall貼   Lesson learnt – Need to be human                                      7
Shanghai Wall Post 上海Wall貼Lesson learnt –Manage your Facebook Page                                           8
Shanghai Wall Post 上海Wall貼     • Lesson learnt – Any Jetso ?                                     9
Shanghai Wall Post 上海Wall貼   Conclusion from Shanghai Wall Post • Need dedicated resources • Seek external help whenever n...
Freshtakes – A Moving Images        Competition Lesson learnt – Get people involved                                       11
Freshtakes – A Moving Images        Competition                               12
Freshtakes – A Moving Images        Competition    Lesson learnt – Be responsive                                    13
ESF Marketing CompetitionLesson learnt – Active participation                                       14
An experience in Theatre Photography    Lesson learnt – Members Involvement                                          15
Our Presence in other SN Platforms                                 16
Looking Ahead (1)• Our presence in mobile platforms                                     17
Looking Ahead (2)• New web content management tool to optimize  content production and enable multi-channels  deployment a...
Looking Ahead (3)• Utilize location-based technology to improve  user experience                                          ...
Looking Ahead (4)• Maximize our visibility in social networking  platforms                 and more…                      ...
Looking Ahead (5)• Stay close with Internet trend and technology  affecting youngsters’ information  consumption pattern  ...
Looking Ahead (6)• The future Youth Portal in social networking  platform
Thank you            23
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Government 2.1 - “Connecting youth on Social Networking Platforms” by Youth Portal, Efficiency Unit

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Mr. CC Hui, Executive Director of the Youth Portal, Efficiency Unit of the Hong Kong SAR Government

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Government 2.1 - “Connecting youth on Social Networking Platforms” by Youth Portal, Efficiency Unit

  1. 1. Connecting Youth on Social Networking PlatformsJune 2011 Efficiency Unit The Government of the Hong Kong Special Administrative Region
  2. 2. Youngsters’ expectations on Government Portal 我想搵D 短片啱晒 堅想搵 節目 超鍾意睇 我:p 工:) BLOG ;> 我想 我要摷 我要搵D 方便D 資料:O 勁想做 嘢嚟學! 我想慳 ^v^ 下義工 時間 :< ^U^
  3. 3. We are always changing 3
  4. 4. We already have a website. Why need a Facebook page? 4
  5. 5. Have you used social media in past 6 months?Source: Hong Kong Social Media Marketers Survey 2010 5
  6. 6. Social networking platform – young people’s playground 6
  7. 7. Shanghai Wall Post 上海Wall貼 Lesson learnt – Need to be human 7
  8. 8. Shanghai Wall Post 上海Wall貼Lesson learnt –Manage your Facebook Page 8
  9. 9. Shanghai Wall Post 上海Wall貼 • Lesson learnt – Any Jetso ? 9
  10. 10. Shanghai Wall Post 上海Wall貼 Conclusion from Shanghai Wall Post • Need dedicated resources • Seek external help whenever necessary 10
  11. 11. Freshtakes – A Moving Images Competition Lesson learnt – Get people involved 11
  12. 12. Freshtakes – A Moving Images Competition 12
  13. 13. Freshtakes – A Moving Images Competition Lesson learnt – Be responsive 13
  14. 14. ESF Marketing CompetitionLesson learnt – Active participation 14
  15. 15. An experience in Theatre Photography Lesson learnt – Members Involvement 15
  16. 16. Our Presence in other SN Platforms 16
  17. 17. Looking Ahead (1)• Our presence in mobile platforms 17
  18. 18. Looking Ahead (2)• New web content management tool to optimize content production and enable multi-channels deployment and content targeting 18
  19. 19. Looking Ahead (3)• Utilize location-based technology to improve user experience Exhibition: "Einstein in Hong Kong" 19
  20. 20. Looking Ahead (4)• Maximize our visibility in social networking platforms and more… 20
  21. 21. Looking Ahead (5)• Stay close with Internet trend and technology affecting youngsters’ information consumption pattern 21
  22. 22. Looking Ahead (6)• The future Youth Portal in social networking platform
  23. 23. Thank you 23

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