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Essentials of SEO Elements Title Tag: 60-70 characters, most important words first. Visible Text: Headings, sub heading using target keywords Meta Description: Call to action. 150 characters max. Alt Tags: 3-5 words. Descriptive. Meta Keywords: 20-30 most important words or phrases
Essentials of SEO Elements Keyword Research. Develop a target list. Customize SEO elements to each page. Mixture of manual & automated updates.
Manage Beyond the Click: Landing Page Optimization: Test B 24% Bounce Rate114% Conversion Rate Test A41% Bounce Rate71% Conversion Rate Performance Improvement: >85%
Continuous Improvement Constant analysis & updates to SEO keywords, landing pages & site content. Your online marketing efforts are constantly reallocated based on results. Key metrics improve during each program and across the year. Case Study 1: VISIT FLORIDA Integrated Online Marketing Program May – June 2009
6 x Key Reminders - SEO 360⁰ Prioritize SEO – it is critical. Invest in Content Optimize Content (Title & Meta Tags, XML Site Map) Build Links Integrate with your other online marketing Manage ‘Beyond the Click’
The Essential (& FREE) SEO Tool Kit Robust Analytics – eg: Google Analytics: www.google.com/analytics Keyword Research Tool - eg: Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal XML Site Maps: http://sitemaps.org Google Webmaster Tools: www.google.com/webmaster Page Ranking Tool http://www.google.com/toolbar Quantcast Audience & Affinity Information www.quantcast.com
SEO 360⁰The Essentials of Search Engine Optimization SEO 360⁰‘White Paper’ http://budurl.com/SEO360 This & other research & white papers @ www.MilesMedia.com/insight
RESOURCES FOR RESOURCES OR TO CONNECT: www.MilesMedia.com/insight www.Twitter.com/milesmedia www.Twitter.com/kiwicolorado
SEO 360⁰The Essentials of Search Engine Optimization Chris Adams Director of Online Marketing, Miles Media Chris.adams@MilesMedia.com Tel: 1 941 342 2323 www.Twitter.com/kiwicolorado www.MilesMedia.com/insight