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Seo Essentials.3.10.10
 

Seo Essentials.3.10.10

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Chris Adams of Miles Media presented these slides during a free webinar hosted by CCTB today.

Chris Adams of Miles Media presented these slides during a free webinar hosted by CCTB today.

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    Seo Essentials.3.10.10 Seo Essentials.3.10.10 Presentation Transcript

    • SEO 360⁰The Essentials of Search Engine Optimization
      Chris Adams
      Director of Online Marketing
    • SEO 360⁰The Essentials of Search Engine Optimization
      SEO 360⁰‘White Paper’
      http://budurl.com/SEO360
      This & other research & white papers @
      www.MilesMedia.com/insight
    • SEO 360⁰ - The Essentials
      The Importance of SEO
      The 6 building blocks of SEO 360⁰
      Integrated Online Marketing & SEO 360⁰
    • SEO 360⁰ - The Essentials contd.
      C. The 6 building blocks of SEO 360⁰
      Content is King
      Social Media Marketing
      Optimize Content
      XML Site Map
      Linking Strategy
      Local Business Listings
    • SEO & SEM
      PAID
      ORGANIC
    • SEO 360⁰
      6 BUILDING BLOCKS
    • 1: Building Blocks of SEO 360⁰
      Content is King
    • SEO Starts & Ends with Great Content
    • 2: Building Blocks of SEO 360⁰
      Social Media Marketing
    • Encourage Sharing from Your Site.
    • SEO & Social Media
      Share, seed, engage & facilitate.
      Link back to your main site.
      Use campaign tracking codes in your links.
      Use URL shortenerswhich use 301 redirects
    • 3: Building Blocks of SEO 360⁰
      Optimize Content
    • Essentials of SEO Elements
      Title Tag: 60-70 characters, most important words first.
      Visible Text: Headings, sub heading using target keywords
      Meta Description: Call to action. 150 characters max.
      Alt Tags: 3-5 words. Descriptive.
      Meta Keywords: 20-30 most important words or phrases
    • Essentials of SEO Elements
      Keyword Research. Develop a target list.
      Customize SEO elements to each page.
      Mixture of manual & automated updates.
    • 4: Building Blocks of SEO 360⁰
      XML Site Map
    • XML (Search Engine Friendly) Site Map
    • XML (Search Engine Friendly) Site Map
      www.choosechicago.com/sitemap.xml
      http://sitemaps.org
    • 5: Building Blocks of SEO 360⁰
      Linking Strategy
    • Quality Inbound Links.
      Use Google’s Page Ranking Tool to assess site’s “quality”.
    • Quality Inbound Links.
    • www.quantcast.com
    • Building Blocks of SEO 360⁰
      Local Business Listings
    • Manage Your Local Business Listing
    • Manage Your Local Business Listing
      Edit at:
      Google Local Business Center
      & on other sites
    • SEO 360⁰ - The Essentials.
      C. The 6 building blocks of SEO 360⁰
      Content is King
      Social Media Marketing
      Optimize Content
      XML Site Map
      Linking Strategy
      Local Business Listings
    • Integrated Online Marketing
      SEO & Integrated Online Marketing
    • DATA DRIVEN TOURISM MARKETING
      Continuous Improvement
      Source: Omniture.
    • Building Blocks of SEO 360⁰
      Manage ‘Beyond the Click’
    • Manage Beyond the Click: Landing Pages
    • Manage Beyond the Click:
      Landing Page Optimization:
      Test B
      24% Bounce Rate114% Conversion Rate
      Test A41% Bounce Rate71% Conversion Rate
      Performance Improvement: >85%
    • Continuous Improvement
      Constant analysis & updates to SEO keywords, landing pages & site content.
      Your online marketing efforts are constantly reallocated based on results.
      Key metrics improve during each program and across the year.
      Case Study 1: VISIT FLORIDA Integrated Online Marketing Program May – June 2009
    • 6 x Key Reminders - SEO 360⁰
      Prioritize SEO – it is critical.
      Invest in Content
      Optimize Content (Title & Meta Tags, XML Site Map)
      Build Links
      Integrate with your other online marketing
      Manage ‘Beyond the Click’
    • The Essential (& FREE) SEO Tool Kit
      Robust Analytics – eg: Google Analytics: www.google.com/analytics
      Keyword Research Tool - eg: Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
      XML Site Maps: http://sitemaps.org
      Google Webmaster Tools: www.google.com/webmaster
      Page Ranking Tool http://www.google.com/toolbar
      Quantcast Audience & Affinity Information www.quantcast.com
    • SEO 360⁰The Essentials of Search Engine Optimization
      SEO 360⁰‘White Paper’
      http://budurl.com/SEO360
      This & other research & white papers @
      www.MilesMedia.com/insight
    • RESOURCES
      FOR RESOURCES OR TO CONNECT:
      www.MilesMedia.com/insight
      www.Twitter.com/milesmedia
      www.Twitter.com/kiwicolorado
    • SEO 360⁰The Essentials of Search Engine Optimization
      Chris Adams
      Director of Online Marketing, Miles Media
      Chris.adams@MilesMedia.com
      Tel: 1 941 342 2323
      www.Twitter.com/kiwicolorado
      www.MilesMedia.com/insight