Seo Essentials.3.10.10

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Chris Adams of Miles Media presented these slides during a free webinar hosted by CCTB today.

Chris Adams of Miles Media presented these slides during a free webinar hosted by CCTB today.

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  • 1. SEO 360⁰The Essentials of Search Engine Optimization
    Chris Adams
    Director of Online Marketing
  • 2. SEO 360⁰The Essentials of Search Engine Optimization
    SEO 360⁰‘White Paper’
    http://budurl.com/SEO360
    This & other research & white papers @
    www.MilesMedia.com/insight
  • 3. SEO 360⁰ - The Essentials
    The Importance of SEO
    The 6 building blocks of SEO 360⁰
    Integrated Online Marketing & SEO 360⁰
  • 4. SEO 360⁰ - The Essentials contd.
    C. The 6 building blocks of SEO 360⁰
    Content is King
    Social Media Marketing
    Optimize Content
    XML Site Map
    Linking Strategy
    Local Business Listings
  • 5.
  • 6. SEO & SEM
    PAID
    ORGANIC
  • 7. SEO 360⁰
    6 BUILDING BLOCKS
  • 8. 1: Building Blocks of SEO 360⁰
    Content is King
  • 9. SEO Starts & Ends with Great Content
  • 10. 2: Building Blocks of SEO 360⁰
    Social Media Marketing
  • 11. Encourage Sharing from Your Site.
  • 12. SEO & Social Media
    Share, seed, engage & facilitate.
    Link back to your main site.
    Use campaign tracking codes in your links.
    Use URL shortenerswhich use 301 redirects
  • 13. 3: Building Blocks of SEO 360⁰
    Optimize Content
  • 14.
  • 15.
  • 16. Essentials of SEO Elements
    Title Tag: 60-70 characters, most important words first.
    Visible Text: Headings, sub heading using target keywords
    Meta Description: Call to action. 150 characters max.
    Alt Tags: 3-5 words. Descriptive.
    Meta Keywords: 20-30 most important words or phrases
  • 17. Essentials of SEO Elements
    Keyword Research. Develop a target list.
    Customize SEO elements to each page.
    Mixture of manual & automated updates.
  • 18. 4: Building Blocks of SEO 360⁰
    XML Site Map
  • 19. XML (Search Engine Friendly) Site Map
  • 20. XML (Search Engine Friendly) Site Map
    www.choosechicago.com/sitemap.xml
    http://sitemaps.org
  • 21. 5: Building Blocks of SEO 360⁰
    Linking Strategy
  • 22. Quality Inbound Links.
    Use Google’s Page Ranking Tool to assess site’s “quality”.
  • 23. Quality Inbound Links.
  • 24. www.quantcast.com
  • 25. Building Blocks of SEO 360⁰
    Local Business Listings
  • 26. Manage Your Local Business Listing
  • 27. Manage Your Local Business Listing
    Edit at:
    Google Local Business Center
    & on other sites
  • 28. SEO 360⁰ - The Essentials.
    C. The 6 building blocks of SEO 360⁰
    Content is King
    Social Media Marketing
    Optimize Content
    XML Site Map
    Linking Strategy
    Local Business Listings
  • 29. Integrated Online Marketing
    SEO & Integrated Online Marketing
  • 30.
  • 31. DATA DRIVEN TOURISM MARKETING
    Continuous Improvement
    Source: Omniture.
  • 32. Building Blocks of SEO 360⁰
    Manage ‘Beyond the Click’
  • 33. Manage Beyond the Click: Landing Pages
  • 34. Manage Beyond the Click:
    Landing Page Optimization:
    Test B
    24% Bounce Rate114% Conversion Rate
    Test A41% Bounce Rate71% Conversion Rate
    Performance Improvement: >85%
  • 35. Continuous Improvement
    Constant analysis & updates to SEO keywords, landing pages & site content.
    Your online marketing efforts are constantly reallocated based on results.
    Key metrics improve during each program and across the year.
    Case Study 1: VISIT FLORIDA Integrated Online Marketing Program May – June 2009
  • 36. 6 x Key Reminders - SEO 360⁰
    Prioritize SEO – it is critical.
    Invest in Content
    Optimize Content (Title & Meta Tags, XML Site Map)
    Build Links
    Integrate with your other online marketing
    Manage ‘Beyond the Click’
  • 37. The Essential (& FREE) SEO Tool Kit
    Robust Analytics – eg: Google Analytics: www.google.com/analytics
    Keyword Research Tool - eg: Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
    XML Site Maps: http://sitemaps.org
    Google Webmaster Tools: www.google.com/webmaster
    Page Ranking Tool http://www.google.com/toolbar
    Quantcast Audience & Affinity Information www.quantcast.com
  • 38. SEO 360⁰The Essentials of Search Engine Optimization
    SEO 360⁰‘White Paper’
    http://budurl.com/SEO360
    This & other research & white papers @
    www.MilesMedia.com/insight
  • 39. RESOURCES
    FOR RESOURCES OR TO CONNECT:
    www.MilesMedia.com/insight
    www.Twitter.com/milesmedia
    www.Twitter.com/kiwicolorado
  • 40. SEO 360⁰The Essentials of Search Engine Optimization
    Chris Adams
    Director of Online Marketing, Miles Media
    Chris.adams@MilesMedia.com
    Tel: 1 941 342 2323
    www.Twitter.com/kiwicolorado
    www.MilesMedia.com/insight