Your SlideShare is downloading. ×
0
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Seo Essentials.3.10.10
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Seo Essentials.3.10.10

625

Published on

Chris Adams of Miles Media presented these slides during a free webinar hosted by CCTB today.

Chris Adams of Miles Media presented these slides during a free webinar hosted by CCTB today.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
625
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SEO 360⁰The Essentials of Search Engine Optimization<br />Chris Adams<br />Director of Online Marketing<br />
  • 2. SEO 360⁰The Essentials of Search Engine Optimization<br />SEO 360⁰‘White Paper’<br />http://budurl.com/SEO360<br />This & other research & white papers @ <br />www.MilesMedia.com/insight<br />
  • 3. SEO 360⁰ - The Essentials<br />The Importance of SEO<br />The 6 building blocks of SEO 360⁰<br />Integrated Online Marketing & SEO 360⁰<br />
  • 4. SEO 360⁰ - The Essentials contd.<br />C. The 6 building blocks of SEO 360⁰<br />Content is King<br />Social Media Marketing<br />Optimize Content<br />XML Site Map<br />Linking Strategy<br />Local Business Listings<br />
  • 5.
  • 6. SEO & SEM<br />PAID <br />ORGANIC<br />
  • 7. SEO 360⁰<br />6 BUILDING BLOCKS<br />
  • 8. 1: Building Blocks of SEO 360⁰<br />Content is King<br />
  • 9. SEO Starts & Ends with Great Content<br />
  • 10. 2: Building Blocks of SEO 360⁰<br />Social Media Marketing<br />
  • 11. Encourage Sharing from Your Site.<br />
  • 12. SEO & Social Media<br />Share, seed, engage & facilitate.<br />Link back to your main site.<br />Use campaign tracking codes in your links. <br />Use URL shortenerswhich use 301 redirects<br />
  • 13. 3: Building Blocks of SEO 360⁰<br />Optimize Content<br />
  • 14.
  • 15.
  • 16. Essentials of SEO Elements<br />Title Tag: 60-70 characters, most important words first.<br />Visible Text: Headings, sub heading using target keywords<br />Meta Description: Call to action. 150 characters max. <br />Alt Tags: 3-5 words. Descriptive.<br />Meta Keywords: 20-30 most important words or phrases<br />
  • 17. Essentials of SEO Elements<br />Keyword Research. Develop a target list. <br />Customize SEO elements to each page.<br />Mixture of manual & automated updates.<br />
  • 18. 4: Building Blocks of SEO 360⁰<br />XML Site Map<br />
  • 19. XML (Search Engine Friendly) Site Map<br />
  • 20. XML (Search Engine Friendly) Site Map<br />www.choosechicago.com/sitemap.xml<br />http://sitemaps.org<br />
  • 21. 5: Building Blocks of SEO 360⁰<br />Linking Strategy<br />
  • 22. Quality Inbound Links. <br />Use Google’s Page Ranking Tool to assess site’s “quality”. <br />
  • 23. Quality Inbound Links. <br />
  • 24. www.quantcast.com<br />
  • 25. Building Blocks of SEO 360⁰<br />Local Business Listings<br />
  • 26. Manage Your Local Business Listing<br />
  • 27. Manage Your Local Business Listing<br />Edit at: <br />Google Local Business Center<br />& on other sites<br />
  • 28. SEO 360⁰ - The Essentials.<br />C. The 6 building blocks of SEO 360⁰<br />Content is King<br />Social Media Marketing<br />Optimize Content<br />XML Site Map<br />Linking Strategy<br />Local Business Listings<br />
  • 29. Integrated Online Marketing<br />SEO & Integrated Online Marketing<br />
  • 30.
  • 31. DATA DRIVEN TOURISM MARKETING<br />Continuous Improvement<br />Source: Omniture. <br />
  • 32. Building Blocks of SEO 360⁰<br />Manage ‘Beyond the Click’<br />
  • 33. Manage Beyond the Click: Landing Pages<br />
  • 34. Manage Beyond the Click:<br />Landing Page Optimization: <br />Test B<br />24% Bounce Rate114% Conversion Rate<br />Test A41% Bounce Rate71% Conversion Rate<br />Performance Improvement: >85%<br />
  • 35. Continuous Improvement<br />Constant analysis & updates to SEO keywords, landing pages & site content.<br />Your online marketing efforts are constantly reallocated based on results. <br />Key metrics improve during each program and across the year. <br />Case Study 1: VISIT FLORIDA Integrated Online Marketing Program May – June 2009<br />
  • 36. 6 x Key Reminders - SEO 360⁰<br />Prioritize SEO – it is critical. <br />Invest in Content<br />Optimize Content (Title & Meta Tags, XML Site Map)<br />Build Links<br />Integrate with your other online marketing <br />Manage ‘Beyond the Click’<br />
  • 37. The Essential (& FREE) SEO Tool Kit<br />Robust Analytics – eg: Google Analytics: www.google.com/analytics<br />Keyword Research Tool - eg: Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal<br />XML Site Maps: http://sitemaps.org<br />Google Webmaster Tools: www.google.com/webmaster<br />Page Ranking Tool http://www.google.com/toolbar<br />Quantcast Audience & Affinity Information www.quantcast.com<br />
  • 38. SEO 360⁰The Essentials of Search Engine Optimization<br />SEO 360⁰‘White Paper’<br />http://budurl.com/SEO360<br />This & other research & white papers @ <br />www.MilesMedia.com/insight<br />
  • 39. RESOURCES<br />FOR RESOURCES OR TO CONNECT:<br />www.MilesMedia.com/insight<br />www.Twitter.com/milesmedia<br />www.Twitter.com/kiwicolorado<br />
  • 40. SEO 360⁰The Essentials of Search Engine Optimization<br />Chris Adams<br />Director of Online Marketing, Miles Media<br />Chris.adams@MilesMedia.com<br />Tel: 1 941 342 2323<br />www.Twitter.com/kiwicolorado<br />www.MilesMedia.com/insight<br />

×