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Presentation - Brand Simulation Strategy Results
 

Presentation - Brand Simulation Strategy Results

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One of my attempts at creating a fairly useful presentation that wasn\'t death by bulletpoints.

One of my attempts at creating a fairly useful presentation that wasn\'t death by bulletpoints.

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    Presentation - Brand Simulation Strategy Results Presentation - Brand Simulation Strategy Results Presentation Transcript

    • A Puzzle
      Called
      PharmaSim
      Team 02
      Kevin Albright
      Nikita Handa
      Henry Jenkins
      Senh Lam
      Clark Li
    • “No Dollar Left Behind”
      Sales
      • Deployed more salespeople than any other competitor.
      • Maintained at least 20% lead in primary channels.
      • Average Sales / Salesperson:
      • Round 4: $3.2 million
      • Round 10: $5.3 million
      Promotion
      • Point of sale promotions were primary focus.
      • Coupon programs generally paid for themselves in about 2-3 rounds.
      • Did not see much impact from trials or co-op advertising.
    • Advertising
      • Stayed with BMW for all products.
      • Tailored the message for the appropriate demographic and product benefits.
      • Lost sight of advertising arms race vs. Besthelp in round 8, fixed in rounds 9+.(Robbed Peter to pay Paul).
    • Allstar Sales as a Percentage of Total Channel Sales
      Round 4
      Round 10
      Round 7
      • Focus on chain drugstore, grocery and mass merchandisers.
      • Groceries and chain drugstores were biggest winners.
      • Mass merchandisers never grew bigger than independent drugstores.
      • Independent drugstores were never entirely lost because of wholesalers.
    • Overlay of prices: Rounds 4, 7, 10
    • Overlay of prices: Rounds 4, 7, 10
    • Overlay of prices: Rounds 4, 7, 10
    • Discipline
    • Financial Results
      Would you invest in this company? We would!