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Presentation - Brand Simulation Strategy Results

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One of my attempts at creating a fairly useful presentation that wasn\'t death by bulletpoints.

One of my attempts at creating a fairly useful presentation that wasn\'t death by bulletpoints.

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Transcript

  • 1. A Puzzle
    Called
    PharmaSim
    Team 02
    Kevin Albright
    Nikita Handa
    Henry Jenkins
    Senh Lam
    Clark Li
  • 2.
  • 3. “No Dollar Left Behind”
    Sales
    • Deployed more salespeople than any other competitor.
    • 4. Maintained at least 20% lead in primary channels.
    • 5. Average Sales / Salesperson:
    • 6. Round 4: $3.2 million
    • 7. Round 10: $5.3 million
    Promotion
    • Point of sale promotions were primary focus.
    • 8. Coupon programs generally paid for themselves in about 2-3 rounds.
    • 9. Did not see much impact from trials or co-op advertising.
  • Advertising
    • Stayed with BMW for all products.
    • 10. Tailored the message for the appropriate demographic and product benefits.
    • 11. Lost sight of advertising arms race vs. Besthelp in round 8, fixed in rounds 9+.(Robbed Peter to pay Paul).
  • Allstar Sales as a Percentage of Total Channel Sales
    Round 4
    Round 10
    Round 7
    • Focus on chain drugstore, grocery and mass merchandisers.
    • 12. Groceries and chain drugstores were biggest winners.
    • 13. Mass merchandisers never grew bigger than independent drugstores.
    • 14. Independent drugstores were never entirely lost because of wholesalers.
  • Overlay of prices: Rounds 4, 7, 10
  • 15. Overlay of prices: Rounds 4, 7, 10
  • 16. Overlay of prices: Rounds 4, 7, 10
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Discipline
  • 23. Financial Results
    Would you invest in this company? We would!

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