There is an incredible irony online. It is the channel that can provide the most donor-behavior data of any channel YET nonprofit organizations are usually data-poor when it comes to their online campaigns and online fundraising.
Why is that? This hands-on session will outline the BEST way to apply proven business rules, technology, and analytics to know how online visitors are behaving; how they are giving online – and ways that any organization can improve the performance of their web sites or giving forms – or any part of their web site where actions are important.
This session will show how world class organization’s like the Make-A-Wish Foundation of America; Canadian Red Cross and Greenpeace are using proven, rigorous analytics and usability systems for their online activities. Learn from these leading-edge organizations and apply what they have learned to your online and integrated activities.
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