0
MONTHLY
GIVING
SIGNED UP AS A MONTHLY DONOR (REPORTED
BEHAVIOUR)
CURRENTLY ACTIVE IN A MONTHLY GIVING
PROGRAM
APPROACHED ON A STREET OR OTHER PUBLIC VENUE
BY A CHARITY TO MAKE A DONATION
Very
Acceptable
Gen Y
5%
Gen X
3%
Boomers
0%
...
APPROACHED ON A STREET OR OTHER PUBLIC VENUE
BY A CHARITY TO MAKE A DONATION
Somewhat
Unacceptable
Gen Y
20%
Gen X
27%
Boo...
APPROACHED DOOR TO DOOR BY A CHARITY TO
MAKE A DONATION
Very Acceptable
Gen Y
5%
Gen X
7%
Boomers
6%
Mature
7%
Very
Unacce...
PUBLIC RECOGNITION FOR DONATION
Boomers
0%
Mature
2%
Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving
Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving
Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving
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Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

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Harvey McKinnon, a world renowned expert on monthly giving and President of Harvey McKinnon Associates, led us through the data on how different generations of donors engage differently with monthly giving and what you can do to ensure success with your monthly giving program.

Published in: News & Politics
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Transcript of "Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving"

  1. 1. MONTHLY GIVING
  2. 2. SIGNED UP AS A MONTHLY DONOR (REPORTED BEHAVIOUR)
  3. 3. CURRENTLY ACTIVE IN A MONTHLY GIVING PROGRAM
  4. 4. APPROACHED ON A STREET OR OTHER PUBLIC VENUE BY A CHARITY TO MAKE A DONATION Very Acceptable Gen Y 5% Gen X 3% Boomers 0% Mature 1% Somewhat Acceptable 19% 13% 12% 6%
  5. 5. APPROACHED ON A STREET OR OTHER PUBLIC VENUE BY A CHARITY TO MAKE A DONATION Somewhat Unacceptable Gen Y 20% Gen X 27% Boomers 28% Mature 23% Very Unacceptable 21% 27% 39% 51%
  6. 6. APPROACHED DOOR TO DOOR BY A CHARITY TO MAKE A DONATION Very Acceptable Gen Y 5% Gen X 7% Boomers 6% Mature 7% Very Unacceptable 25% 34% 38% 36%
  7. 7. PUBLIC RECOGNITION FOR DONATION Boomers 0% Mature 2%
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